Animation for the Public Sector
Explainer video for the British Transport Police
During the Covid pandemic it’s been essential for public sector organisations to keep their staff informed, to boost morale and create effective communications. The British Transport Police commissioned this animated explainer video to let their team know how they were performing and to show them the results of all their hard work.
Authentic Corporate Communications
This is a great use of corporate video, offering a clear and watchable way to let teams know the results and impact of their work. We helped the BTP team to identify and streamline their message, creating a crisp but friendly script.
Then our animators produced a series of style frame and storyboards, offering suggestions of style and colour, matching the content to the clients existing corporate brand guidelines. Once these were approved, we moved on to create the animation, making sure to keep the images and text in separate ‘layers’ so that as the statistics and results evolved during the process, we were able to keep them accurate and up to date.
”The team was friendly, efficient and nailed the brief!
About Magneto Films
Magneto Films is a London corporate video production company working with businesses and brands , as well as public sector organisations such as the British Transport Police, The National Archives and the NHS. We also work extensively with charities such as Anthony Nolan, Versus Arthritis and The Children’s Society.
We have been running for over 10 years and we make a full range of corporate films that help businesses and public sector organisations communicate effectively with their staff and clients. In addition to animations and explainer videos, we also make staff and employee video, training films and case study videos.
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