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November 2017

New charity video from Centrepoint & Mind

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New charity video weekly round up

New films this week from Centrepoint, Mind, Anthony Nolan, Dogs Trust and Alzheimer’s Research. As always, if you’ve made or spotted a film and would like us to feature it in our review next week, why not send us a tweet or an email!

Trends we’ve spotted this week:

1. Sound Design

Sometimes music gets in the way. Using natural sound or back ground noise can help your film standout. Check out Centrepoint’s film – or our brand film for Anthony Nolan – to see this technique in action.

2. Spoofing YouTube

‘How to’ videos are massively popular, so leveraging off this simple formula can help people find your video and the info they need. Anthony Nolan have tried this.

3. Little and Often

Making cheaper DIY video means you can engage with your audience more often. Dogs Trust in Leeds do this brilliantly – their YouTube is full of doggy films, bursting with character.

ABI’s STORY: Centrepoint UK

What we love about this film from Centrepoint is the clever sound design.

Music is kept to a bare minimum and instead the focus is on the natural background sound. It keeps the film engaging and, in-keeping with Abi’s emotional state as she tells her story, harnesses the broken and jarring journey she goes through. It catches your attention and works well with the story being told.

Sound and story work hand in hand, and this is the perfect example that sometimes a lack of music can be more effective.

(Produced by Mile 91 http://www.mile91.co.uk/)

HOW TO BE A STEM CELL DONOR: Anthony Nolan

Some of the most popular videos on YouTube are How To videos. If there’s one thing that people will always be searching for, it’s videos that show them how to do something. So it’s a great idea for charities to take advantage of this format – boosting searchability and offering useful info.

Anthony Nolan have created this short, fun animation letting people know how they can become stem cell donors.  Animations are a great way to create videos that are fun to watch, while also giving lots of information in bite-size and easy to digest chunks.

ELEFRIENDS: Mind

Recently we teamed up with Mind to produce their Christmas appeal that they’ve released this week. Nadine shares her story with mental illness and how she copes at this time of year.

Showing real vulnerability in film is incredibly important when you want to make an impact. It’s the raw, gritty stuff that often makes people pay attention.

Not only that, but sharing personal stories like this can really help others gain the confidence they need to seek help themselves if they are in a similar situation.

(Produced by Magneto Films)

ROXY: Dogs Trust Leeds

By using a low budget film to introduce us to Roxy, Dogs Trust Leeds’ film this week does what video does best – shows rather than just telling. We really get to see Roxy’s character shine out and we see how well trained and obedient she is.

Video makes information so much more accessible to people, all for free. By creating video portfolios for their dogs it allows potential owners to learn a lot about the dog before they even meet them, and hugely increases visibility for the dogs who need a home… genius!

You don’t always need fancy equipment and a chunk of money to make films. Sometimes the most effective videos are made using your phones and free editing software like iMovie.

TRINA & GRAHAM: Alzheimer’s Research UK

This film from Alzheimer’s Research UK was actually released last month, but it caught our attention so much we had to feature it. If you’d like to see there latest Christmas film then it’s here

We’re a big believer of using real people to tell real stories. It can be incredibly powerful, especially when you need people to sit up, pay attention and engage with your charity’s message.

The film gives an intimate insight into the vulnerability of both Trina and Graham as it follows how they are dealing with Trina’s illness. It really allows the viewer to empathise with their journey, making this a powerful charity film.

(Produced by Across the Pond http://www.atp.tv/)

We regularly publish helpful blogs and reviews of new films – sign up and stay inspired!

imogen gower magneto producerImogen Gower in an assistant producer at Magneto Films. She recently graduated from King’s College London with a degree in English Language & Linguistics. Imogen has joined the team at Magneto and is training in film production.

Magneto Films Logo London video producersMagneto Films is an award winning production company that specialises in working with brands, technology and the charity and public sectors. We specialise in telling real stories, working with case studies and real people to make films that move people to action. More about Magneto Films

email us!

New trends in charity video

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New Trends in Charity Video

Keeping up to date with the latest video trends can be tricky and time consuming. But there’s a lot to watch and learn from. So to make it a bit easier for you, we’ll be sharing our weekly roundups of the best videos we’ve enjoyed watching and what you can learn from them.

Three trends in charity video we’ve noticed this week:

 

1) Films are getting longer. ‘How long should a video be’ is the age old question. But recent findings suggest Facebook algorithms are now favouring longer videos.

2) Creativity Counts. Don’t be afraid of venturing away from what you know. This week’s films from Cats Protection League and American Heart Association take a lateral approach to charity video.

3) Recipes are taking over your inbox. So to harness the popularity of this style of video, the American Heart Association has made a video that’s usefully watchable and promotes their cause.

LONELY THIS CHRISTMAS: The Children’s Society

All good charity videos tell a story. And this one does it wonderfully.

We’re able to empathise with the girl’s journey of emotions – her loneliness, her confusion, her fear – while the text messages pop up on screen.

It’s the perfect example of how to tell an effective story with no dialogue. You’re engaged in the story entirely through the visuals, and the cinematic quality adds the finishing touch.

FELINE FACTS: Cats Protection

Next we have this short, sweet and informative video made by Cat’s Protection.

As with all content on YouTube it’s not always about what you produce, but how you produce it. Cat’s Protection run series of short and informative videos all about cats and how to care for them.

Cat lovers especially won’t be able to resist these cute videos in their sub boxes. But this method of uploading videos in a series works for them. Looking at the number of views their films get on their channel they’re consistent, with most reaching into the hundreds, often pushing thousands.

FOOD FOR THOUGHT: American Heart Association

You don’t always have to stick to the same style of video to promote your charity. Sometimes it’s good to think outside the box and find new ways of engaging with your audience.

American Heart Association have been regularly making healthy recipe videos for their YouTube channel. Rather cleverly, they follow the trend of the ever popular ‘Tasty’ recipe videos that infiltrate everyone’s Facebook feed. Come on, we all secretly love them.

Finding out what people love watching and creating your own similar content can be really effective, and this is a great example of that.

We regularly publish helpful blogs and reviews of new films – sign up and stay inspired!

imogen gower magneto producerImogen Gower in an assistant producer at Magneto Films. She recently graduated from King’s College London with a degree in English Language & Linguistics. Imogen has joined the team at Magneto and is training in film production.

Magneto Films Logo London video producersMagneto Films is an award winning production company that specialises in working with brands, technology and the charity and public sectors. We specialise in telling real stories, working with case studies and real people to make films that move people to action. More about Magneto Films

 email us!

The best marketing video campaign ever? – Poo-Pourri

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The best video marketing campaign ever?

We’ve love these marketing videos from Poo-Pourri – and not just because they’re full of toilet humour. We love the campaign because it was built around video and achieved staggering success. To date their launch video has been watched 39 million times. Not bad for an air-freshener.

Girls Don’t Poop: Poo-Pourri

Strategy built around a video marketing campaign

In the week after it was published ‘Girls Don’t Poop’ gained 6 million views and increased the company’s Facebook following by 354%. Now at 39 million views, the advert remains one of the funniest brand videos to date.

And it’s not the only viral video Poo-Pourri have produced.

Since launching  the company have released a further eight videos that reach well into the million viewing figures… ‘How to Poop at a Party’ (10 million), ‘Imagine Where You Can Go’ (13 million) and ‘Save Your Relationship’ (2.6 million) to name a few. They even released a Christmas addition ‘Even Santa Poops’ which received a staggering 16 million views since 2014.

So what is behind Poo-Pourri’s continued success?

Video First

The company founder Suzy Batiz knew what she was looking for when it came to marketing – an all out viral video success. After watching his other viral videos on Youtube and wanting to recreate a similar tone for her product, Batiz specifically sought out marketer Jeffrey Harmon of the Harmon Brothers to produce Poo-Pourri’s first advert.

Make them laugh, make them share

When you’re selling a product relating to a taboo subject it certainly helps to have a sense of humor. And a marketing video that makes people laugh is a bold way to go.

On first watch viewers even think the advert is a joke. But this actually encourages people to look further into the product. It’s genius because it grabs the audience’s attention and the product gets more visibility. After its initial release, ‘Girls Don’t Poop’ boosted Poo-Pourri’s web traffic by 13,000%

When it comes to planning their videos the team sit down to brainstorm multiple script ideas until they find the right one. They say, that it’s all about not being afraid to try new things and not being afraid to be flexible with existing ideas. The result is pretty much the best video marketing campaign that we’ve seen.

As long as you have an end goal in mind, the rest will follow.

Now wash your hands

The majority of Poo-Pourri’s video marketing takes place on YouTube.

Adverts appear before the start of other YouTube videos and offer a click through link, taking viewers to Poo-Pourri’s main YouTube channel. Commenters even say they sat and watched the entire ad (their longest runs at 4.31 minutes) because they enjoyed it so much…

By knowing their target audience and running on the success of their first viral video, the company place most of their advertising efforts on YouTube and have repeated success every time.

And the recurring character from the original advert is instantly recognisable to those who have seen the ads before. When you create a brand image that’s memorable people are more likely to pay attention.

Have fun

Poo-Pourri is so successful because it doesn’t take itself too seriously. It engages with its audience in humorous ways which people appreciate.

Their content isn’t all professional ads either. Audiences enjoy watching behind the scenes clips or other various content, such as learning how to do the Poo-Pourri dance..

All in all, this makes it just about the best video marketing campaign that we’ve seen.

We regularly publish helpful blogs and reviews of new films – sign up and stay inspired!

imogen gower magneto producerImogen Gower in an assistant producer at Magneto Films. She recently graduated from King’s College London with a degree in English Language & Linguistics. Imogen has joined the team at Magneto and is training in film production.

Magneto Films Logo London video producersMagneto Films is an award winning production company that specialises in working with brands, technology and the charity and public sectors. We specialise in telling real stories, working with case studies and real people to make films that move people to action. More about Magneto Films

email us!