Monthly Archives

April 2016

What does a Fire-fighter look like?

This week we’re focussing on films made to challenge how we think about gender roles. There’s a social experiment film from ReDraw the Balance that brings us vivid reactions from primary school children, a brand driven drama from Ariel in India and a stylish mix of documentary and reality film making from Chinese skincare brand SK-II.

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Video strategy?

It’s time to get a grip on your video strategy.

The popularity of online video has exploded in recent years. But many non-profits have been slow to catch on, with excuses ranging from “we don’t have the budget” to “our audiences aren’t interested.” But with more and more online content taking video form, it’s a part of your PR strategy you can’t you afford to ignore. Continue Reading