Monthly Archives

September 2014

The importance of bacon and storytelling.. ..

3 tips that TV Ads can teach charity film makers

Great storytelling examples

I really like these adverts from the Co-op and Leo Burnett – they’re simple and heart warming films that use storytelling to great effect, adding character and humanity to humdrum everyday things like bacon…. or sliced bread.

I think that they can teach charity film makers a thing or two about storytelling – I’ve certainly watched them again and again….
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