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Jeremy Jeffs

Animated explainer for professional regulator

animated video production | magneto films | London

Animated explainer for General Pharmaceutical Council

Animated explainer video production

The General Pharmaceutical Council commissioned Magneto to produce an animated explainer video that they can share with their members across the UK. The video has two purposes – to deliver the results of a wide ranging national survey into patient centered practice, and to remind members of their commitment to professional standards. They wanted an animated explainer because they felt it was the best way of delivering information along with facts and figures in a quick and memorable way. The client also presented us with an interesting challenge – they wanted to make use of some user generated video that featured several pharmacists giving their reactions to the survey.

Internal corporate video

Animated video is an efficient way to communicate with members of a professional organisation or membership body – it’s short and full of information, and it can be watched at the viewer’s convenience – making it ideal for internal communications. We worked with the client to produce a script that incorporated all the points they wished to make, along with the key stats that gave evidence of their findings. Then we produced a series of style frames that showed what the animation would look like, including the colour palette (which was matched to their brand colours) and the way in which characters would be rendered. We also came up with a solution to the challenge of incorporating live-action video – we created an animated iPad frame for the talking heads to sit in, bring the two media together in natural way.

Infographics

Once the script and the style frames were approved, we move on to animating the film, creating a series of animated info graphics, along with illustrations of typical pharmacy settings and geographic maps. After the review and amendment process was completed – along with alterations to the original script – we commissioned  a voice over artist and applied a final sound mix to the animation.

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animated video production | magneto films | London
animated video production | magneto films | London
animated video production | magneto films | London

About Magneto Films

Animation and explainer production

Magneto Films is a London video production company working with a wide variety of trade and professional bodies. We also work extensively with  brands & businesses , as well as charities such as Anthony Nolan, Versus Arthritis and The Children’s Society.

We have been running for over 10 years and we make a full range of corporate films that help businesses and public sector organisations communicate effectively with their staff and clients. In addition to internal comms video we also make animations and explainer videos, and a variety of staff and employee video, training films and case study videos.

public sector video production | Magneto Films | London

Related video production services

Animations

We provide a wide of public sector video production services for oraganisations ranging from the NHS, to Local Authorities and Police Forces.

Professional bodies

Magneto Films works with a wide range of trade associations and professional bodies to create effective video communications.

Corporate Video

Our corporate video production services include animations, case studies and explainer video, as well as internal comms video.

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Portfolio

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Launch video for app – tech video production

App launch video production | Magneto Films | London

Technology video production for Versus Arthritis

Video for social media launch

Versus Arthritis commissioned Magneto Films to produce a launch video for their app that allows young people to record and manage their arthritis symptoms. The video was for use on their social media channels and also for release to newspapers and other media outlets. A secondary requirement was for it be useful for an audience of young people, to let them know about the app and to show it in use.

Co-designed app

The app was developed in conjunction with a number of young people, who’d also been involved in beta testing and trialing the app. We suggested that they’d be ideal advocates for the app and that the video should be centered around their experiences and views. We also felt that it was important to show how the technology fitted into their everyday lives and to demonstrate the benefits that they felt it delivered. Working alongside the comms team from Versus Arthritis, we recruited a number of the app’s users and brought them together in a family style setting, showing them using the app, interacting with each other and giving their feedback on the tech.

Technology video with a human focus

A key editorial decision was to focus on the beneficial impact of the technology and to highlight the easy way it fits into people’s lives. And as the app itself is very intuitive and easy to use, we were able to concentrate on people’s stories and outcomes rather than delving too deeply into the tech itself. The result is a well paced, informative film that’s full of empathy and insight.

Thank you so much for this film, it's brilliant!

App launch video production | magneto films | London

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App launch video production | Magneto Films | London
App launch video production | Magneto Films | London
App launch video production | Magneto Films | London

About Magneto Films

Technology Video Production

Magneto Films is a London video production company working with the technology clients in software, app development, healthcare and bio-tech. Our current and recent clients include Hotjar, Johnson & Johnson, NHS Innovation and many charity and public sector clients.

We have been running for over 10 years and we make a full range of films that help businesses and public sector organisations communicate effectively with their staff and clients. In addition to technology video production we also create explainer videos, and a variety of staff and employee video, training films and case study videos.

public sector video production | Magneto Films | London

Related video production services

Tech video

We work extensively with technology companies to produce explainer videos, marketing video and social media content.

Social Media

Magneto Films works closely with clients to create effective social media video content.

Marketing Video

Our campaign and marketing  video production services include launch videos, promo films and press packs

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Internal comms video production for NHS Hospital

nhs staff video production | Magneto Films London

Internal comms video for the public sector

Frimley Health Foundation Trust commissioned us to make a video that would help their staff learn more about the changes and improvements that are planned for the next 5 years. They had a comprehensive list of messages and a lot of information that they wanted to communicate, including the results of a staff, patient and partner survey that took in the views of more than 3,000 people. The Trust wanted a warm and friendly video that not only reflected the diversity of staff and patients but also showcased existing facilities and illustrated the new hospitals that are planned for the region.

Strategic communication with staff

We worked with the team to produce a script that contained all their key messages and outlined them in a clear and friendly fashion. We suggested that rather than being presented by a single person, we should work with a variety of staff from across the Trust. So we prepared a script that allowed us to combine the voices of several people in each section, using dynamic editing to allow 2 or 3 people to deliver a sentence.  The finished video features nurses, doctors, local GPs and other staff and was shot across 5 different locations.

Graphics & visualisations

We used clear, bold graphics – based on the Trust’s brand identity – to create a well structured and easy to follow video. The video also includes renderings and visualisations of planned buildings and new facilities.

I cannot speak highly enough of Magneto - their professionalism instilled confidence in everyone they worked with, executives, clinical staff and patients alike.

internal comms video production

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nhs staff video production | Magneto Films | London

About Magneto Films

Internal Communications Video Production

Magneto Films is a London video production company working with the NHS & Public Sector organisations. We also work extensively with  brands & businesses , as well as charities such as Anthony Nolan, Versus Arthritis and The Children’s Society.

We have been running for over 10 years and we make a full range of corporate films that help businesses and public sector organisations communicate effectively with their staff and clients. In addition to internal comms video we also make animations and explainer videos, and a variety of staff and employee video, training films and case study videos.

public sector video production | Magneto Films | London

Related video production services

Public Sector

We provide a wide of public sector video production services for oraganisations ranging from the NHS, to Local Authorities and Police Forces.

NHS Video

Magneto Films offers professional video production for NHS Trusts and Hospitals.

Corporate Video

Our corporate video production services include animations, case studies and explainer video, as well as internal comms video.

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Portfolio

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Patient education video

patient information video for dialysis | magneto films | london

Having dialysis - patient information video

Patient education video for Guy’s & St Thomas Hospital

The renal unit at this major London hospital needed a video to help patients learn more about the treatment of kidney failure. They commissioned Magneto Films to produce a series of 4 films that would introduce the unit and the care team, explain the various treatments available, and offer insight and advice into the long term care options available.

The films allow new patients to take a look inside the unit, to see where they’ll be having treatment and to meet some of the staff who may be involved in their care. The films also feature patients who use the unit, who share their experiences and offer advice based on practical learning and training in self care, creating a peer education resource.

Supporting the Patient Information Team

The team at Guy’s & St Thomas were relatively new to NHS video production, so they relied on Magneto Films to guide them through the production process and to advise on the most effective way of producing the films. We helped them plan and script each of the 4 videos so that they could ensure all the information was accurate and covered all the topics they required. We also worked with them to coach participants – clinical staff and patients alike – through the filming process, helping them to give relaxed and confident performances.

Working in a busy hospital

The renal unit is a busy part of the hospital, so we had to be extremely flexible with our shooting schedule, planning when we could access the wards and treatment rooms, and liaising with staff for their availability. We were able to complete the films with a minimum of disruption to staff and patients.

The patient information team were delighted with the end product:

“The team were skilled & professional but also flexible and responsive, and we are very pleased with the quality of the end product.”

They have since commissioned us to produce more patient information videos for the hospital.

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These films will hugely benefit our patients and I would definitely recommend Magneto for health related projects.

patient information video production | magneto films | london
patient information video for dialysis | magneto films | london
patient information video guys & thomas hospital | magneto films | London
patient information video guys & thomas hospital | magneto films | London

About Magneto Films

Magneto Films is a London video production company working with clients from the NHS, the public sector and with charities.

We have been running for over 10 years and our current and recent clients include NHS England and NHS Improvement, as well as local trusts and foundations including Guys & St Thomas, NHS Thurrock, South London & the Maudsley and Frimley Health NHS Trust.

We make a full range of films that help hospitals and NHS Trusts to communicate effectively with the their staff and patients, and our NHS video production services include patient information films, training video, staff & recruitment video and campaign films.

NHS Video production | Magneto Films | london

Related video production services

NHS Video

We work extensively  with NHS England, as well as trusts and hospitals around the UK. Read more about our NHS video production.

Patient information

We make patient information video to help people understand their diagnosis and treatment.

London video agency

Magneto Films is a London video production agency but we work with NHS Trusts and hospitals all over the UK.

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Portfolio

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Fundraising video for children’s hospice

hospice fundraising video production | magneto films | london

Hospice fundraising video

Raising money for Helen & Douglas House

Based in Oxford this children’s hospice provides vital services for the families of young people with long term conditions. The team at Helen & Douglas House were keen to show that the hospice isn’t just about end of life care, and that it was a place of unexpected happiness and much needed support.

They’d already carried out extensive audience research and identified not only many good reasons that people donate to their cause but also several barriers that were actually preventing people from making a donation. The challenge for the fundraising video was to tackle these issues head on and create a powerful reason to donate.

Copywriting and scripting

Helen & Douglas House wanted a fresh approach to a hospice fundraising film and were keen to avoid talking heads and B-roll. In this situation good copywriting skills are essential.

We worked with them to identify several key messages they wanted to convey, and then brought our copywriting skills to bear creating an evocative script that brought the atmosphere of the hospice to life. We coupled this with a carefully planned set of visuals, all arranged around the timetable of the hospice and its staff and residents.

Filming at a hospice

The Magneto team has considerable experience of filming in hospices and care homes and we were able to bring a lot of knowledge and understanding to this project. We planned a visit the hospice in advance of the shoot, meeting staff and some of the residents. This helped us plan our visuals and make sure they’d match with the script, and also allowed us to discuss issues around consent and confidentiality: essential elements for a video shot with young people and in a medical situation.

The shoot days went off without a hitch and we were able to deliver the film the hospice needed.

The Magneto team were kind and professional at all times and the video has performed brilliantly for us.

charity fundraising video production | magneto films | london

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hospice fundraising video production | magneto films | london

About Magneto Films

Magneto Films is a London video production company working with charities, the public sector and the NHS, and we count several hospices amongst our regular clients. Our films have helped raise £100,000’s for hospices all round the country and we’re always pleased to discuss new approaches and fresh ideas for fundraising films.

We have been running for over 10 years and we make a full range of  films that help charities, hospices and care homes, and public sector organisations communicate effectively with their staff and clients. In addition to animations and explainer videos, we also make staff and employee video, training films and case study videos.

public sector video production | Magneto Films | London

Related video production services

Fundraising

We make fundraising videos  for some of the UK’s largest and best regarded charities, and we work extensively with smaller charities too.

Copywriting

Copywriting for video production is one of our core skills, and our experience covers everything from DRTV adverts to case studies and explainer video.

Social video

Using social media video is essential for fundraising and we’re experts in creating highly palatable content.

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Portfolio

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Animated explainer video for public sector

animation studio | Magneto Films | London

Animation for the Public Sector

Explainer video for the British Transport Police

During the Covid pandemic it’s been essential for public sector organisations to keep their staff informed, to boost morale and create effective communications. The British Transport Police commissioned this animated explainer video to let their team know how they were performing and to show them the results of all their hard work.

Authentic Corporate Communications

This is a great use of corporate video, offering a clear and watchable way to let teams know the results and impact of their work. We helped the BTP team to identify and streamline their message, creating a crisp but friendly script.

Then our animators produced a series of style frame and storyboards, offering suggestions of style and colour, matching the content to the clients existing corporate brand guidelines. Once these were approved, we moved on to create the animation, making sure to keep the images and text in separate ‘layers’ so that as the statistics and results evolved during the process, we were able to keep them accurate and up to date.

The team was friendly, efficient and nailed the brief!

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animated explainer for public sector | magneto films | London
animated explainer for public sector | magneto films | London
animated explainer for public sector | magneto films | London

About Magneto Films

Magneto Films is a London corporate video production company working with businesses and brands , as well as public sector organisations such as the British Transport Police, The National Archives and the NHS. We also work extensively with charities such as Anthony Nolan, Versus Arthritis and The Children’s Society.

We have been running for over 10 years and we make a full range of corporate films that help businesses and public sector organisations communicate effectively with their staff and clients. In addition to animations and explainer videos, we also make staff and employee video, training films and case study videos.

public sector video production | Magneto Films | London

Related video production services

Public Sector

We provide a wide of public sector video production services for oraganisations ranging from the NHS, to Local Authorities and Police Forces.

Corporate

Magneto Films offers corporate video production services to businesses, charities and the public sector, with clients including the British Library, Sussex Police & Crime Commissioner and the NHS.

Animation

Our team of talented and creative artists provide excellent animated video and explainer films for clients from all sectors.

See more of our work

Portfolio

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Social media video for charity campaign

social media video campaign | Magneto Films | London

Social media video for charity campaign

Anthony Nolan ‘Letters of Hope’

When this leading cancer charity asked us for some ideas for an awareness campaign, we suggested making a film based on the wonderful letters that donors and recipients sometimes exchange. We know that often warm and special relationships develop between people who’ve been through cancer treatments and the donors who give their blood cells, so we were certain we’d get a wonderfully intimate and emtional film.

The simple concept of the film was to show the reactions of a donor, a nurse and a volunteer couriers as they opened and read letters from the people’s whose lives they’d changed. Over the course of planning evolved into a richly textured video that adds user generated video and home-recorded voice over to the mix.

Anthony Nolan have an amazing network of storytellers who are willing to share their experiences, and a very skilled story manager who’s adept at finding great people, so within a few weeks we were able to start our process of pre-shoot research interviews and scripting.

Social video

A key part of the commission was to create a teaser video for social media and for email, that would alert supporters to the main film and start to generate a buzz around the hero film. We were able to pre-plan a series of sequences and shots that we knew would not only create a highly watchable film in its own right and also create an intriguing invitation to watch more…

 

A HUGE thank you for your help with this project, it is a lovely video and really captures the amazing stories we want to share with our supporters!

Anthony Nolan leukaemia charity

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The hero video

The hero film “Letters of Hope” features the stories of 3 people: a family waiting for stem cell donor who hear from another family who’ve been through the same process; a nurse who gets a letter from a patient she’s supporting; and a husband and wife team of volunteer couriers who hear from the family who received the blood cells they so carefully delivered.

Social media video production |magneto films | London
Social media video production |magneto films | London
Social media video production |magneto films | London

About Magneto Films

Magneto Films is a London video production company making social media video for charity clients as well as the public sector and brands.

We have been running for over 10 years and our current and recent clients include NHS England and NHS Improvement, the British Transport Police, the National Archives and Anthony Nolan.

We make imaginative and informative social media campaign and marketing videos to promote awareness, create engagement and drive publicity. Our films are carefully tailored to work on social media and consistently outperform our client’s expectations.

charity video production

Related video production services

Social media

We make highly effective social media video, helping our clients maximise their reach and engagement.

Charity video

We work extensively with charities and we offer video production services that include fundraising films and awareness campaigns

Case studies

We’re experts in making case study videos, whether they’re for charities, client testimonials or the tech sector.

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Portfolio

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Social Media Video Production

social media video production

Videos for social media campaigns

Magneto Films provides social media video production services for businesses, charities and public sector organisations that want to connect with their audience. Our social videos are at the heart of many successful marketing campaigns.

We create high impact social media videos using animation, real stories, infographics and beautiful visuals. We all provide a content strategy service to promote social videos.

Our social videos are used to recruit staff & volunteers, drive awareness campaigns, or encourage engagement.

Our recent social video production has included work for Citizens Advice, pharmaceutical companies, charities like Anthony Nolan, and public sector organisations.

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case study video production | Magneto Films | London
Example social media video

Awareness campaign for Sussex Police & Crime Commissioner

With assaults and abuse against retail workers rising at an alarming rate, the Sussex Police and Crime Commissioner asked Magneto to produce an awareness campaign.

We produced 3 social media films, designed to drive awareness and create engagement as well as a longer hero film. The project racked up 15,000 views on Twitter alone within 12 hours.

Magneto Films were a fantastic team to work with. We came to them with a campaign & only a few weeks to produce an end product. The talented team worked quickly & we are so happy with the video.

social media video agency

Social video production

One of our recent videos for social media includes content made specifically for Twitter and Facebook for charities, public sector organisations and healthcare brands.

Animation for social media campaign

Citizens Advice

This national charity urgently needed recruit more advisors for its advice service. They set an ambitious target for these videos of recruiting 500 new people within 3 months.

Our social video helped them hit the target with 2 weeks!

Social first campaign

Healthcare Agency

We were commissioned to make a series of ‘life hack’ videos to help people with rheumatoid arthritis share their tips and tricks for living with this chronic condition.

The films were used as part of a successful social media campaign to encourage other people to share their tips too.

Campaign teaser video

Anthony Nolan

With a major awareness campaign scheduled for the Christmas period, this blood cancer charity decided to create a compelling teaser campaign to create a buzz around their hero video.

Promotional campaign for local authority

Wandsworth Council & Tooting Common

With an ambitious programme of regeneration funded by the National Lottery, this local authority led community group wanted a film to promote and showcase the changes they’d achieve in a much loved local park.

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How organisations use video for social media

Magneto Films works with lots of brands and charities to make impactful social media video, so here’s our suggestions for the most popular types of content for Facebook, Twitter, Instagram and Tik Tok.

Mini case studies

The human eye is drawn to face so featuring a photogenic character or somebody doing something interesting helps grab attention as people scroll through their feed. Add some snappy text for extra impact.

Animation

Good social media video production thrives on things that are visual so creating a short animation is an excellent way to push your message out in a way that’s totally controllable. Plus the short durations for social make animation cost effective.

Testimonials

Got a grateful client? Then grab a quick sound bite and a stylish portrait and you’ve got a lovely bit of video for social media. Works well with a photo and even better with video.

Behind the scenes

BTS video is ideal for social – it’s informal and more authentic, so looks like native content. Plus it’s a great way to bring character and insight to your brand.

Things to bear in mind for social media video production

Magneto Films is a well experienced social media video production company and we’re often asked for advice on producing campaigns, so here are our top tips.

Keep it short

How long should a social media video be? That depends on the channel but most people agree that up to a minute is fine and just under 30 seconds is ideal.

But not too short

If you’ve got great content don’t sell yourself short. If you can grab attention in the first few seconds – use movement, big text, or bold colour, then you can probably hold people for at least 30, if not longer.

Visual first

Talking heads are not ideal for social media video, nor is a logo or a lump of text. Try and start your films with some eye catching movement or an impactful portrait.

social media video company | Magneto Films | London
Social video production | magneto films | London

Subtitles

Got something to say? Then make sure people know by adding subtitles to your short video content, don’t be afraid to be bold or try starting with a question….

Clear call to action

If you’ve got someone to watch to the end of a video, then make sure you let them know what to do next…. but why wait till the end? Lots of viewers drop off after 15 seconds, so experiment with getting the ask in early.

Bold text

Push your message home quickly with big bold text. The current vogue is for text on blocks of colour – it looks good, it’s easily read and can tone with brand style.

About Magneto Films

Magneto Films works with clients from all over the UK providing social media video services.

Our current and recent clients include tech brands such as F-Secure and Hotjar, pharmaceutical clients, charities and national public sector organisations such as NHS England.

Related video production services

Animation

We make animated video for clients such as Children with Cancer, HotJar and Citizens Advice.

Case studies

We help clients attract new clients with polished and effective case study videos.

Copywriting

Producing scripts and writing copy for video is one of our key services.

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NHS case study video

NHS Patient case study video | Magneto Films | London

NHS case study video

Case study video for NHS England

NHS England and Improvement needed a series of videos to demonstrate how personalised care budgets are helping to transform services around the UK. They asked us to focus on the positive changes that are being made to CAMS services in NHS Thurrock. Across the series of films we made videos that explain the challenges being faced by the Trust, the solutions they identified and the benefits of the approach. The videos show the impact of a multi agency approach and demonstrates how young adults who are leaving the CAMS service are integrated with other local services such as youth support and MIND, to offer continued support.

Authentic storytelling

This NHS case study video tells the story of Ellie, and we worked with her to show how her care had changed, the benefits she’d experienced and the agencies and staff who are continuing to support her. We make use of natural conversations between Ellie and staff, and her personality shines through with sequences of her playing her guitar and working in the music shop she loves.

The video hits every point on the original brief and as a result has showcased the wonderful work taking place in Thurrock.

NHS England public sector healthcare

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NHS case study video production | London | Magneto Films
NHS case study video production | London | Magneto Films

About Magneto Films

Magneto Films is a London video production company working with clients from the NHS, the public sector and with charities.

We have been running for over 10 years and our current and recent clients include NHS England and NHS Improvement, as well as local trusts and foundations including Guys & St Thomas, NHS Thurrock, South London & the Maudsley and Frimley Health NHS Trust.

We make a full range of films that help hospitals and NHS Trusts to communicate effectively with the their staff and patients, and our NHS video production services include patient information films, training video, staff & recruitment video and campaign films.

NHS Video production | Magneto Films | london

Related video production services

NHS Video

We work extensively  with NHS England, as well as trusts and hospitals around the UK. Read more about our NHS video production.

Case studies

We provide case study video production services for brands, charities and the public sector.

Mental health

Magneto creates sensitive and informative mental health videos for the NHS and charities like Mind.

See more of our work

Portfolio

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Interested in video?

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