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Charity video roundup 2019

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Charity video roundup - Your favourite videos of 2019

As we come to the end of 2019 it’s time to look back over all the charity films you’ve loved this year.

Much like last year’s roundup,  the quality of charity films has been high. It’s hard to narrow the choice down to just one favourite, but as always you’ve picked the best of the best to share with us. Thank you to all who have taken part.

Wishing you all a happy new year from the Magneto team!

Family Action – Family Monsters

Madeleine Sugden

Digital Impact Consultant

Family Action’s Family Monsters Project film stood out to me this year. The campaign aimed to start a national conversation about everyday pressures on family life. It was launched as part of their 150th anniversary. The film shows various families struggling and in the corner is a looming dark monster watching over them. The video ends with the line: “Every family has its monsters. Let’s face them together.” It has had 10k views on YouTube and the Family Monsters campaign page has useful resources for families.

Compassion in World Farming – Dear Humans

Howard Lake

Founder of UK Fundraiser

A clever recognition that cute animal pictures online will only do so much. Listen for the dead air section where Joanna Lumley waits politely for you to click on the campaign link.

A positive video with a strong call to action.

The video was a core element in the campaign that helped to secure over 100,000 signatures on a parliamentary petition calling on the Government to End the Cage Age.

Haven House – Meet Annabelle

Teena Antoniou

Senior Marketing Manager, Haven House Children’s Hospice

I’d like to nominate our own film at Haven House Children’s Hospice made by Magneto Films. As well as it being brilliant to work with the Magneto team it was a privilege to work with Annabelle and her family and getting to know them and spending time at their home. The brief of the film was to highlight the work of the hospice but also to get to the core of what hospice support means to a family who are going through unimaginable times. Rather than try to complicate the story it is simply introduced and stripped down of any bells and whistles and tells the story of despair when your child is diagnosed with a serious condition. Michelle and Chris are honest in their delivery and Annabelle shines bright bringing love and humour to the film.

Anyone who watches, simply falls in love with Annabelle and sees hope for her into the future, and quickly feel empathy towards mum and dad. So far, the film has been shown at two gala events and both times has received standing ovations from hundreds of people with an understanding that Haven House is a lifeline for parents when there is no-where left to turn. For us this is our film for 2019.

Time to Change – Ask Twice

Adeela Warley

CEO of CharityComms

I am nominating the ‘#Ask Twice’ campaign video produced by the mental health charity Time to Change – two men, one squirrel and a tree demonstrate how you can be in a mate’s corner by ‘asking twice’. It’s short, funny, memorable and touching in just 37 seconds.

Like all good communication, it draws on audience insight, which revealed that asking someone how they are a second time, shows you’re asking for real and willing to hear the response. It’s a very simple action people can remember if they find that they’re worried about a friend, family member or colleague.

Mental wellbeing is such an important issue and this film helps not only to normalise the conversation but gives us all a way to be in someone’s corner.

Shelter – Homeless children video diaries

Jude Habib

Director of Sounddelivery

How many charities have handed over video cameras to the people at the heart of the issue they are seeking to address?  I’d suspect that number is very low – but I’d love to be proven otherwise.

Shelter has used this method to create video diaries to put the spotlight on the housing crisis and homelessness. The charity lent video cameras to three children who are currently stuck in temporary accommodation.

There will be 135,000 #homeless children living in these conditions this Christmas. This material has been picked up by news outlets including the BBC and Channel 4 News and is a powerful way of hearing from young people directly affected by the lack of social housing. In the year ahead I’d like to see more charities working with the people they advocate for to be encouraged and empowered to tell their stories in their own ways and in their own words – video diaries with the right support can have a huge impact.

Big Local

Gaby Jeffs

Director/Producer, Magneto Films

One of the things I love the most about our work is getting out around the country to see the impact charities have at the grassroots.    This film we made for the Big Local celebrates the achievements of different Big Local community groups around the Manchester area and it was wonderful to see this powerful work in action with communities finding their own solutions to local problems.    The film is set to a crowd sourced poem written by Mancunian poet Tony Walsh to create an incredibly moving and uplifting film.     The film was shot by Jeremy and Estefania, who also edited the film most beautifully.

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imogen gower magneto producerImogen Gower in an Assistant Producer at Magneto Films. She recently graduated from King’s College London with a degree in English Language & Linguistics. Imogen has joined the team at Magneto and is training in film production.

Magneto Films is an award winning production company that specialises in working with brands, technology and the charity and public sectors. More about Magneto Films

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Friday Film Club – Festive Edition

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Best Christmas adverts 2019

Seasons greetings!

This week’s Friday Film Club brings a special festive twist as we review four of our favourite Christmas ads from 2019.

We’ve got a joyful song from Haven House, a simple but sweet ad from the National Deaf Children’s Society and an important message from Visa

National Deaf Children’s Society

We enjoyed this simple but emotional storytelling from the NDCS. A great example of not always needing a complicated narrative to get your message across.

Haven House Children’s Hospice

There’s nothing quite like people dressed in silly hats and jumpers to get you into the festive spirit. A few weeks ago we paid a visit to Haven House to film their Christmas message. We didn’t stop smiling the whole day.

Visa – #Whereyoushopmatters

We enjoyed this cheerful ad from Visa, promoting the important message to shop local this Christmas. And rather excitingly it was filmed just down the road from us!

Save The Children – Christmas Jumper Day

Every year Save The Children host their Christmas Jumper Day to raise money, and this year’s advert certainly got people geared up and ready to get involved.

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imogen gower magneto producerImogen Gower in an Assistant Producer at Magneto Films. She recently graduated from King’s College London with a degree in English Language & Linguistics. Imogen has joined the team at Magneto and is training in film production.

Magneto Films is an award winning production company that specialises in working with brands, technology and the charity and public sectors. More about Magneto Films

CONTACT US ON 020 7274 2986 or email us!

Friday Film Club – December

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Film favourites of the week

This week brings three films that are topical, uplifting and motivational. Ranging from tackling the climate crisis to battling a cancer diagnosis, these films from Friends of the Earth, Anthony Nolan and Movember are packed with emotional punch.

Take away tips:

Focus on the positives – what can people reasonably do to help? By giving people purpose it’s more likely to get them involved in your campaign.

Tell the untold stories – diversity is crucial to consider when casting for films, especially if you’re trying to reach new and broader audiences.

Layered storytelling – humans by nature are multi-layered, there will always be more to them than meets the eye. Find out how their experience has impacted other areas of their life and use this to create more meaningful storytelling.

1. Friends of the Earth – tree planting in Oxford

A short and topical film from Friends of the Earth about tree planting in Oxford. A group of local students and residents are working together to double the tree coverage in their city. 

In a time of uncertainty I think you’ll agree this is a wonderful example of people coming together at a local level to help bring about positive change.

Find out how you can get your local council involved in tree planting on the Friends of the Earth website.

2. Anthony Nolan Storytellers – Rinesh

Next up, we’ve got one of our latest films with Anthony Nolan. Rinesh decided to donate his bone marrow, and as a result he’s helped to potentially save a life. It’s an incredible thing to do and Rinesh is a humble man, his personality really shines through. 

For these films we adopt a fresh, contemporary shooting style. It helps to bring the case study stories to life and constructs an engaging film from the get go.

3. Movember – No less of a man

Lastly, we follow the story of an Olympic swimmer who was diagnosed with cancer. Through a carefully constructed narrative we find out how his diagnosis impacted his career, his relationship with his wife and how the experience has changed his overall perspective on life.

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imogen gower magneto producerImogen Gower in an Assistant Producer at Magneto Films. She recently graduated from King’s College London with a degree in English Language & Linguistics. Imogen has joined the team at Magneto and is training in film production.

Magneto Films is an award winning production company that specialises in working with brands, technology and the charity and public sectors. More about Magneto Films

CONTACT US ON 020 7274 2986 or email us!

How to plan a video marketing strategy

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Planning a video strategy

We’re thrilled that charities are using videos more and more to communicate with supporters, beneficiaries and employees. But we often see clients coming to us with brilliant video ideas without knowing where they fit into the rest of their organisation’s vision. One video might receive mass viewership or increase immediate donations but you also want your hard work to pay off long-term.

That’s why strategic video planning is so important.

What is a video strategy and why do I need it?

A video strategy is a structured long-term plan of creating and integrating your videos across your organisation. It helps you achieve sustainable brand success by: 1) Reflecting your aims, 2) Minimising risk and maximising return on investment by planning and budgeting, 3) Ensuring all employees are on the same page.

To help you get started, we’ve compiled a brief step-by-step guide to planning your own video strategy.

Step 1: Establish purpose

Remind yourself of your business aims and Mission Statement

A mission statement outlines your organisation’s reason for existing and the priorities it upholds. So, ask yourself what does your organisation want to achieve? This will guide your strategy and make sure your videos communicate the message that is truthful and useful to your brand.

Write a Video Strategy Statement

Focus on why you want to create videos as part of your long-term marketing goals.

You can start by filling in this Mad Libs, which will help focus your brainstorming and keep your ideas integrated with your business aims.

2. Research and Analyse – Know your audience

You need to know who your videos are trying to reach. Conduct market research to help or you can use these ‘audience personas’ form as a guide.

Look back at the content you’ve already put out. What type of videos have done well, and which haven’t? Who have the videos reached and through which channels? What are people’s responses to them? You can check all this with the help of social media analytics tools like Google Demographics for your website, or the Insights section on your Facebook page.

3. Touch base with the rest of the team

Define everyone’s expectations

Meet with other parts of your organisation to keep everyone engaged. Present your aims and expectations for the strategy. Hear what others have to say. This will minimise any difficulties for signing-off on your videos later down the line and ensure you’re all on the same page.

 Determine budgets, timelines and partnerships

Discuss budgets and timeframes. Think about any upcoming campaigns, events or launches your organisation is planning. See if other departments or outside partners should be informed or involved in certain projects.

 Brainstorm ideas

Get everyone to contribute! Listening to your co-workers and giving them a space where they feel heard will boost morale. It may also bring out some brilliant ideas and unexpected talent. And the more people there are who want to see videos be integrated across your organisation, the easier it will be to secure resources for their production.

4. Plan

Who, what, when?

Identify and allocate your resources. Assign people to specific jobs: who will be creating the content, who will publish it, who will track and evaluate it? Think of the tools you’ll need to do this: online planners, editing software or analytics tools. Create a Video Content Calendar and share it with your team, using e.g. Google Calendar. Keeping and updating the schedule, so that everyone is informed, is key.

Brainstorm some more

Get thinking about individual videos. Maybe you want one video to be targeted at your donors, while another for your employees. Look at what your competitors are putting out there, but don’t be afraid to find inspiration outside of your sector. Have a browse through Magneto’s portfolio to get started.

Determine your distribution channels   

Think about where you want to publish your videos. Bear in mind that different channels reach different audiences and serve different purposes. For example, putting videos on YouTube, Facebook and LinkedIn will allow new clients to see your work. Twitter and Instagram on the other hand will connect you more intimately with your established audiences. So, think back to your goals and don’t be afraid to use multiple channels, as long as you know what you want to gain out of each.

 

5. Create, Publish and Evaluate

Now you’re ready to start creating and sharing your videos by following the strategy! Remember that once you’ve made and published each video, you should keep track of it. Listen to what people have to say and respond. If need be, adjust your strategy and keep the feedback in mind for your upcoming video projects.

This is just an outline and it’s already a lot to take in.

The good news is that by reading this blog and by thinking about a formal video strategy, you’re already taken a step in the right direction. So, keep going and watch out for alerts on our social media for more details on upcoming workshops. Alternatively, sign up to our mailing list and be the first to hear!

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Guest blog written by Julia Ryng

Magneto Films is an award winning production company that specialises in working with brands, technology and the charity and public sectors. More about Magneto Films

CONTACT US ON 020 7274 2986 or email us!

Christmas Video Campaigns

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Preparing your Charity's Christmas Campaign

It’s that time of year again! When comms teams across the third sector put their heads together to plan the release of this year’s festive film. 

It’s no secret that Christmas ads are becoming more and more popular and brands and charities are feeling the pressure to make the perfect campaign.

So this year we’ve decided to take the pressure off you a bit. We’ve done some research into what makes a good Christmas campaign. And we’ve got some favourites to share with you from Breast Cancer Now, Crisis UK, Greenpeace Australia and one of our own campaign films for Anthony Nolan.

Take away tips:

 

1) A lot of Christmas adverts don’t have narration. Instead they rely solely visual storytelling. Which leads us to..

2) It’s all about the story. Stories that pack an emotional punch have a better chance of being noticed. But remember that emotional doesn’t always equal sad!

3) Being bold and brave could work to your benefit – if you can afford to push the boundaries you might find your message makes a bigger impact.

Crisis UK – Thanking supporters

A lovely thank you film from Crisis UK. It shows the impact and difference donations made to the people who spent Christmas with the organisation last year.

Breast Cancer Now

A real tear-jerker from Breast Cancer Now, and another great example of storytelling without a word needing to be said.

Anthony Nolan Christmas Campaign – Jo’s Perfect Gift

Here’s one from our Anthony Nolan Christmas campaign last year. We combined interviews and voiceover with beautiful visual sequences to best tell each person’s story. 

A lot of Christmas campaigns use actors and are expensive to make, but don’t let that scare you off. Sometimes nothing beats the emotional impact of a real story. And as long as you know the tools of storytelling, you can make emotional and compelling films on any budget.

Australian Greenpeace – Coca-Cola

Finally we have a twist on a well-loved, traditional Christmas ad. A clever (and brave) marketing tactic as it’s instantly recognisable to the viewer.

But there is something to be said for being bold, it’s gets people talking. Much like the controversy around the Iceland orangutan ad that was famously banned last year.

So if you’re thinking of a video campaign for Christmas get in touch with us today at hellogaby@magnetofilms.com or give us a call on 020 7274 2986

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imogen gower magneto producerImogen Gower is a Producer at Magneto Films. Her recent projects include producing and directing films for the British Council, Anthony Nolan and Children with Cancer UK.

Magneto Films is an award winning production company that specialises in working with brands, technology and the charity and public sectors. More about Magneto Films

CONTACT US ON 020 7274 2986 or email us!

Friday Film Club 9th August

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Our films of the week

This week’s Film Club brings four films to to inspire you with creative ways to make video for charities.

Each film takes a different approach to storytelling. You’ll see how you can use graphics to pick up pace, how you can tell a story just with visuals, or simply have someone sit down in front of a camera. 

Our selections range from a poetic TV ad for Lidl, to a constructive ‘how to’ guide from Plan International. We’ve even sprinkled in one of our own films just released with Anthony Nolan. Enjoy!

If you’ve made a film recently send it our way and we’ll feature it in our next blog.

Lidl – Big On

Lidl have knocked it out of the park with their latest TV ad. It’s lively, engaging and captures the warmth of friends and family brought together by food.

Take note of the creative way they’ve included photographs in the film.

Anthony Nolan Storytellers – Joe Crowley

TV presenter Crowley captured our hearts when he shared the moving story of losing his dad to blood cancer. This film looks at the effect the experience has had on Joe as a father himself.

In our Anthony Nolan series we combine visual storytelling with a voiceover narration, keeping the to-camera interview shots to a minimum. This technique creates an immersive film that instantly brings an audience into the heart of the story.

Open University – What’s Stopping You

A bold, punchy advert for the Open University. It combines graphics with simple images that clearly gets the message across in 30 seconds.

Plan International – How to get your local government to listen to you

We really enjoyed this how to guide from Plan International. It breaks down an otherwise complicated process into easy steps that anyone can follow.

Abigail is a great choice of presenter, she’s comfortable in front of the camera and shares her advice with confidence.

We regularly publish helpful blogs and reviews of new films

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imogen gower magneto producerImogen Gower in an Associate Producer at Magneto Films. Her recent projects include producing and directing films for the British Council, Anthony Nolan and Children with Cancer UK.

Magneto Films is an award winning production company that specialises in working with brands, technology and the charity and public sectors. More about Magneto Films

CONTACT US ON 020 7274 2986 or email us!

Friday Film Club

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Friday Film Club

Every week we aim to get together and share a film that’s caught our eye with the rest of the team. We share what we like about it and why, and it’s a great way to keep up to date with the latest trends and storytelling techniques.

This week we have 4 of our film choices to share with you.

The Royal Foundation – In Our Own Words

We love this film because it’s colourful, fun and snappy. It’s full of energy that keeps you watching to the end and reflects the diversity of voices of The Royal Foundation.

How To Make A Rainbow – A short documentary

How To Make A Rainbow is a short documentary that follows the journey of a mother and daughter over two years, through transitions of home and gender.

The simple use of music, and sometimes lack of, really draws your attention to the dialogue and what is playing out on screen.

Cancer Research UK – Cancer is happening right now

You’ve probably seen these films during a TV ad break. These short clips for CRUK are simple yet very effective because they focus on simple, very human moments in a day. This style of filmmaking could also work well for you if you have a lower budget for video production. Sometimes, less is more.

Landline – A short documentary

Landline is a beautifully constructed short documentary about the only helpline in the UK for gay farmers. Despite being tough to listen to I really like how they use real telephone conversations. It’s raw and hard hitting but it really makes you feel instantly involved and connected with the story. They then reenact these stories with actors and visual sequences.

We get asked a lot about how to tell real, authentic stories on film while protecting people’s identity. This is a really effective technique you can use to do this.

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imogen gower magneto producerImogen Gower in an Associate Producer at Magneto Films. Her recent projects include producing and directing films for the British Council, Anthony Nolan and Children with Cancer UK.

Magneto Films is an award winning production company that specialises in working with brands, technology and the charity and public sectors. More about Magneto Films

CONTACT US ON 020 7274 2986 or email us!

Charity video roundup

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Charity video roundup - Your favourite videos of 2018

As we step into January all of us from Magneto wish you a very Happy New Year!

At the start of every new year we love to hear from you about your favourite videos you’ve seen from the previous year. With so many good films launched in 2018 it’s hard to narrow it down to just one, but we asked and you delivered! A big thank you to everyone who took part. And if your favourite wasn’t featured send it our way, we’d love to watch.

Carers Network & Milly’s Being The Story talk

Dawn Newton

Director, Morello Marketing

I choose Milly’s talk from Being the Story. The reason is that this woman laid bare her darkest moments and hardest struggles with so much dignity and strength. She talked about the support she received and how finding her calling was part of what helped her overcome challenges, and most importantly how recovery is not a straight line

I would also nominate Carers Network because I think the amazing difference that carers make are so often hidden behind closed doors. And how close the relationship is between the cared for and carer. Meeting these people helped me to understand their lives and how with a little bit of support their worlds can be opened up to more joy and experiences.

WWF UK – Fight For Your Life

Howard Lake

Founder of UK Fundraiser

I would normally choose a fundraising advert but this is so powerful it trumps that. Its imagery of environmental collapse is painfully beautiful and its call to action stark: “It’s time to decide. Are you for your world or against it?” There is no WWF branding until right at the end and no response channel beyond a hashtag. Yet I found that surprisingly inclusive and urgent: decide to take action and do whatever you can, however small. But (given the ticking clock soundtrack at the end), do it now. It came out in October but I still think of it. It’s only weakness perhaps is that it could be mistaken for a promo for a new David Attenborough series.

Remember A Charity – The Human Search Engine

Donna Tipping

Deputy Director Marketing and Brand, Stroke Association

Every year Remember a Charity come up with a new integrated concept that will generate PR, social buzz and change behaviour around Will making. The ‘human search engine’ campaign was clever and emotive – leading with a well-cast video showing a range of people who were allowed the space to show a glint of their interesting life stories.

Cat’s Protection – Genie’s Christmas Wish

John Thompson

Director, Changing Business

This beautifully-crafted animation is based on the true story of Evie and Genie and the incredible bond between the pair during 11-year-old Evie’s gruelling treatment for bone cancer.  Viewers are taken on a roller-coaster journey of emotions that can’t fail to deeply resonate with anyone who’s felt the intensity of mutual love, joy and devotion that exists between cats and their owners.  Despite being nearly five minutes long this inspiring and moving production captivates its audience.  When I watched it for the first time I remained spellbound and finally relieved when the outcome of Evie’s treatment was revealed and she and Genie were reunited in time to enjoy another Christmas together.

Book Aid International – Reading ‘Where the Wild Things Are’

Molly Clarke

Digital Assistant, Charity Comms

This film, funded by the People’s Postcode Lottery, has been live for only a few weeks but is already Book Aid International’s most viewed video ever. It has prompted a spike in social media engagement and has been nominated for the Charity Film Awards. Beyond being halting in its technical and creative prowess, the film connects the audience with the subject on a very human level, despite a setting which most viewers may not be familiar with. In a world that feels like it’s becoming more insular and divided, I’d love to see more content which underscores our common humanity in this way.

Charities work to ensure everyone has the same rights – whether to food, to health or to imagination. This film truly taps into that, highlighting the importance of the work which Book Aid International does. Personally, I’m sold.

Scope & Plan International UK

Madeleine Sugden

Digital Impact Consultant

This short call to action video from Scope was unlike anything else I saw this year. Using historic footage of campaigners and protesters as well as statistics and headlines representing the lives of disabled people today, it powerfully challenges everyone to become a Disability Gamechanger – ‘every one of us can make a difference’. It was launched in August at the start of Scope’s rebrand. Since then Scope have regularly held Twitter takeovers, giving Gamechangers a chance to tell their stories and putting disabled people at the heart of their comms.

The Wheels on the Bus video from Plan International UK was chilling, showing the experience of young girls experiencing everyday sexual harassment in the street. The video got 7.2m views and prompted lots of discussion following the video and on the hashtag #ISayItsNotOK.

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imogen gower magneto producerImogen Gower in an Assistant Producer at Magneto Films. She recently graduated from King’s College London with a degree in English Language & Linguistics. Imogen has joined the team at Magneto and is training in film production.

Magneto Films is an award winning production company that specialises in working with brands, technology and the charity and public sectors. More about Magneto Films

email us!

Hero, Hub & Help – Charity

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A Video Marketing Strategy Guide for Charities

There’s a lot that goes into making a video. And while it’s great to get practice and play around with your creative side, don’t forget that your videos should have a well thought out content plan behind them.

In this blog we’re going to show you how to create a video marketing strategy that’s effective at attracting an audience but also making sure they stick around.

Enter, the hero hub and help (or hygiene) model.

(image source)

The Three H’s

In the current digital world where we put out so much media every day, it pays to organise this content in a way that’s easy to navigate and works strategically to your benefit.

The hero hub help model was designed by Google and YouTube publishers, so you know it’s worth its salt! It works by dividing up your digital content into three categories, each with a specific purpose.

It’s particularly useful if you’re finding yourself overwhelmed by the demands of making video content. The strategy helps you to focus your content and makes the process of producing content that bit more manageable.

Before we get into the model, make sure you have a place to store all your videos so it’s easy for people to find and browse. YouTube and Vimeo are good places to do this.

Hero Content

Hero content is the big guns. It’s shareable video that will boost your visibility on social and allow you to reach a wider, brand new audience.

Think of it like the wow factor. This is what will grab people in and get them paying attention. Hero content could be a viral video, an advert or an endorsement from a famous face. It could also be video used for a big fundraising event or something you plan to promote on social media.

It’s good to keep hero content to a minimum and (of course depending on your budget) something like this a few times a year is what you should be aiming for.

We recently made this moving hero film for Haven House Children’s Hospice. The film was screened at a fundraising event and raised over 100k on the night.

Hub Content

This is the regular, consistent stuff that increases engagement and keeps people coming back. It’s also where people can find out more about what you do.

Hub is different to hero in that it tends to have more longevity and not be as time consuming or costly to produce. It’s also where you can build and reinforce your brand’s identity. Think about what it is that you do and what it is that people would want to know, see and share. That’s the kind of content you should be focusing on making.

Great hub content includes Samaritans’ Wednesday Wisdom that goes out every week and the RSPCA inspector diaries, another regular series.

Help (Hygiene) Content

Last but not least, your help content is where you want to focus on what your core audience is interested in and give them videos they can take something from.

Probably the most popular example of this is how to videos. People will always need to know how to do things, make things and deal with things. And as we know, YouTube is the second most popular search engine to Google so make use of this!

Earlier this year we worked with Dementia UK to produce a series of short films all about coping when you’re caring for someone with dementia. These videos sit in an advice section on their website, providing focused and valuable advice for their core audience.

The Payoff

Now you’ve established an audience with your hero content, kept them interested with your hub content and given them invaluable advice with your help content, people will be ready and waiting for the next big hero piece you release.

Hopefully this has been useful to you and if you’re interested in learning more there’s great explainer videos on YouTube to give you more information.

We regularly publish helpful blogs and reviews of new films

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imogen gower magneto producerImogen Gower in an Assistant Producer at Magneto Films. She recently graduated from King’s College London with a degree in English Language & Linguistics. Imogen has joined the team at Magneto and is training in film production.

Magneto Films is an award winning production company that specialises in working with brands, technology and the charity and public sectors. More about Magneto Films

 email us!

Latest Trends in Charity Film

By | Best Charity Videos, Uncategorized

What's new in charity film?

Here are the latest trends in charity film. We’ve got some great examples to share with you from the Dogs Trust, Time to Change, Anthony Nolan and Mind.

1. Being indirect

Making direct, strong call to actions can work well but it can also have the opposite effect and turn people away. Instead you can let people know who you are and what you do in a way that’s less forceful and more thought provoking.

You can see this in action in following film we made for the Dogs Trust and a mental health campaign for Time To Change.

Dogs Trust – Lost Dog Campaign

Time to Change – #AskTwice

It’s not immediately obvious what these films are about or who they’re for but they get your attention because, well, they’re ridiculous. Why is a man in a dog costume wandering the streets of London? Why is someone trapped under a tree and why does his friend not even notice? Be silly and leave people wondering ‘but, why?!’ 

Being indirect also helps us to talk about stuff that isn’t always easy to talk about, like mental health.

2. Authenticity

Another trend making the rounds is authentic content. It sounds obvious but being authentic is really important when it comes to getting people interested in your charity. It also helps with building trust. This could be a case study film or user-generated content.

Mind – One Health

We recently made this film for Mind and the reaction to it has been great. We give you a glimpse behind the scenes and leave in the unscripted quips and outtakes. It brings humanity to a film and instantly makes the subjects more likeable and relatable.

Being authentic also means that not everything has to be scripted. Sometimes lines that you didn’t plan for can be more powerful so don’t be afraid to include these in the final edit.

Anthony Nolan – Jo Kelly

Another great way to be authentic is through user-generated content. Jo shares the story of her stem cell donation using home footage from her phone.

Don’t worry if the footage isn’t high quality, it’s about the quality of content. The video is engaging because Jo is charismatic and comfortable in front of the camera. It’s also cost effective, if you don’t have a huge budget you can produce content easily and at a low cost.

3. Be bold, be visual

When you’re scrolling through social media a video has on average 3 seconds (or the time it takes to pick up a dropped biscuit while it’s still good) to get your attention. Which means it’s got to start with a bang.

When we made this film for Anthony Nolan we wanted something fast-paced and snappy that instantly got your attention. There’s a lot of benefits to using bold on-screen text, it catches the eye and lets you pull out key messages/statistics you want to stand out.

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imogen gower magneto producerImogen Gower in an Assistant Producer at Magneto Films. She recently graduated from King’s College London with a degree in English Language & Linguistics. Imogen has joined the team at Magneto and is training in film production.

Magneto Films is an award winning production company that specialises in working with brands, technology and the charity and public sectors. More about Magneto Films

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