3 must watch charity videos

This week’s must watch charity videos come from Italy and the UK and feature a proposal, a spoof and a shocking look at domestic violence.

1. The Special Proposal: CoorDown

A warm touching film from Italy to mark World Down Syndrome Day.

When Salvatore wanted to ask his girl friend Caterina to move in with him, he decided that an a cappella group, a ring and surprise visit to the MacDonald’s where she works was the best approach.  A well planned and crafted film from COOR Down that makes an engaging case for more independence for people with Down Syndrome.

This documentary style film has racked up nearly 3 million views on YouTube.

2. Violence is Violence: Mankind

Hidden cameras and a stunningly realised film pushes home its message with brutal simplicity.

I know this film is nearly a year old … but it’s new to me and I’m guessing new to lots of you too … I just have to share this one because it is so good and also because the charity is in danger of running out of funding.

Made by the domestic violence charity Mankind Initiative, the aim of the film is to highlight the fact that 40% of domestic violence victims are men. It does this by running the same scenario twice – a male and female actor walk through a London square arguing: the first time the man is abusive to the woman and the second time it’s the other way round. When the woman is assaulted, passersby intervene and bring it to a stop, with threats of the police being called, the woman’s offered sanctuary in a nearby office and she’s even advised to leave him. The second time round, people just snigger and smile. Astounding work – I’ve been involved in lots of stunts and set-ups over the years and I know how hard they are to make work. This one is beautiful.


So far this has racked up over 8 million views on YouTube.


3. Money Supermarket Spoof: MacMillan Cancer Support

A surprise YouTube hit based on the twerking ad from MoneySupermarket.

When teenager Connor Doran wanted to raise money for MacMillan Cancer Support he decided to spoof the ad that features a man parading down the street in tight shorts, twerking to Beyonce. It was supposed to be a bit of fun to put on his Facebook page and to liven up his JustGiving page too. It went viral clocking up 250,000 views in a matter of hours. Nice work.

Another version of the ad, this one by 40 year old Wayne Phillips, has also been a massive hit but lacks a charity association.

Both of these films were shot on smart phones – one by a passerby! and the other with a bit more planning. They show what a bit of DIY can achieve.

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Jeremy Jeffs is a documentary film maker with 15 years experience of directing films for BBC, Channel 4, National Geographic and PBS. He’s recently finished work on a history of China, with broadcaster Michael Wood and his recent feature documentary, Bette Bourne, was shown at the London Film Festival, Sheffield International Documentary Festival and the V&A. More about Jeremy

Magneto Films is an award winning production company that specialises in working with the charity sector, not-for-profits and the public sector. We specialise in telling real stories, working with casestudies and real people to make films that move people to action. More about Magneto Films

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