Monthly Archives

September 2015

Supercharge your case study videos

Case study films are a wonderful way to talk about your cause. An original human story – an experience shared or a personal anecdote – allows viewers to feel a connection with the subject or to imagine how they’d react in the same situation.

But too often case study films are simply a collection of talking heads. I think there are some simple tricks and techniques drawn from TV that charities could use to make case study films far more interesting and watchable.

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