Magneto Films blog

Making a film that works on a purely visual level is quite a challenge for…

Glossy, glamorous and ultimately shocking this film from Greenpeace expertly plays on our emotions to…

Genuinely surprising charity videos are a rarity but this week's film from Parkinson's NSW made me…

Sometimes the best charity videos aren't about the charity itself. They're not about what it…

The most important question a film company can ask is, who is your audience? And…

Just because a you're making a video for a good cause doesn't mean that it…

This week we're focussing on films made to challenge how we think about gender roles. There's…

It's time to get a grip on your video strategy. The popularity of online video…

This week's films are great examples of how brands take inspiration from charity comms: these…

Charity Animation Videos This week I'm looking at the best charity animation videos and I'm…

One of the great things about video is that it allows you to make emotional…

The beauty of a well made charity case study video is that it uses deeply…

Emotions come in more than one flavour so here are 3 emotional charity videos that…

This week, three films that feature Mothers' Stories - examples of case study video that…

The DIY aesthetic is right up front on this week's blog: I'm looking at user…

Not everyone has a big budget or a huge team to help them make a…

Brand films are an essential way for charities to communicate their identity in a memorable…

Case study films are a big part of charities video output but sometimes they're not…

Some reality video techniques in this week's selection of best charity videos. An amazing dog,…