Monthly Archives

January 2018

Behind The Scenes Video

How charities use bloopers to boost campaigns

David Attenborough does it. So does Star Wars.  Even Paddington Bear. They’ve all made behind the scenes videos. And if it works for them, then charities should definitely be getting in on the action.

      –  They’re easy to do – you can even shoot them on a smart phone

      –  They’re great for social media to drive attention to the main film

      –  And they allow you to put a face to your brand in an informal way

People are nosy… make the most of it

Taking people behind the scenes isn’t just fun, it’s actually beneficial to your business. It humanises your company and helps build trust with your audienceHonesty goes a long way, so don’t be afraid to serve up stumbles and mistakes!

Refresh your campaign

You can also use behind the scenes videos as a way to refresh and bring more attention to a recent campaign. Why not use it as an opportunity to explain the reasons and motivations behind the film? You can give more context in a relaxed and informal way, and perhaps reach supporters who might otherwise not have been engaged.

Stone’s Throw Media – Dogs Trust

Perks of the job

If you make films regularly, behind the scenes videos are a great way to boost your business and show potential clients what it’s like to work with you. Stones Throw Media do this brilliantly, including for a recent collaboration with Dogs Trust.

It features dogs. And puppies. Enough said.

They also recently made a film for Compton Hospice, challenging people’s assumptions of hospices and their patients.

Scope – BTS & Bloopers

Embrace the awkward

Scope share some great bloopers and anecdotes for their #EndTheAwkward campaign, produced by George & Dragon.

They give context and explain motivations behind the campaign, alongside people’s honest experiences, working nicely to further raise awareness for the charity.

Alzheimer’s Society – The process

Looking at context

Alzheimer’s Society teamed up with Thirty Two to make their first ever TV ad, and wanted to share the production process.

They clearly outline their intentions for making the ad, what they wanted to achieve and why, and at the same time give a glimpse into the exciting world of video production.

Macmillan – Game Changers

Giving back

Behind the scenes videos are also great for following fundraising events.

You can show people doing fun and silly things, thank your supporters and show how their donations have helped.

We regularly publish helpful blogs and reviews of new films – sign up and stay inspired!

imogen gower magneto producerImogen Gower in an Assistant Producer at Magneto Films. She recently graduated from King’s College London with a degree in English Language & Linguistics. Imogen has joined the team at Magneto and is training in film production.

Magneto Films Logo London video producersMagneto Films is an award winning production company that specialises in working with brands, technology and the charity and public sectors. We specialise in telling real stories, working with case studies and real people to make films that move people to action. More about Magneto Films

 email us!

Charity video with bite

Charity video with bite - using satire to provoke action

Satire isn’t just great entertainment. It can actually have a real-life impact on viewers and change the way they act. In fact a recent study reveals that after watching a satirical take on an issue, people are more likely to feel their actions can make a difference.

Satire makes people laugh, but also challenges the way people think. It isn’t about spoon-feeding people the content they consume, but instead getting them to question what is being said and think beyond what they know.

Satire for Charities

By using satirical films charities can challenge harmful stereotypes and get people talking.

These are some of the best satirical films we’ve seen – there’s challenging work from Australia, merciless skewing of stereotypes from Norway and a film that tackles assumptions about poverty in Africa.

If you have a video you’d like to share why not tweet us or send an email!


The truth about the ‘truth’

We’re all familiar with satire’s close relationship to politics. And it’s been found that satirical content can actually engage people who otherwise avoid politics. With the current world being the way it is, it’s no surprise we could all do with a bit of comic relief.

And an increasingly popular way of sharing the ‘honest truth’ about political events is through satirical videos, something that The Juice Media does brilliantly.

They bring attention to the ridiculousness of political and worldwide events, not only by making people laugh but by being blunt about what is going on and how people are being taken advantage of. Not everyone agrees with their left wing politics, but it gets people talking.

THE RADI-AID APP (Change A Life With Just One Swipe!) : SAIH Norway

Flipping stereotypes on their head

SAIH Norway turn the tables in this brilliant film about poverty stereotypes. Not only are videos like this good at making people think, but they attract attention.

People share these videos because they love humour. Even if people don’t understand what they’re about (sarcasm is not always understood for variety of reasons) it often sparks conversation and debate in the comments section or on social media. And sometimes the first steps in making change is to get people talking.



Fact or fiction?

This film for the Live Below The Line campaign also forces people to challenge the perceptions they have of Africa. 

Using satire to highlight common ignorant views it delivers the strong message that making assumptions is a) harmful and b) something we should all make more of an effort to stop doing.

We regularly publish helpful blogs and reviews of new films – sign up and stay inspired!

 About the author

imogen gower magneto producerImogen Gower is an assistant producer at Magneto, and she’s responsible for lots of our blogs and she also makes films.

Magneto Films Logo London video producersMagneto Films is an award winning production company that specialises in working with brands, not-for-profits and the public sector. We specialise in telling real stories, working with cases tudies and real people to make films that move people to action. More about Magneto Films

 email us!