Research Campaign Video for Alzheimer’s Research UK

Alzheimer’s Research UK commissioned a campaign launch video for the Dementia Frontiers Fund, supported by the Gates Foundation. The project required a fast turnaround and a flexible production approach capable of combining archive material, user-generated content and newly filmed research footage into a clear and hopeful account of the fund’s purpose.

Creative approach and storyboarding

To meet the brief, we developed two distinct creative options, each with an outline script and inspiration images. This allowed the Alzheimer’s Research UK team to visualise the story and weigh the impact of each approach. Through close collaboration, we refined the chosen direction to ensure the final film captured the hopeful and informative tone the client wanted, highlighting the significance of the research fund.

Combining archive, user-generated and new footage

Given the tight timeline, we took a resourceful approach. The final video blends:

• User-generated content for authentic perspectives

• Existing archival footage from Alzheimer’s Research UK

• Newly filmed sequences with scientists at the UK Dementia Research Institute in Cambridge

This combination of materials created a visually compelling narrative that showcases dementia research in action, while remaining accessible and engaging for a broad audience.

Deliverables for multiple platforms

The project included a hero film to anchor the campaign, alongside social media versions designed for optimal engagement across different platforms. All videos were delivered with subtitles, ensuring accessibility and maximising audience reach. This approach allows Alzheimer’s Research UK to communicate the importance of their new fund clearly and effectively.

Collaboration and fast turnaround

Tight deadlines and complex projects demand clear communication and a trusted workflow. Throughout scripting, storyboarding, filming, and editing, we worked closely with the Alzheimer’s Research UK team. This collaborative approach enabled quick decisions without compromising creative quality, demonstrating how efficient video production and creative storytelling can coexist under pressure.

Highlighting dementia research with a campaign launch video

The completed films introduced the Dementia Frontiers Fund and explained the significance of Alzheimer’s Research UK’s partnership with the Gates Foundation. Combining personal perspectives, scientific insight and footage of researchers at work helped make the purpose and potential impact of the new funding accessible to a broad audience.

The project included a main campaign film and shorter versions for social media. By planning these different outputs from the outset, we delivered a consistent suite of accessible content within the campaign’s tight launch schedule.

This project demonstrates how campaign video can help research organisations communicate complex work, show its human relevance and build understanding of why new research investment matters.

Shot on location in Cambridge.