A creative and well made brand video can transform the way people think about an organisation. And at Magneto we’re experts at capturing the essence of a brand and bringing it to life in a way that tells your story and expresses your values.
Brand video to tell your story and show your values
We specialise in working with organisations that put people at the heart of what they do, and we’ve helped charities, healthcare organisations and public sector bodies to make highly effective brand films. Recent clients include national charities such as Dementia UK and Motability, NHS England and East of England Amubulance Trust
Brand films allow you to tell your brand’s story in a way that resonates emotionally with your audience and by highlighting your brand’s values, mission, and impact, you can create a lasting emotional connection.
A well-crafted brand film can significantly boost your visibility and recognition. By using compelling storytelling and creative production, brand films capture attention and make your brand memorable to potential customers. By showcasing what makes your service or product unique, you can reinforce your brand’s image and position in the market.
Featured project
Award winning brand film for Dementia UK
We’ve made many films for this national charity, so when they were planning their first ever brand campaign they came to us for the video element of the project. The brand agency had come up with the slogan, “if someone you love has dementia, then you’re living with dementia too”. So we designed a video that featured 3 stories of people who were supporting loved ones, and showed how the disease impact their life.
We created a brand film that used the contributor’s own words to tell their stories, combining their experiences into a single compelling narrative. The video also subltly featured the ways in which Dementia UK has helped each of them and signposted viewers to appropriate services.
Dementia UK were delighted when the film won a Silver Award at the Charity Film Awards – they were beaten to first place by Anthony Nolan with a brand video made by…. Magneto Films!
”Magneto had an excellent understanding of our brief from the outset, as well as real empathy with the topic.
Our latest campaign videos
Some of the recent campaign videos that we’ve produced inlcude national awareness campaigns for Dementia UK and Anthony Nolan, a socail media campaign to recruit volunteer police officers, a video aimed at the G7 conference, and a drive to bring awareness to the rising level of violence aimed at retail workers.
Recent and current clients for our campaign video production services include Shelter, Motability, Childnet, Nexford University, East of England Ambulance Service and Asthma and Lung UK.
Charity brand video
Anthony Nolan
This national cancer charity wanted a campaign video to mark what would have been the 50th birthday of Anthony Nolan, the little boy who inspired his mother to set up a national database of stem cell donors.
They wanted a film that would not only tell Anthony’s story but also stories of the people the charity helps and explain how donations fund ground breaking research. We made them this award winning film that tells one story with many voices.
TV brand film
NHS Charities Together
A coalition of more than 40 NHS charities, this organisation commissioned Magneto to make a brand film that would be shown on several digital TV channels.
The aim of the film was to help create an identity for the charity and to let people know what they do and who they help.
As budgets were tight the video needed to make use of existing assets, so we created a film that used striking still images to powerful effect, combining them with a tightly crafted script and bold graphics.
Brand film for a national chain
OnSide Youth Centres
With more than a dozen youth centres all over the county, and plans for several more, Youth Zone needed a brand film that would showcase the work they do with young people.
They were keen to inlcude the voices of young people, and to talk about the challenges they face and the solutions they offer. So we created a vibrant and well paced brand video that combined a carefull written script with specially shot visuals captured at 3 sites in Manchester, London and Essex.
Brand video for public sector
Motability
The Motability Foundation help people access transport and mobility by making grants, carrying out research and promoting innovation.
They commissioned Magneto Films to produce a brand film that would tell their story and showcase their values, with the aim of establishing their recently established new identity.
We created a moving brand film that showcased the impact that they have on the people they support.
Brand video for NGO
Conciliation resources
How do you explain the benefits of conflict resolution in some of the most violent and long lasting disputes when it’s too dangerous – and expensive – to shoot on location? That was the challenge set to us by Conciliation Resources, an international NGO.
We came up with a highly visual concept that showed a series of conflicts, personified by pairs of opposing characters, and demonstrated the way in which simple actions can create empathy and understanding.
BRAND VIDEO
Branding for charities
Over the last 12 years we’ve worked some of the biggest names in the charity sector, helping brands like Macmillan, Shelter, Mind and Age UK create video to ampify their voices.
The public sector
Our client list includes huge organisations such as NHS England and the Metropolitan Police, as well as other national level organisations including the Evironment Agency, Town & County Planning Association and the British Library.
Tech companies
Our campaigns for software companies and online services such as F-Secure and Nexford have driven downloads and increased sales and registrations.
BRAND VIDEO SERVICES
Concept creation
We like to get involved in brand video right from the start, generating ideas and suggesting approaches that will get our clients’ voices out there in a unique and effective way.
Script writing
We have in-house talent to write scripts and treatments, collaborating closely with our clients to capture authentic brand voices and creating innovative videos.
Casting and location finding
Brand films can often feature actors or need distinctive locations, and we’re able to offer full support with this process, creating a short list of actors and sourcing just the right location.
”The whole process from interviewing the case study, scripting and organising the shoot was seamless.
Want to know more?
Get in touchAre you thinking of making a campaign video?
You might have a few questions, so here are the answers to a some of the most common ones that we’re asked.
Why make a brand video?
A brand film is a powerful tool that encapsulates the essence, values, and story of your brand in a visually engaging and emotionally resonant way. Unlike traditional advertisements, brand films focus on storytelling, aiming to build a deeper connection with your audience by showcasing the human side of your brand. These films are designed to convey your brand’s mission, culture, and unique identity, fostering trust and loyalty among viewers.
What If We Don’t Have a Clear Story or Concept?
One of the key benefits of working with Magneto Films is our expertise in creative development and storytelling. Our team will work closely with you to understand your brand’s values, mission, and objectives. We’ll help you develop a compelling narrative that resonates with your audience and clearly communicates your brand’s unique identity. Even if you don’t have a fully-formed concept, our collaborative approach ensures that we can create a powerful and engaging brand film that meets your needs.
What's the return on investment for a brand video?
Investing in a brand film can yield significant returns by enhancing brand visibility and engagement. Brand films have the power to capture attention and build emotional connections with your audience, which can translate into increased brand loyalty and customer retention.
Moreover, videos are highly shareable content, meaning your brand film can reach a wider audience organically through social media shares and word-of-mouth.
According to studies, businesses that use video marketing grow revenue 49% faster than those that don’t.
How Long Does It Take to Produce a Brand Film?
The timeline for producing a brand film typically ranges from a few weeks to a few months, depending on factors such as the film’s length, the complexity of the shoot, and the approval process. Magneto Films follows a structured production schedule that includes planning, scripting, shooting, and editing phases, ensuring that each project is delivered on time without compromising quality. Clear communication and a collaborative approach help streamline the process and meet deadlines efficiently.