How charities use bloopers and outtakes to boost their campaigns
– They’re easy to do – you can even shoot them on a smart phone
– They’re great for social media to drive attention to the main film
– And they allow you to put a face to your brand in an informal way
People are nosy… make the most of it
Taking people behind the scenes isn’t just fun, it’s actually beneficial to your business. It humanises your company and helps build trust with your audience. Honesty goes a long way, so don’t be afraid to serve up stumbles and mistakes!
Refresh your campaign
You can also use behind the scenes videos as a way to refresh and bring more attention to a recent campaign. Why not use it as an opportunity to explain the reasons and motivations behind the film? You can give more context in a relaxed and informal way, and perhaps reach supporters who might otherwise not have been engaged.
Here are 3 charities that make brilliant use of behind the scenes video..
Behind the scenes: Dogs Trust
Perks of the job
If you make films regularly, behind the scenes videos are a great way to boost your business and show potential clients what it’s like to work with you. Stones Throw Media do this brilliantly, including for a recent collaboration with Dogs Trust.
It features dogs. And puppies. Enough said.
END THE AWKWARD: Scope
Embrace the awkward
Scope share some great bloopers and anecdotes for their #EndTheAwkward campaign, produced by George & Dragon.
They give context and explain motivations behind the campaign, alongside people’s honest experiences, working nicely to further raise awareness for the charity.
TV AD: Alzheimer's Society
Looking at context
Alzheimer’s Society teamed up with Thirty Two to make their first ever TV ad, and wanted to share the production process.
They clearly outline their intentions for making the ad, what they wanted to achieve and why, and at the same time give a glimpse into the exciting world of video production.
Behind the scenes: Macmillan
Behind the scenes videos are also great for following fundraising events.
You can show people doing fun and silly things, thank your supporters and show how their donations have helped.
Jeremy Jeffs is a documentary film maker with 15 years experience of directing films for BBC, Channel 4, National Geographic and PBS. He’s recently finished work on a history of China, with broadcaster Michael Wood and his recent feature documentary, Bette Bourne, was shown at the London Film Festival, Sheffield International Documentary Festival and the V&A. More about Jeremy
Magneto Films is an award winning production company that specialises in working with brands, technology and the charity and public sectors. We specialise in telling real stories, working with case studies and real people to make films that move people to action. More about Magneto Films
CONTACT US ON 020 7274 2986 or email us!