Monthly Archives

October 2017

Best brand videos – Christmas mix

3 of the best brand videos - all with a Christmas flavour

Christmas is peak season for brand videos and in a few weeks the papers will be full of speculation about what the big players will be doing this year. But you don’t have to be John Lewis or Sainsbury’s to create a brilliant video marketing campaign. So here’s our round up of 3 of the best Christmas marketing videos from the past few years.

Last year’s 2016 Christmas season saw as many as 60 charity campaigns appearing on our TVs. That’s a lot of appeals. Not to mention all the commercial adverts that appear this time of year. So having an effective brand video that stands out from the crowd is a must.

We’ve chosen three distinct and different Christmas brand video examples that we think are each effective and attention grabbing in their own way.

1. We’re Robert Dyas and we’re gay. And straight. And bi … ROBERT DYAS 2015

First up is this LGBT themed marketing video from Robert Dyas. It’s silly, it’s unique and it certainly left us laughing. It left other people baffled and still more scratching their heads.

The brilliant thing about this brand video is that it required very little time and money to make. Its success lies entirely in the comedy value. It deliberately plays on the idea of a bad, cheesy advert – which ironically makes this a brilliant one – and is so comical in its bluntness it leaves you wondering about what you’ve just watched.

Since published in 2015 it has generated a 733k viewing figure on YouTube. A large viewership like this inevitably lends to a rise in negative or homophobic comments, but rather cleverly Robert Dyas have prevented this by disabling the comments section and like/dislike feature for the video. Definitely one of the best brand videos.

2. Advent Calendar: BRIGHTON HOUSING TRUST 2015

Instead of your typical cosy family Christmas, this ad looks at the harsh reality of a family struggling to make ends meet.

Behind each door of the advent calendar reveals something bad that happens to the family, until eventually they are evicted and made homeless on Christmas Eve. It leaves us with the message ‘a month can be all it takes to become homeless’, and really drives home how easy it can be for people to be left vulnerable and without a home for Christmas.

3. Kassensymphonie: EDEKA

Nope. We’d never heard of them either but they’re a giant German supermarket chain.

This last advert is all about the fun. There’s no dialogue and no story, just two minutes of supermarket workers playing a rendition of Jingle Bells on the checkout machines. One of the funniest and best brand videos that we’ve seen.

It’s catchy and clever in that we’re subtly shown branded products throughout but in a way that’s entertaining and keeps the viewer watching, listening and bopping along.

We regularly publish helpful blogs and reviews of new films

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imogen gower magneto producerImogen Gower in an assistant producer at Magneto Films. She recently graduated from King’s College London with a degree in English Language & Linguistics. Imogen has joined the team at Magneto and is training in film production.

Magneto Films is an award winning production company that specialises in working with brands, technology and the charity and public sectors. We specialise in telling real stories, working with case studies and real people to make films that move people to action. More about Magneto Films

 email us!

5 of the best campaign videos

Best campaign videos

Supporting a marketing campaign or awareness drive with a marketing video is a must. Here’s our round up of  the five best campaign videos we’ve seen.

A campaign video can give your brand or charity a louder voice. They engage and can create real change. Think of Movember and the Ice Bucket challenge – we’re all familiar with them because they’ve had successful campaigns that were (and are!) widely talked about.

We’re possibly a bit biased, but video and film are absolutely essential when it comes to campaigning. That’s why we’ve chosen 5 campaign videos to share with you that we think are up there with the best.

1. GIVE ME A HEART: Donate Life America

We’re starting with a tearjerker. ‘Give Me a Heart’ launched in 2016 and shows us why the need for organ donors is so prevalent.

Patients tell us the number of days, months and years they’ve been waiting for a heart transplant. It’s pretty grounding stuff.

But Donate Life have taken the concept of giving a ‘heart’ on Instagram and made this a reality, to really give someone a heart.

And it worked. They saw an incredible increase of 698% in organ donor registrations after the video launched.  And three of the heart candidates we see in the film received heart transplants in the weeks following the campaign.

2. GIRLS POOP TOO: Poo-pourri

This one was a certainty for our list of the best campaign video: you don’t know whether to cringe or laugh. Or both. But talking about a taboo subject in a blunt and crass way is clearly an effective marketing strategy.

And so is using video for marketing: the whole brand has been created and communicated by the use of video. The launch film alone has generated more than 39 million views, and lifted their Facebook following by 354%. It’s such an impressive campaign that we’ve written a whole post about it.

The video’s  success can easily be seen in the number of views these videos generated on YouTube, with figures heading well into the millions per video. Apparently there’s something to be said for bad toilet humor.

3. #ThatsNotLove: ONE LOVE FOUNDATION

#ThatsNotLove raises awareness of abusive relationships.

This is definitely one of the best campaign video that we’ve seen and over 2 million viewers on YouTube have watched in, many leaving a strong positive response.

What’s brilliant about this film is how it builds suspense throughout. With each short cut scene the camera slowly zooms further and further in on the faces of the abusive partners, all while they repeat the ‘because I love you’ mantra. This is a great filming technique called a ‘push-in’.

‘the push-in turns a wide into a mid-shot, taking us closer to the action. It turns a mid-shot into a close-up, revealing a character’s intention as we drift ever nearer.’

Paired with a low string soundtrack that builds with intensity this film makes you feel on edge and ‘trapped’, really reinforcing the campaign’s message.

4. Youth Sports Trust

Now for something a bit more uplifting… Earlier this year Youth Sport Trust partnered up with the #ThisGirlCan campaign encouraging young girls to get involved with sports at their schools.

The interviews with girls who got involved and are sharing their stories are lovely to watch. It’s fun, upbeat and lively and an empowering message for all girls across the country

Paired with a low string soundtrack that builds with intensity this film makes you feel on edge and ‘trapped’, really reinforcing the campaign’s message.

5. Crisis at Christmas

Every year the charity Crisis run the Crisis and Christmas campaign. In 2016 they went well over their income target, generating £13.1 million and making this their most successful campaign to date.

Taking a look at last year’s film it’s clear to see why they did so well.

The focus is on the vulnerability of the homeless, but also shows them as normal and relatable people who could be any one of us. Watching them enjoy a Christmas meal together knowing they would otherwise be alone on the streets is particularly poignant.

We regularly publish helpful blogs and reviews of new films – sign up and stay inspired!

imogen gower magneto producerImogen Gower in an assistant producer at Magneto Films. She recently graduated from King’s College London with a degree in English Language & Linguistics. Imogen has joined the team at Magneto and is training in film production.

Magneto Films Logo London video producersMagneto Films is an award winning production company that specialises in working with brands, technology and the charity and public sectors. We specialise in telling real stories, working with case studies and real people to make films that move people to action. More about Magneto Films

 email us!

Sad charity video – does it still work?

The emotional push & pull of charity video

We’ve all seen them – the charity video that’s full of of emotionally upsetting scenes. And we know why charities do it – we’re supposed to be overwhelmed with compassion and dig deep into our pockets.

But new research suggests that going for the heart strings with a sad charity video is actually making viewers turn off.  Here’s how to harness the power of the positive in your video.

What’s the alternative?

In a world where we’re surrounded by less-than-optimistic media everywhere we go, perhaps a more positive and uplifting approach is the better way forward. We’ve blogged several times about using a range of emotions in charity video – everything from humour to anger. This time we’re featuring 3 campaigns that harness the power of the positive.

The power of empowerment

#ComeOutForLGBT: STONEWALL

LGBT people’s experiences in public can be hostile and even violent. Unfortunately this is the scary reality for many. But this short and snappy film takes this fear and turns it on its head, with the campaign’s message instead focusing on strength and acceptance for the LGBT community.

It’s particularly touching the moment two men holding hands in a pub greeted with a nod and a smile – a simple scene, but one that holds a lot of power. An inspirational message.

The optimistic outlook

OCEAN HERO: SKY

Not entirely a charity video but we’re always pleased to see brands being positive…

While the amount of plastic that enters our oceans every second of every day is a scary reality, this film isn’t all doom and gloom.

The up-beat soundtrack and community spirit of the film encourages us to be proactive and get involved to put a stop to this environmental destruction.

Adults and children are seen waving reusable water bottles, dancing and chanting ‘be an ocean hero’. We’re inspired to use the #OceanHero hashtag and share our experiences on social media. In the modern world where social media is a large part of people’s lives this is a great way to spread the message of any campaign.

The value of comedy

Henry the Lost Dog: DOGS TRUST

This final example looks at one of our own films that we made for the Dogs Trust.

While the safety of stray dogs is the main concern, the ‘Trigger Happy TV’ style of storytelling is funny and a great way to engage an audience. It’s not everyday you see a man dressed up as a dog rooting through bins and playing fetch with a stranger.

We’re told the facts but we’re allowed to laugh. Where a sad video of a lost or abandoned dog could have given the same message, the comical theme of this film leaves the audience with laughter and something light-hearted to remember if they ever find themselves in this situation.

We regularly publish helpful blogs and reviews of new films – sign up and stay inspired!

imogen gower magneto producerImogen Gower in an assistant producer at Magneto Films. She recently graduated from King’s College London with a degree in English Language & Linguistics. Imogen has joined the team at Magneto and is training in film production.

Magneto Films Logo London video producersMagneto Films is an award winning production company that specialises in working with brands, technology and the charity and public sectors. We specialise in telling real stories, working with case studies and real people to make films that move people to action. More about Magneto Films

email us!