Case study video production

Network Control Group provide internet and technology services to companies across the globe, working with some of the biggest names in tech. They commissioned this case study video to explain how they’ve been helping GOrolas – the on demand grocery delivery service – grow their offering, open new hubs and maximise their speed and connectivity.

We created a testimonial video that quickly explained who Gorillas are, what they do and how they do it, before taking a deeper dive into the ways that NCG has helped this fast growing tech company, and the results they’ve been able to achieve.

Creating a suite of client endorsements

This film is one of three case studies that we’ve made for NCG, each one featuring a client giving insight into their services and the technology they provide.

Testimonial video

Magneto has a long track record in working with technology companies to produce client testimonial videos, and we’re adept at getting to the heart of client/provider relationships, explaining what the technology is and how it helps clients push their priorities ahead. We’ve made cases study video featuring technology companies including Hotjar, Hubspot, F-Secure and Expedia.

Making an awards video to celebrate staff achievements

The East of England Ambulance Service Trust commissioned Magneto Films to produce a video that introduced their Stars of EEAST award winners, and gave a flavour of the award ceremony itself.  Shot on location in Norwich, this video features contributions and interviews with some of the winners, the Chief Exec and a video message from Olivia Colman.

We liaised closely with the clients to plan the evening’s shoot, making sure we captured all the key moments they wanted, from arrivals and mingling, to selections of speeches, as well as insight from the all important winners.

EEAST are regular Magneto clients, and we’ve made several other films for them including recruitment videos for them featuring staff and their locations in Cambridge, Peterborough and Norwich, as well as brand and information videos.

Staff awards video

Making a video that celebrates the achievements and contributions of staff is a great way to let colleagues know that they’re appreciated and recognised. They’re also a great way to showcase your staff to a wider public, giving potential clients an insight into your culture and bring character to your offering.

Making a public sector training video

Commissioned by the Town and Country Planning Association, with support from the Environment Agency, this film explains their role in planning for the climate emergency, and in particular how the planning system can be used to mitigate the risks of flooding and coast erosion.

The video was aimed at people working in local authorities, in particular planning officers and elected members, so it had to be carefully and accurately scripted. We suggested using members of the TCPA’s own team of experts, creating confidence in the information being delivered on screen, and making the most of peer learning opportunites.

Some of the staff were first timers in front of the camera so we coached them through it, and made use of a autocue system to help them deliver lines.

Documentary storytelling for training video

Rather than a studio location, we suggested filming on location – visiting the scenes of previous flooding events, meeting people whose homes and businessed have been affected. We were also able to make use of archive footage and photography to add insight to the training video.

Shot on location in Sheffield.

Making a promo video for online learning

Nexford is an online university based in the US and the UK, enrolling students worldwide. They commissioned Magneto Films to make a promo that would appeal to students in SE Asia and Africa.

Nexford had a clear idea of the messages that the film had to promote and some key visual features that had to be demonstrated. We rose to the challenge, creating a crisp punchy script, casting actors and finding locations that would allow us to create the film they needed.

Creating a marketing video – from storyboards to casting actors

Being an online college, Nexford’s team are spread around the world and we collaborated with people in the US, Asia and the UK. This meant that communication and planning was key to ensure that not only was the client happy about the film we were making for them but also to help them visualise the finished video. In addition to writing a carefully worded script that contained all their brand messages, we also created a detailed story board that showed exactly what each shot would look like, and how we’d keep the story moving along.

We also had to cast actors who would represent the diversity of the university’s students. Being based in London we were able to draw on a large pool of acting talent to draw up a shortlist performers and submitting casting tapes to our client. We were then able to cast the perfect actors for the shoot. aLocation finding and logistics

Nexford is a virtual university and also runs as a virtual company, so there was no campus or HQ for us to film at. So we worked with the client to find a central London location and then arrange weekend access for filming.

Charity marketing video

OnSide are a national charity that runs more that a dozen Youth Zones – amazing inner city spaces for young people. They commissioned us to make a film that would explain who they are and what they do, so that they could raise awareness and create connections with local sponsors.

A fresh approach to a brand video

As well as showcasing their work and making sure that we featured the huge range of activities they offer – everything from drumming and rock climbing to wellbeing and beauty treatments – OnSide wanted to make sure they voices of the young people they work with were front and center.

So we created a video that showcased real stories in a fresh new style: taking verbatim interviews and case study notes, we crafted a script that was a composite of many lived experiences all combined to tell an impactful story and delivered the key messages of the film. Then we recorded more than a dozen young people reading the script and then edited together short clips to produce a mosiac of voices.

Visuals were just as important as the words, so we spent many days planning our sequences, recruiting young people to take part, and then filming them in the hectic evnironment of 4 Youth Zones.

Shot on location in Manchester and London

OnSide are a national charity, so they were keen to ensure that their video reflected this. We filmed at locations in London and Manchester across 4 days, capturing a diverse range of young people and distinctive voices.

A hero film & case studies

Alongside the main brand film, we also produced 3 case studies featuring individual stories.

Training video

This internationally famous organisation commissioned Magneto to produce video training modules for their English Language e-learning course. A series of more than 20 videos was needed to help students and teachers to learn about the standards and practices of assessment procedures. This required a high level of technical understanding and accuracy, and we worked closely with the clients to ensure each video portrayed the required scenario correctly: we used a combination of pre-shoot briefings and script sessions, as well as video conferencing on the day of the shoot to ensure that moderators and assessors could feedback on the sessions.

Shot on location at a Cambridge school

The client had a good relationship with an international school in Cambridge and were able to provide both a suitable location and a number of students to take part. Magneto cast actors to play the role of teacher/assessors, and worked with the client to ensure their portrayal was authentic and accurate.

Shooting for e-learning

Given the number of videos required and the time pressure of filming at a school location, we suggested filming on a multi-camera set up and used up to 3 cameras for each scene. This allowed us to capture all the angles necessary to create an immersive training video in an quick and efficient manner. It also meant that during the editing process we were able to respond to the client’s requirements for their preferred angle or shot size.

Recruiting NHS staff

The East of England Ambulance service asked Magneto Films to create a video that would help them to recruit staff to work in their emergency response call centers. They wanted not only to capture the experiences of existing staff but also to show what the job entails and inspire people to join the emergency services. We came up with a creative response that used fly on the wall documentary techniques to capture live calls, demonstrating the training and support that call handlers receive. We combined this with personal interviews, creating a dramatic and informative video.

East of England video production

With bases in Cambridgeshire, Lincolnshire and Norfolk, EEAST needed a video production company that was local to the region, ensuring cost effective access and a good understanding of the situation. So with our regional production office just outside Peterborough, we were ideally placed to help with this project. In fact, this was our third commission for the East of England Ambulance Service, and we’ve established a good working relationship.

Public sector recruitment

Magneto Films produces public sector recruitment video for a wide range of organisations including the British Transport Police, the NHS and the Independent Parliamentary Standards Authority.

Case study video

Anthony Nolan are a leading blood cancer charity and Magneto has established a close working relationship with them, producing more that a dozen charity case study videos, and several brand and marketing videos. For this production, Anthony Nolan commissioned a series of 5 case studies to go alongside the brand film that we made to mark a signficant milestone in the charity’s history: the 50th anniversary of their founder’s birth.

These case studies each reveal a different side to the way people engage with Anthony Nolan and they tell the stories of a mother whose young daughter was diagnosed with blood cancer, a scientist who is researching new treatments, a nurse who is pushing new boundaries in patient care, and Ezra young donor who helped save a life.

Ezra’s story was filmed on location in Coventry.

Testimonials & real experiences

Featuring testimonials from the people you work with or the people you help, is an excellent way of demonstrating impact or helping an audience getting a very personal view of your work. In this case, we featured a broad range of Anthony Nolan’s supporters, volunteers and staff, showcasing a range of real experiences and personal stories.

Charity production specialists

Magneto Films has more than 12 years experience of workig with some of the UK’s biggest charities to make moving and informative case study video. We’re adept at creating films that are emotionally engaging and convey information or brand messages in an authentic way. Our current and recent clients include Education Support, Target Ovarian Cancer, Dementia UK and the Cherie Blair Foundation for Women.

Patient information video production

Target Ovarian Cancer commissioned Magneto Films to produce a series of patient information films to help women who have been newly diagnosed with ovarian cancer. The films needed to be helpful and informative, and to give clear and accurate advice to women who may be experiencing a stressful and worrying situation. The films needed to inlcude both expert advice from medical experts and also the experience of women who have had treatment for this type of cancer.

We created a suite of videos that each focus on a single topic, making it easy to find information on a specific topic, and a making each subject easy to understand and remember. The films offer clear information delivered by 2 medical experts, and also feature insightful comments and conversation from women who have lived experience of ovarian cancer.

Training video

Video is an ideal medium to help patients understand their conditions, what to expect from treatment and accurate medical information about the disease. We worked closely with the clients and their medical team to create a scripts and bullet points for each film, and we then filmed 2 cancer specialists explaining things like the diagnosis, what ovarian cancer is, and a typical treatment pathway.

Patient experience

To add a personal perspective to the medical information, we filmed a chatty conversation between 3 women who are living with ovarian cancer, capturing their honest experiences and giving a personal understanding of the disease. To add depth and more information, each of the women gave one on one interviews, explaining their journey and how they’d coped.