This week’s films are great examples of how brands take inspiration from charity comms: these videos from Co-op Bank, Kenco Coffee and Bisto all steal tricks from charity case studies but they’re also full of tips that all of us in charity communications could learn from.
This week I’m looking at the best charity animation videos and I’m madly impressed by the creativity of the film makers and the sheer variety of the creative approaches available. Great work from NSPCC, Forced Marriage Unit and the Children’s Commissioner.
One of the great things about video is that it allows you to make emotional connections by showing an audience other people’s very personal experiences. Imaginative health care videos can create empathy and allows people to imagine how they’d feel in the same situation.