Monthly Archives

February 2016

Charity Case Study Video

The beauty of a well made charity case study video is that it uses deeply personal stories  to demonstrate the work and values of the charity. Casting is everything and storytelling is critical: even a really compelling story needs to be told in a way that creates an emotional response in the viewer. The best case study films strike a careful balance between the use of interviews and visual imagery.

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Emotional charity videos

Emotions come in more than one flavour so here are 3 emotional charity videos that ditch the melancholy music and tales of sadness in favour of intimate humour, bold courage and sexy fun. They show that emotional charity videos can provoke a range of feelings and reactions.

Dementia UK show us a husband and wife teasing each other, Breast Cancer Now shows us bravery and Friends of the Earth are raunchily funny about global warming.

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