MAKE SOMETHING GOOD
How to keep making charity video safely
We’re still here and we’re still working
Like many companies, we’ve moved over to a system of homeworking. In fact we made the change a week before the formal announcement. We wanted to protect our team and it seemed sensible to get a system up and running in a calm and un-pressured way.
So far it’s working well and we’re using a combination of FaceTime chats, shared drives, remote working software and good old fashioned email to keep things moving.
Time to let people know how you can help
We’ve found that lot of charities are keen to keep making video because their clients need to know what help is available, so we’re making films that offer advice or just let people know that charities are still there and still helping.
And donors supporters know that charities are facing a tough time too, so we’ve been making emergency appeal films and fundraising videos.
Three safe ways to keep making charity videos
Under the current circumstances it might feel like all charity video projects need to be put on hold for social distancing reasons, but there are ways that you can keep using video to stay in touch with your clients and supporters.
Most people have stopped their location filming but we’re still able to keep making films by using three effective techniques.
1. Reusing existing footage
Now is the time to repurpose older films. Or maybe you have footage you haven’t used yet? Think about how you can use existing footage to tell new stories and raise awareness of current needs you have.
If you’ve made several films, it’s really effective to edit together a new film using the very best bits of the previous ones. It’s a great way to tell several stories at once and to show the range and breadth of the help you offer.
To show you an example of what we mean, here’s a compilation film we made for Anthony Nolan using individual case study films we produced over the year. By bringing all the films together into one, it really demonstrates the breadth of work the charity do and the different people who get involved.
Social Media Versions
One of the best ways to re-purpose existing material is to make short social media cuts – think 30 second bites offering advice, sharing information or just telling people how to get the help you’re offering.
2. Stock footage
An alternative to shooting your own content is to use existing stock footage, which is easily accessible online. Stock footage offers up a lot of freedom due to the wide variety of visual content out there. This footage can be edited with graphics or voiceovers to share your key messages.
We made this film for Consumers International entirely out of stock footage, which we paired with a scripted voiceover.
3. User generated content
And finally, a great way to film new content while sticking to the government guidelines is to ask people to film from their own homes.
These days most people have access to a smartphone and are used to filming and sharing moments of their day. Why not ask staff, supporters or service users to film themselves. After that, we’ll do all the hard work for you and make it into a film.
Some more ideas and hints
Explainer Videos & Animations
So many people are looking for help and advice right now, so videos that explain how you can help or how people can get access to help and support are invaluable. They don’t have to be complicated or expensive: a combination of clean text animation, voice over and even screen recording is very effective.
Professional Voice Overs
We’ve got a roster of hugely talented VO artists who all work from home: they have professional recording set ups and can send a full quality voice over to us within a matter of hours.
To find out more about how we can help you, get in touch today at firstname.lastname@example.org
Imogen Gower is a Producer at Magneto Films. She oversees film production for clients, writes blogs and even records the odd voice over too!