Monthly Archives

December 2019

Charity video roundup 2019

By | Uncategorized

Charity video roundup - Your favourite videos of 2019

As we come to the end of 2019 it’s time to look back over all the charity films you’ve loved this year.

Much like last year’s roundup,  the quality of charity films has been high. It’s hard to narrow the choice down to just one favourite, but as always you’ve picked the best of the best to share with us. Thank you to all who have taken part.

Wishing you all a happy new year from the Magneto team!

Family Action – Family Monsters

Madeleine Sugden

Digital Impact Consultant

Family Action’s Family Monsters Project film stood out to me this year. The campaign aimed to start a national conversation about everyday pressures on family life. It was launched as part of their 150th anniversary. The film shows various families struggling and in the corner is a looming dark monster watching over them. The video ends with the line: “Every family has its monsters. Let’s face them together.” It has had 10k views on YouTube and the Family Monsters campaign page has useful resources for families.

Compassion in World Farming – Dear Humans

Howard Lake

Founder of UK Fundraiser

A clever recognition that cute animal pictures online will only do so much. Listen for the dead air section where Joanna Lumley waits politely for you to click on the campaign link.

A positive video with a strong call to action.

The video was a core element in the campaign that helped to secure over 100,000 signatures on a parliamentary petition calling on the Government to End the Cage Age.

Haven House – Meet Annabelle

Teena Antoniou

Senior Marketing Manager, Haven House Children’s Hospice

I’d like to nominate our own film at Haven House Children’s Hospice made by Magneto Films. As well as it being brilliant to work with the Magneto team it was a privilege to work with Annabelle and her family and getting to know them and spending time at their home. The brief of the film was to highlight the work of the hospice but also to get to the core of what hospice support means to a family who are going through unimaginable times. Rather than try to complicate the story it is simply introduced and stripped down of any bells and whistles and tells the story of despair when your child is diagnosed with a serious condition. Michelle and Chris are honest in their delivery and Annabelle shines bright bringing love and humour to the film.

Anyone who watches, simply falls in love with Annabelle and sees hope for her into the future, and quickly feel empathy towards mum and dad. So far, the film has been shown at two gala events and both times has received standing ovations from hundreds of people with an understanding that Haven House is a lifeline for parents when there is no-where left to turn. For us this is our film for 2019.

Time to Change – Ask Twice

Adeela Warley

CEO of CharityComms

I am nominating the ‘#Ask Twice’ campaign video produced by the mental health charity Time to Change – two men, one squirrel and a tree demonstrate how you can be in a mate’s corner by ‘asking twice’. It’s short, funny, memorable and touching in just 37 seconds.

Like all good communication, it draws on audience insight, which revealed that asking someone how they are a second time, shows you’re asking for real and willing to hear the response. It’s a very simple action people can remember if they find that they’re worried about a friend, family member or colleague.

Mental wellbeing is such an important issue and this film helps not only to normalise the conversation but gives us all a way to be in someone’s corner.

Shelter – Homeless children video diaries

Jude Habib

Director of Sounddelivery

How many charities have handed over video cameras to the people at the heart of the issue they are seeking to address?  I’d suspect that number is very low – but I’d love to be proven otherwise.

Shelter has used this method to create video diaries to put the spotlight on the housing crisis and homelessness. The charity lent video cameras to three children who are currently stuck in temporary accommodation.

There will be 135,000 #homeless children living in these conditions this Christmas. This material has been picked up by news outlets including the BBC and Channel 4 News and is a powerful way of hearing from young people directly affected by the lack of social housing. In the year ahead I’d like to see more charities working with the people they advocate for to be encouraged and empowered to tell their stories in their own ways and in their own words – video diaries with the right support can have a huge impact.

Big Local

Gaby Jeffs

Director/Producer, Magneto Films

One of the things I love the most about our work is getting out around the country to see the impact charities have at the grassroots.    This film we made for the Big Local celebrates the achievements of different Big Local community groups around the Manchester area and it was wonderful to see this powerful work in action with communities finding their own solutions to local problems.    The film is set to a crowd sourced poem written by Mancunian poet Tony Walsh to create an incredibly moving and uplifting film.     The film was shot by Jeremy and Estefania, who also edited the film most beautifully.

We regularly publish helpful blogs and reviews of new films

sign up and stay inspired!

imogen gower magneto producerImogen Gower in an Assistant Producer at Magneto Films. She recently graduated from King’s College London with a degree in English Language & Linguistics. Imogen has joined the team at Magneto and is training in film production.

Magneto Films is an award winning production company that specialises in working with brands, technology and the charity and public sectors. More about Magneto Films

email us!

Friday Film Club – Festive Edition

By | Uncategorized

Best Christmas adverts 2019

Seasons greetings!

This week’s Friday Film Club brings a special festive twist as we review four of our favourite Christmas ads from 2019.

We’ve got a joyful song from Haven House, a simple but sweet ad from the National Deaf Children’s Society and an important message from Visa

National Deaf Children’s Society

We enjoyed this simple but emotional storytelling from the NDCS. A great example of not always needing a complicated narrative to get your message across.

Haven House Children’s Hospice

There’s nothing quite like people dressed in silly hats and jumpers to get you into the festive spirit. A few weeks ago we paid a visit to Haven House to film their Christmas message. We didn’t stop smiling the whole day.

Visa – #Whereyoushopmatters

We enjoyed this cheerful ad from Visa, promoting the important message to shop local this Christmas. And rather excitingly it was filmed just down the road from us!

Save The Children – Christmas Jumper Day

Every year Save The Children host their Christmas Jumper Day to raise money, and this year’s advert certainly got people geared up and ready to get involved.

We regularly publish helpful blogs and reviews of new films

sign up and stay inspired!

imogen gower magneto producerImogen Gower in an Assistant Producer at Magneto Films. She recently graduated from King’s College London with a degree in English Language & Linguistics. Imogen has joined the team at Magneto and is training in film production.

Magneto Films is an award winning production company that specialises in working with brands, technology and the charity and public sectors. More about Magneto Films

CONTACT US ON 020 7274 2986 or email us!

Friday Film Club – December

By | Uncategorized

Film favourites of the week

This week brings three films that are topical, uplifting and motivational. Ranging from tackling the climate crisis to battling a cancer diagnosis, these films from Friends of the Earth, Anthony Nolan and Movember are packed with emotional punch.

Take away tips:

Focus on the positives – what can people reasonably do to help? By giving people purpose it’s more likely to get them involved in your campaign.

Tell the untold stories – diversity is crucial to consider when casting for films, especially if you’re trying to reach new and broader audiences.

Layered storytelling – humans by nature are multi-layered, there will always be more to them than meets the eye. Find out how their experience has impacted other areas of their life and use this to create more meaningful storytelling.

1. Friends of the Earth – tree planting in Oxford

A short and topical film from Friends of the Earth about tree planting in Oxford. A group of local students and residents are working together to double the tree coverage in their city. 

In a time of uncertainty I think you’ll agree this is a wonderful example of people coming together at a local level to help bring about positive change.

Find out how you can get your local council involved in tree planting on the Friends of the Earth website.

2. Anthony Nolan Storytellers – Rinesh

Next up, we’ve got one of our latest films with Anthony Nolan. Rinesh decided to donate his bone marrow, and as a result he’s helped to potentially save a life. It’s an incredible thing to do and Rinesh is a humble man, his personality really shines through. 

For these films we adopt a fresh, contemporary shooting style. It helps to bring the case study stories to life and constructs an engaging film from the get go.

3. Movember – No less of a man

Lastly, we follow the story of an Olympic swimmer who was diagnosed with cancer. Through a carefully constructed narrative we find out how his diagnosis impacted his career, his relationship with his wife and how the experience has changed his overall perspective on life.

We regularly publish helpful blogs and reviews of new films

sign up and stay inspired!

imogen gower magneto producerImogen Gower in an Assistant Producer at Magneto Films. She recently graduated from King’s College London with a degree in English Language & Linguistics. Imogen has joined the team at Magneto and is training in film production.

Magneto Films is an award winning production company that specialises in working with brands, technology and the charity and public sectors. More about Magneto Films

CONTACT US ON 020 7274 2986 or email us!