Animated explainer video production

The General Pharmaceutical Council commissioned Magneto to produce an animated explainer video that they can share with their members across the UK. The video has two purposes – to deliver the results of a wide ranging national survey into patient centered practice, and to remind members of their commitment to professional standards. They wanted an animated explainer because they felt it was the best way of delivering information along with facts and figures in a quick and memorable way. The client also presented us with an interesting challenge – they wanted to make use of some user generated video that featured several pharmacists giving their reactions to the survey.

Internal corporate video

Animated video is an efficient way to communicate with members of a professional organisation or membership body – it’s short and full of information, and it can be watched at the viewer’s convenience – making it ideal for internal communications. We worked with the client to produce a script that incorporated all the points they wished to make, along with the key stats that gave evidence of their findings. Then we produced a series of style frames that showed what the animation would look like, including the colour palette (which was matched to their brand colours) and the way in which characters would be rendered. We also came up with a solution to the challenge of incorporating live-action video – we created an animated iPad frame for the talking heads to sit in, bring the two media together in natural way.

Infographics

Once the script and the style frames were approved, we move on to animating the film, creating a series of animated info graphics, along with illustrations of typical pharmacy settings and geographic maps. After the review and amendment process was completed – along with alterations to the original script – we commissioned  a voice over artist and applied a final sound mix to the animation.