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Jeremy Jeffs

Video production for trade associations and professional bodies

trade association video production | Magneto Films | London

Magneto Films

MAKE SOMETHING GOOD

Working with trade associations and professional organisations

Magneto Films frequently works on video production for trade associations and professional bodies.

We work with national trade bodies like Crest – the UK Cyber Security Industry – and membership organisations such as the General Pharmaceutical Council to create video content to promote a whole industry or create a specific marketing message.

Get in touch

Business videos aren’t always about sales and marketing, sometimes they’re about supporting staff and letting people know that you’re there in times of need.

Our expertise in working with real people’s stories and in the charitable sector, makes us a natural choice for professional organisations who need video content.

The whole process from interviewing the case study, scripting and organising the shoot was seamless.

logo for benevolent organisation

promotional video for trade organisation

CREST

PROMOTING UK SKILLS

CREST is the professional association for the UK cyber security industry and they represent companies that deal with everything from penetration testing to email security.

They commissioned Magneto Films to produce a film that could be used to promote the UK industry at events around the world. We’ve since collaborated with them to produce a series of training film for UK police forces.

professional organisation video

General Pharmaceutical Council

HOW WE HELP VIDEO

This professional membership organisation for pharmacists commissioned this animated video to highlight their work on professional standards.

We produced a crisp informative film that also incorporated some of their own existing content.

what we do video

NewstrAid

SUPPORTING STAFF & FAMILIES

NewstrAid is the benevolent association for the newspaper distribution and sales trade. They commissioned us to make a film that shows how they help employees and their dependents through testing times.

The film features 3 case studies, each telling their story and explaining how business support made a difference to them.

case study video for professional organisation

Education Support Trust

HOW WE HELP VIDEO

This professional membership organisation for teachers commissioned us to make a series of films to showcase their work.

We made them a personal and authentic video that tells the story of Sasha and how she was helped. We’ve gone on to work many times with Ed Support.

supporting members during illness

The Benevolent

SUPPORT FOR THE DRINKS TRADE

The Benevolent is the trade association for the drinks industry, and they wanted a film to let members know that they can support them through times of hardship.

About Magneto Films

Magneto Films is a video production company that produces professional business video, and we work extensively with professional bodies and trade associations.

Video production for trade associations

Magneto makes video content  for marketing campaigns, professional development, and for information & awareness.

Case study video

Many of our films feature real people’s stories, creating powerful emotional journeys and authentic user experiences.

Real people. Real stories

We work with respect and patience, allowing people to share their experiences in a positive way.

Mental health video production

close up hands

Magneto Films

MAKE SOMETHING GOOD

Working with Mental Health Providers & Charities

Mental health video production requires a distinct blend of technical experience and compassion.

Our experience of creating films featuring real people’s stories, our work with NHS Trusts and our background in health production means that we’re experts in creating effective films about mental health.

Get in touch

Magneto Films creates video for the UK’s largest mental health charities and NHS Mental Health Trusts.

Our clients include South London and the Maudsley NHS Trust, Mind, Young Minds and many health focused charities.

“Magneto formed strong relationships with the participants and took the time to get to know them. The finished film exceeded our expectations.”

mental health hospital logo

Mental health experience video

Mind

EXERCISE AND MENTAL HEALTH

We’ve worked with Mind on many occasions and have developed a fresh and direct approach to sharing people’s stories.

This video was commissioned to offer clear and simple tips about incorporating exercises and mindfulness into a daily routine.

NHS mental health trust video

South London & Maudsley NHS

STAFF & PATIENT STORIES

This well known mental health trust commissioned us to make a series of videos to showcase some inspirational stories of staff and patients.

We’ve continued to work with the Maudsley and we’re currently creating a series of training videos for them.

Young people & mental health

Young Minds

MENTAL HEALTH CASE STUDY

The charity, YoungMinds commissioned us to create this mental health case study film that explains how Aaliya used their services to help cope with her depression.

We worked carefully with her to understand her story and help her share her experiences,

Mental health campaign video

Mind

CARING FOR HEALTHCARE PROFESSIONALS

We were commissioned to make a film to encourage people working in health care to look after their own mental health.

We conducted extensive pre-shoot interviews with several professionals and this helped us to design the clear and evidence based approach that the film takes.

About Magneto Films

Magneto Films is a video production company that specialises in working with the charity and health care sectors. We also work extensively with life science and pharma clients.

Mental health video production

Magneto makes mental health films for awareness campaigns, advice and support, and for patient information.

Case study video

Many of our films feature real people’s stories, creating powerful emotional journeys and authentic user experiences.

Real people. Real stories

We work with respect and patience, allowing people to share their experiences in a positive way.

South London & Maudsely NHS

Staff and patient pose for NHS video

Strategy & staff motivation film for NHS mental health trust

NHS Logo

"Every shot of this film was considered thoughtfully and emotively"

Reminding staff about the good they do

This NHS trust were looking for a strategy video that would inspire staff at levels and remind them of all the good things that they achieve. The film was part of  a suite of films that was commission from Magneto, all aimed to introduce the Trust’s vision for the next 5 years.

Using real stories and case studies

We suggested that staff should have as much input as possible, so we launched a series of storytelling workshops to gather people’s stories and to understand what they’d find most useful and inspiring in a video. We then took a selection of stories and made case study videos that showed the warm and professional relationships that staff have with patients.

Showcase

The films were launched with a cinema screening and then went on to be the centerpiece of a number of events that promoted the new strategy. The films have also been used online and for social media.

Magneto have since been commissioned to make other projects with this trust.

patient and therapist smile at each other
healthcare video agency | Magneto Films | London
closeup smiling young woman

Get in touch

If you’d like to make a healthcare film, a case study video or just have a chat about how you can use video for your organisation, then drop us a line or give us a ring on 020 7274 2986.

Some more of our films

trade association video production | Magneto Films | London Case Studies
April 21, 2020

Video production for trade associations and professional bodies

Magneto Films frequently works on video production for trade associations and professional bodies. We work with national trade bodies like Crest - the UK Cyber Security Industry - and membership…
close up hands Case Studies
March 27, 2020

Mental health video production

Mental health video production requires a distinct blend of technical experience and compassion. Our experience of creating films featuring real people's stories, our work with NHS Trusts and our background…
Case Studies
March 14, 2020

Canon eCommerce – CRO agency client testimonial video

A website conversion rate optimisation (CRO) agency commissioned Magneto to make a series of testimonial videos featuring big-brand clients, including Canon's eCommerce division.

British Council

Explainer video for university application process

"We really love the films, thank you!"

Attracting students to the UK

The British Council wanted several films to help guide overseas students through the process of applying to UK universities. They wanted films that were friendly and informative and suitable for viewers with English as a second language.

Peer advice

We suggested working with a number of student ambassadors – people currently studying in the UK with experience of the application process. We worked with the client to recruit and train students, and wrote clear and easy to understand scripts. We incorporated screen shots to demonstrate the process and emphasised key points with graphics. We also provided subtitles in 4 different languages.

Outcome

The client was delighted with the films and has gone on to commission more work from us.

screenshot of universtity application process
student in university explainer video

Get in touch

If you’d like to make an education video, an explainer video or just have a chat about how you can use video for your organisation, then drop us a line or give us a ring on 020 7274 2986.

Some more of our films

trade association video production | Magneto Films | London Case Studies
April 21, 2020

Video production for trade associations and professional bodies

Magneto Films frequently works on video production for trade associations and professional bodies. We work with national trade bodies like Crest - the UK Cyber Security Industry - and membership…
close up hands Case Studies
March 27, 2020

Mental health video production

Mental health video production requires a distinct blend of technical experience and compassion. Our experience of creating films featuring real people's stories, our work with NHS Trusts and our background…
Case Studies
March 14, 2020

Canon eCommerce – CRO agency client testimonial video

A website conversion rate optimisation (CRO) agency commissioned Magneto to make a series of testimonial videos featuring big-brand clients, including Canon's eCommerce division.

Share community

Awareness and fundraising video for supported living charity

"Thank you for the super video, everyone who's seen it, loves it!"

A caring community

Share wanted a positive and emotional film to showcase the work they do supporting independence and healthy living, with the aim of promoting the charity and helping their fundraising.

Gaining insight

We were able to spend some time visiting Share and getting to know their clients, and it quickly became clear that they had to be front and center! We proposed a film that combined fun and friendly interviews brought to life with documentary footage of the center. We were lucky also to have their celebrity champion, Geraldine James – straight off the set of Downton Abbey!

Bursting with character

The finished film gives a fun packed look at life in the Share community and lets the characters shine through.

charity video production | Magneto Films | London

Get in touch

If you’d like to make a charity video or just have a chat about how you can use film for your organisation, then drop us a line or give us a ring on 020 7274 2986.

Some more of our films

trade association video production | Magneto Films | London Case Studies
April 21, 2020

Video production for trade associations and professional bodies

Magneto Films frequently works on video production for trade associations and professional bodies. We work with national trade bodies like Crest - the UK Cyber Security Industry - and membership…
close up hands Case Studies
March 27, 2020

Mental health video production

Mental health video production requires a distinct blend of technical experience and compassion. Our experience of creating films featuring real people's stories, our work with NHS Trusts and our background…
Case Studies
March 14, 2020

Canon eCommerce – CRO agency client testimonial video

A website conversion rate optimisation (CRO) agency commissioned Magneto to make a series of testimonial videos featuring big-brand clients, including Canon's eCommerce division.

The Science of Storytelling

heartbeat monitor

The Science of Storytelling

We’ve been fascinated by a new book called “The Science of Storytelling” by journalist Will Storr. In his book, Storr writes about his personal exploration of why stories are such powerful tools. He discusses how they create connections, change and engagement.

3 insights into the power of stories

Over the years we’ve been gathering our own deep understanding of the science of stories:

1. Stories help people to remember more. 

a pile of books

Jennifer Aaker is a professor of marketing at Stanford University and according to her research people are 22 times more likely to remember a message when it’s told as a story.

She cites research for Save the Children where 2 groups were each given a 1 minute pitch for the charity. The first group were given a fact and stats based presentation and the second group were given information in a story.

After 10 minutes, each group was asked to write down what they remembered about the charity. Only 5% of participants remembered the stats but 63% remembered the story.

2. Stories trigger hormonal changes and encourage people to donate more.

Harvard Psychologist Paul Zac wondered what was going in in peoples’ brain when they were told a story. So he came up with an experiment to find out whether there were any changes in their hormone levels. He discovered that a well told told triggers the release of 2 key hormones – cortisol associated with stress and attention – and oxytocin – the empathy hormone.

And astoundingly he also found that people who’d watched a moving story, were more likely to donate to charity and to donate more than people who simply watched a presentation.

But, the story must be constructed along very specific lines, with 5 key elements. Happily, these fit very neatly with the classic ‘dramatic arc’ known to writers and film makers.

3. Story telling may be the only way to change someone’s mind.

old fashioned lightbulb

A fact based presentation encourages people to challenge your argument because it engages analytical parts of the brain. However, Princeton researchers led by Uri Hasson found that a story creates a direct connection between teller and audience, to the extent that similar parts of the brain were activated in both parties.

“When the storyteller had activity in her insula, an emotional brain region, the listeners did too. When her frontal cortex lit up, so did theirs. By simply telling a story, the woman could plant ideas, thoughts and emotions into the listeners’ brains.”

We regularly run Storytelling Workshops for charities, so for more info have a look at our workshops page.

imogen gower magneto producerImogen Gower in an Assistant Producer at Magneto Films. She recently graduated from King’s College London with a degree in English Language & Linguistics. Imogen has joined the team at Magneto and is training in film production.

Magneto Films is an award winning production company that specialises in working with brands, technology and the charity and public sectors. More about Magneto Films

CONTACT US ON 020 7274 2986 or email us!