Magneto Films works with charities, the healthcare sector and brands to make effective and engaging campaign videos.
Our current and recent clients include Shelter, Asthma & Lung UK, IPSA and the Environment Agency.
Campaign video to create awareness or promote services
We create video that helps our clients create awareness of health conditions or social justice campaigns, promote services such as help-lines or support, and of course to market products and opportunities.
We make a wide variety of campaign films from larger budget TV and cinema campaigns, to high impact social media campaigns.
Featured project
Campaign video for The Booktrust
This national charity commissioned Magneto to make a lively and informative film that would form the heart of their campaign to get the parents of primary school children to get reading.
The Booktust identified a number of barriers to parents spending more time reading with their children – busy lives, work pressure, and a feeling that once children are at school teachers are the best people to teach reading.
We created a film that showed a variety of families and featured them reading with their children in easily achievable ways. We addressed the barriers head on, getting parents to speak openly about their challenges to reading more and learning about the stategies they used.
The film was designed to be distributed by schools themselves, with teachers sending the film directly to parents, and it was made in Welsh and English.
”Magneto had an excellent understanding of our brief from the outset, as well as real empathy with the topic.
Our latest campaign videos
Some of the recent campaign videos that we’ve produced inlcude national awareness campaigns for Dementia UK and Anthony Nolan, a socail media campaign to recruit volunteer police officers, a video aimed at the G7 conference, and a drive to bring awareness to the rising level of violence aimed at retail workers.
Recent and current clients for our campaign video production services include Shelter, Motability, Childnet, Nexford University, East of England Ambulance Service and Asthma and Lung UK.
Charity campaign video
Anthony Nolan
This national cancer charity wanted a campaign video to mark what would have been the 50th birthday of Anthony Nolan, the little boy who inspired his mother to set up a national database of stem cell donors.
They wanted a film that would not only tell Anthony’s story but also stories of the people the charity helps and explain how donations fund ground breaking research. We made them this award winning film that tells one story with many voices.
Charity campaign video
The Dogs Trust
Would you know what to do with a lost dog? This funny film, commissioned by the Dogs Trust explains what to do.
This national charity came to us with an intriguing idea – put an actor in a dog suit and let him loose in London to see what passers by would do to help a lost pet. We worked with them to develop a number of scenarios, find locations, cast an amazing actor and then shoot it all in a hectic day with 3 cameras and a stealthy sound recordist.
Social media campaign
British Transport Police
The BTP are seeking to recruit more female volunteers to be Special Constables and commissioned Magneto to produce a series of films to support their campaign on social media.
We made them a film that features 3 officers chatting together about why the volunteer, what they get from it and the best day they’d experienced. Filmed in a relaxed round table style, the film also blends a group chat with more intimate one on one interviews. The films were delivered as 30 second versions in multiple aspect ratios, as well as a longer hero video.
Promotional video
Nexford University
This international University wanted a video to head up their campaign to recruit students to their online courses.
They wanted a slick, aspirational film that would highlight the benefits of remote learning and showcase the courses and facilities available to students. We created the concept, wrote the script and recruited actors to bring their vision to life.
National awareness campaign video
Sussex Crime Commissioner
This public sector organisation commissioned us to make video to anchor their national campaign to highlight the violence and abuse faced by retail workers.
We collaborated closely to find people who were willing to go on camera and talk about their experiences, and we also featured members of their family who described the terrible impact that violent abuse has on workers.
Brand campaign
Dementia UK
For their first ever national branding campaign, Dementia UK asked us to make them a video that would bring to life their idea that if someone you love has dementia, then you live with dementia too.
We worked with them to create an emotional film that brought together the stories of 3 people who live with dementia, highlighting the impact it has on them and the suppor that Dementia UK has given them.
Winner of a Gold Award at the Charity Film Awards.
Campaign video
Childnet International
Childnet International work in the online safety space and wanted a film that would promote their campaign for a safer internet for young people.
We made them a hard hitting drama that brings to life the potential dangers for young people and alerts adults to danger signs. In addition to creating the script and providing all filming and editing services, we also cast the actors and found locations.
CAMPAIGN VIDEO
Working with charities
We’ve worked on dozens of campaign videos for charities, and we’ve had some impressive results, helping them raise money, create awareness and spread their message.
The public sector
We make awereness and campaign vidoes for public sector organisations such as NHS England, The British Library, Independent Parliamentary Standards Authority and the Environment Agency.
Tech companies
Our campaigns for software companies and online services such as F-Secure and Nexford have driven downloads and increased sales and registrations.
TYPES OF CAMPAIGN VIDEO
Awareness campaigns
Video is an effective way for charities and brands to create awareness of health conditions, new services or to recruit new staff or customers.
Social media video
Reels and video are now an essential part of a social media campaign, and we create snappy short form video in multiple formats to support hero videos or to promote a new campaign.
Marketing video
If you’re promoting a new product or service or you just want to let people know who you are and what you do, a marketing campaign video is an essential tool.
”The whole process from interviewing the case study, scripting and organising the shoot was seamless.
Want to know more?
Get in touchAre you thinking of making a campaign video?
You might have a few questions, so here are the answers to a some of the most common ones that we’re asked.
Why make a campaign video?
Video is one on the most effective ways of supporting a marketing or awareness campaign, capturing an audience’s attention with moving images and clear scripting. It also gives you the opportunity to share the stories of people who’ve used your service or have been affected by the issue your addresssing.
How do people benefit from making a campaign video?
A well-planned, professionally made film can help charities achieve key goals for marketing, fundraising or recruitment. Video creates engaging, shareable content that can be used everywhere from Facebook and Twitter, to YouTube or even face to face.
For example, a film we made for a cancer charity raised more than £1 million in corporate sponsorship. We were able to tailor make them a video that showed why their help is vital, who they’d be helping and exactly how the money would be spent.
How much does it cost to produce a campaign video?
We budget for each project in a consistent and open fashion by supplying a detailed spreadsheet with the costs and charges identified. When we’ve agreed a cost, it’s fixed with no hidden extras or charges.
That means each film is a bit different, but to help you get an idea of how much a campaign video costs, here are some typical budgets:
Hero Video with case studies – these cost from around £5000 up to over £10,000 + VAT. The costs will vary depending on how many days shooting and how much travel is needed, so for example a film shot on a single day with mimimal travel will come in at the lower figure.
Campaign Video – from around £3,000 – £6,000. Costs will depend on whether you need support with scripting, if actors are involved or we need to pay for locations.
Charity Campaign Film – we know budgets are tight in the third sector, so we offer charity rates. Our campaign films start at around £4000 for single days shoot, up to £15,000 for a TV advert or cinema campaign.