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Best Corporate Videos

Scriptwriting for video – working with an international charity

script writing for video | Magneto Films | London

Script writing for video
Consumers International

Copywriting for video

Script writing can be an essential part of a video production, and whilst we’re firm proponents of show don’t tell, sometimes creatively written copy is the secret to a video’s success. That was certainly the case when Consumer’s International came to us with a tricky proposition – how could we promote and explain the idea of digital trust to a highly educated audience at a G7 Government Conference. Not only were the viewer a demanding audience but the client needed to get buy in and messaging from several stakeholders within their own organisation.

Our approach was to get creative with the script writing: we spent considerable time with the client, learning about the concept, understanding what they do and focusing on what they wanted their high powered audience to take away from a short video.

Scripting for voice over

We came up with a voice over script that pointed out how trust was an essential element of everyday life yet was rarely mentioned, contrasting this with the huge trust we put in tech giants to look after our data or protect our privacy. The script went through several careful revisions, taking feedback and input from the client’s stakeholders, until we had a piece of copywriting that everyone was happy with.

Creating impact with video – words and images together

With the video script finished, we moved on to creating a series high impact visuals, drawing on striking images from a range of stock libraries. We combined a crisp, punchy edit with a strong sound mix, using music and sound effects to create an attention grabbing promotional video. To bring the script and visuals into even tighter alignment, we created some bold text graphics that pushed the message home.

The client was delighted with the finished product, and reported that it not only grabbed the audience’s attention but attracted positive feedback and comments afterwards.

A wonderful piece of work that really helped us change people's opinions. Magneto were professional and creative to work with.

Consumers International membership organisation

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script writing for video | Magneto Films | London
script writing for video | Magneto Films | London

About Magneto Films

Script writing for video

Our team of experience scriptwriters work closely with clients to capture their brand messages and turn them into watchable and highly engaging promotional and marketing films. Our script writing services include creating copy for marketing videos, scripting explainer video and training content, as well as writing scripts for charity campaigns.

Clients who’ve used our copywriting for video production include NHS England, Mind, Anthony Nolan, Hotjar and the National Archives.

business video client logos

Related video production services

Scriptwriting

We offer script writing and copywriting services for brands, businesses and charities.

Animation

We offer animation production to create explainer videos, social films and promo videos.

Campaigns

Magneto Films makes a variety of promotional video content for awareness and advertising campaigns.

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E-learning video production for cyber security training

Elearning video production | Magneto Films | London

E-learning video production
CREST & Met Police

Working with trade association

Crest is the UK cyber security’s professional association and they provide accreditation and training for the industry. We’ve previously worked with them to create a brand and marketing video that they’ve been using to successfully promote the organisation at trade fairs, on-line and in person. They came to us to create a series of 6 online training videos for police officers, to introduce them to the core concepts of cyber security: topics included firewalls, passwords, network security and types of cyber attack.

Professional training video

The videos form part of the CREST Approved Scheme – a certified level of information security training that’s aimed at businesses. We worked with the client to create a clear structured approach to the online learning programme, sketching out the content and subjects to be covered in each of the videos to ensure that a professional level of training was provided. We then helped them write a script for each video, detailing the content and the graphics needed. This allowed the client to ensure that all information was accurate and comprehensive, well before shooting began, offering them a chance to amend and add to the learning content.

Learning from experts

A key feature of the films is that learning is delivered by experts within the field, with each video featuring the contribution of a number of professionals: participants included senior officers from the Serious Crime Squad and regional police task forces, along with industry leaders from some of the largest cyber security companies in the UK. The project was an excellent collaboration between industry experts, a trade association and the public sector.

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Elearning video production | Magneto Films | London

About Magneto Films

Training video production

Magneto Films is a London video production company working with technology clients in software, app development, healthcare and bio-tech. Our current and recent clients include Hotjar, Johnson & Johnson, NHS Innovation and many charity and public sector clients.

We have been running for over 10 years and we make a full range of films that help businesses and public sector organisations communicate effectively with their staff and clients. In addition to training video production we also create explainer videos, and a variety of staff and employee video, training films and case study videos.

public sector video production | Magneto Films | London

Related video production services

Tech video

We work extensively with technology companies to produce explainer videos, marketing video and social media content.

eLearning

Magneto Films works closely with clients to create effective eLearning content.

Trade Associations

We work with a wide variety of professional organisations and trade associations.

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Promotional video production for trade association

Promo video for trade association | Magneto Films | London

Promo video production
NewstrAid

Promoting a trade benevolent society

NewstrAid is the benevolent society for the newspaper sales and distribution industry, and the commissioned Magneto Films to produce a promotional and marketing video. They wanted a film that could be used in face to face meetings, at trade conventions and also online. The video has several objectives – to help members learn about the help on offer, to explain the work of the benevolent society to new people, and to be used as a fundraising video too. The video was also seen as an opportunity to re-fresh the image of a charitable institution that’s well over a hundred years old but working in an increasingly digital world.

Working with case studies

We suggested that the most impactful and flexible way to achieve all of these objectives was to focus on the real stories of some of the people they help and the volunteers who work so hard to raise funds and support others. We worked with the client to identify 3 case studies who fitted the bill and who were willing to share their stories. We created a carefully structured film that simply and clearly sets out the mission of the organisation, and then introduces the viewer to different aspects of the society’s work by telling an individual story.

Demonstrating impact with video

Each of the stories had considerable emotional impact – a young mother widowed by an accident at work, a father with a disable daughter, and a volunteer who works hard for the charity – and taken together they clearly show how the society supports and cares for its members.

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Promo video for trade association | Magneto Films | London
Promo video for trade association | Magneto Films | London

About Magneto Films

Promotional video production for trade associations

Magneto Films is a video marketing company working with brands and businesses to make effective promotional video campaigns. We frequently work with national trade bodies, membership organisations and professional associations.

Our current and recent clients include  Crest – the UK Cyber Security Industry, the General Pharmaceutical Council and the NHS.  We create promotional video and marketing video content to raise awareness of a whole industry or create a specific marketing message.

We make a wide variety of films including animated explainers, campaign video and social media video content.

public sector video production | Magneto Films | London

Related video production services

Trade & Professional

We offer marketing video production services for trade and professional associations.

Case Studes

Many of our films feature real people’s stories, creating case study video for businesses or charities.

Campaigns

Magneto Films makes a variety of promotional video content for awareness and advertising campaigns.

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Explainer video for Local Authority

Local authority explainer video production | Magneto Films | London

Animated explainer production for Stevenage Council

Using video to communicate with clients

This animated video explainer was commissioned to help members of the public navigate a new online portal for making an application for council housing services. As a local authority with tens of thousands of people using their website, Stevenage Council wanted to make sure that the process of logging an application was as easy to understand as possible. We suggested creating a classic how to video that demonstrated clearly the steps that were needed and showed people how to navigate through the site.

‘How to’ video

With a clear brief to help people understand what the website looks like and the correct way to enter their information, we decided that a very focused how to video that illustrated each step was the best approach. We worked with the client to produce a clear and informative voice over script that guides people through the process, and then we illustrated the site with a series of screen recordings, combined with animations and graphics. The result is a professional and highly useful video.

Video for Local Authorities

We’re very experienced at a working with Local Authorities and other public sector organisations, and we realise that for clients it’s often their first time producing video content. So we pay particular attention to explaining the process and working collaboratively with clients to ensure that they get exactly the video content they need. We’ve got a well defined production process, and we’re only too happy to discuss possible approaches and to incorporate feedback and changes into our finished videos.

We're so happy with this explainer video, it's going to be a vital tool for clients.

animated explainer video production | magneto films| london

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Local authority explainer video production | Magneto Films | London
Local authority explainer video production | Magneto Films | London

About Magneto Films

Animated explainer video production.

Magneto Films is a London video production company creating explainer videos and producing animations for a wide variety of public sector clients, as well as brands and businesses. Our current and recent clients include tech companies such as Hotjar and Hubspot, local authorities and public sector organisations including NHS England and the National Archives, and charities such as Anthony Nolan and Versus Arthritis.

We have been running for over 10 years and we make a full range of  films that help businesses and public sector organisations communicate effectively with their staff and clients. In addition to  animations and explainers, we also make internal comms video, and a variety of staff and employee video, training films and case study videos.

public sector video production | Magneto Films | London

Related video production services

Public Sector

We provide a wide of public sector video production services for oraganisations ranging from the NHS, to Local Authorities and Police Forces.

Animation

Magneto Films provides a wide range of animated videos, including social video, explainers and recruitment.

Local Authority

We work extensively with local authority clients to produce effective video to defined budgets and timescales.

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Internal corporate video production for public sector

internal comms video production | magneto films | London

Internal communications video
National Archives

Using video to communicate with staff

Internal comms is a perfect application for video and The National Archives put it to good use with this film commissioned to let staff know about new working practices to keep them safe during the pandemic. We regularly make corporate video for this public sector organisation and we have an excellent working relationship with their comms and marketing department. This enabled us to quickly get to grips with the concept and to create a highly informative and easy to understand video, that used visual story telling to show the changes to the working environment and to demonstrate the new procedures.

Staff video

The video was designed to be used online so that staff could watch it at their convenience, so it needed to be planned and filmed to be viewed on all sorts of devices, from mobile phones, to tablets and desktop computers. This meant that we made sure that even on the smallest screen the most important elements of the shots were large enough to be seen clearly, and we made use of large bold text graphics that conveyed the essential elements: this means that the film can be watched with the sound muted.

Working with Covid restrictions.

Working under strict Covid protocols, and liaising on site with the team’s heath & safety officers, we featured team members moving around the building and operating under the new regulations. We showed a number of key areas, from entering the building, using communal spaces, working in offices and maintaining a safe working distance from each other.

We were really impressed with how quickly you were able to produce it – and obviously how great it looked!

internal corporate video production | magneto films | London

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internal comms video production | magneto films | London

About Magneto Films

Internal Corporate Video Production

Magneto Films is a London video production company working with the NHS & Public Sector organisations. We also work extensively with  brands & businesses , as well as charities such as Anthony Nolan, Versus Arthritis and The Children’s Society.

We have been running for over 10 years and we make a full range of corporate films that help businesses and public sector organisations communicate effectively with their staff and clients. In addition to internal comms video we also make animations and explainer videos, and a variety of staff and employee video, training films and case study videos.

public sector video production | Magneto Films | London

Related video production services

Public Sector

We provide a wide of public sector video production services for oraganisations ranging from the NHS, to Local Authorities and Police Forces.

Internal comms

Magneto Films provides a wide range of  internal comms services, ranging from staff training, to recruitment and onboarding video, and motivational films.

Corporate Video

Corporate Video

Our corporate video production services include animations, case studies and explainer video, as well as internal comms video.

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Corporate communications video production for local authority

corporate comms video production

Corporate video for Havering Education Services

Comms video for local authority

Havering Council commissioned Magneto Films to create a corporate communications video to let their clients and visitors know that their facilities are open for business and are operating safely under Covid Conditions. They had a definite idea of what they wanted – a short, informative video that shows the facilities and safety measures in place, with text graphics giving more details of the changes they’ve made to offices, workspaces and catering facilities. And they also wanted an introduction from their Assistant Director of Education Services to help bring a personal approach a challenging situation.

Safe working

The video was designed to be used online so that potential clients and visitors can watch it at a time and place of their choosing, or so it can be simply emailed to people. We made sure that all the shots were large and clear enough to be seen on a mobile phone or tablet, and that we used bold text so that the message was clearly visible even on the smallest screens. The finished video features several members of staff demonstrating how they work safely under the new requirements or illustrating how new procedures have been implemented. The result is a friendly yet informative film that helped reassure clients and visitors, and has helped the local authority continue to provide much needed services.

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More corporate comms videos for Havering Council

Havering Council have gone on to commission Magneto Films to create 3 more internal comms videos to help keep their staff safe during the Covid pandemic.

corporate comms video production | Magneto films | London
corporate comms video production | Magneto films | London

About Magneto Films

Local Authority Comms Video

Magneto Films is a London video production company working with the Local Authorities and Public Sector organisations to create effective video content for corporate communications or for internal comms. Our current and recent clients include Stevenage Council, Havering Council, Wandsworth Council NHS England and The National Archives.

We have been running for over 10 years and we make a full range of corporate comms films that help businesses and public sector organisations communicate effectively with their staff and clients. In addition to internal comms video we also make animations and explainer videos, and a variety of staff and employee video, training films and case study videos.

public sector video production | Magneto Films | London

Related video production services

Public Sector

We provide a wide of public sector video production services for oraganisations ranging from the NHS, to Local Authorities and Police Forces.

Local Authorities

Magneto Films works extensively with Local Authorities to create effective and informative video productions.

Corporate Video

Our corporate video production services include animations, case studies and explainer video, as well as internal comms video.

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Portfolio

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Animated explainer for professional regulator

animated video production | magneto films | London

Animated explainer video
General Pharmaceutical Council

Animated explainer video production

The General Pharmaceutical Council commissioned Magneto to produce an animated explainer video that they can share with their members across the UK. The video has two purposes – to deliver the results of a wide ranging national survey into patient centered practice, and to remind members of their commitment to professional standards. They wanted an animated explainer because they felt it was the best way of delivering information along with facts and figures in a quick and memorable way. The client also presented us with an interesting challenge – they wanted to make use of some user generated video that featured several pharmacists giving their reactions to the survey.

Internal corporate video

Animated video is an efficient way to communicate with members of a professional organisation or membership body – it’s short and full of information, and it can be watched at the viewer’s convenience – making it ideal for internal communications. We worked with the client to produce a script that incorporated all the points they wished to make, along with the key stats that gave evidence of their findings. Then we produced a series of style frames that showed what the animation would look like, including the colour palette (which was matched to their brand colours) and the way in which characters would be rendered. We also came up with a solution to the challenge of incorporating live-action video – we created an animated iPad frame for the talking heads to sit in, bring the two media together in natural way.

Infographics

Once the script and the style frames were approved, we move on to animating the film, creating a series of animated info graphics, along with illustrations of typical pharmacy settings and geographic maps. After the review and amendment process was completed – along with alterations to the original script – we commissioned  a voice over artist and applied a final sound mix to the animation.

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animated video production | magneto films | London
animated video production | magneto films | London
animated video production | magneto films | London

About Magneto Films

Animation and explainer production

Magneto Films is a London video production company working with a wide variety of trade and professional bodies. We also work extensively with  brands & businesses , as well as charities such as Anthony Nolan, Versus Arthritis and The Children’s Society.

We have been running for over 10 years and we make a full range of corporate films that help businesses and public sector organisations communicate effectively with their staff and clients. In addition to internal comms video we also make animations and explainer videos, and a variety of staff and employee video, training films and case study videos.

public sector video production | Magneto Films | London

Related video production services

Animations

We provide a wide of public sector video production services for oraganisations ranging from the NHS, to Local Authorities and Police Forces.

Professional bodies

Magneto Films works with a wide range of trade associations and professional bodies to create effective video communications.

Corporate Video

Our corporate video production services include animations, case studies and explainer video, as well as internal comms video.

Internal comms

We work closely with clients to produce effective internal comms video for staff training, strategy and vision, and motivation.

See more of our work

Portfolio

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Internal comms video production for NHS Hospital

nhs staff video production | Magneto Films London

Internal comms video for the public sector

Frimley Health Foundation Trust commissioned us to make a video that would help their staff learn more about the changes and improvements that are planned for the next 5 years. They had a comprehensive list of messages and a lot of information that they wanted to communicate, including the results of a staff, patient and partner survey that took in the views of more than 3,000 people. The Trust wanted a warm and friendly video that not only reflected the diversity of staff and patients but also showcased existing facilities and illustrated the new hospitals that are planned for the region.

Strategic communication with staff

We worked with the team to produce a script that contained all their key messages and outlined them in a clear and friendly fashion. We suggested that rather than being presented by a single person, we should work with a variety of staff from across the Trust. So we prepared a script that allowed us to combine the voices of several people in each section, using dynamic editing to allow 2 or 3 people to deliver a sentence.  The finished video features nurses, doctors, local GPs and other staff and was shot across 5 different locations.

Graphics & visualisations

We used clear, bold graphics – based on the Trust’s brand identity – to create a well structured and easy to follow video. The video also includes renderings and visualisations of planned buildings and new facilities.

I cannot speak highly enough of Magneto - their professionalism instilled confidence in everyone they worked with, executives, clinical staff and patients alike.

internal comms video production

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nhs staff video production | Magneto Films | London

About Magneto Films

Internal Communications Video Production

Magneto Films is a London video production company working with the NHS & Public Sector organisations. We also work extensively with  brands & businesses , as well as charities such as Anthony Nolan, Versus Arthritis and The Children’s Society.

We have been running for over 10 years and we make a full range of corporate films that help businesses and public sector organisations communicate effectively with their staff and clients. In addition to internal comms video we also make animations and explainer videos, and a variety of staff and employee video, training films and case study videos.

public sector video production | Magneto Films | London

Related video production services

Public Sector

We provide a wide of public sector video production services for oraganisations ranging from the NHS, to Local Authorities and Police Forces.

NHS Video

Magneto Films offers professional video production for NHS Trusts and Hospitals.

Corporate Video

Our corporate video production services include animations, case studies and explainer video, as well as internal comms video.

Internal comms

We work closely with clients to produce effective internal comms video for staff training, strategy and vision, and motivation.

See more of our work

Portfolio

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Animated explainer video for public sector

animation studio | Magneto Films | London

Animation for the Public Sector

Explainer video for the British Transport Police

During the Covid pandemic it’s been essential for public sector organisations to keep their staff informed, to boost morale and create effective communications. The British Transport Police commissioned this animated explainer video to let their team know how they were performing and to show them the results of all their hard work.

Authentic Corporate Communications

This is a great use of corporate video, offering a clear and watchable way to let teams know the results and impact of their work. We helped the BTP team to identify and streamline their message, creating a crisp but friendly script.

Then our animators produced a series of style frame and storyboards, offering suggestions of style and colour, matching the content to the clients existing corporate brand guidelines. Once these were approved, we moved on to create the animation, making sure to keep the images and text in separate ‘layers’ so that as the statistics and results evolved during the process, we were able to keep them accurate and up to date.

The team was friendly, efficient and nailed the brief!

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animated explainer for public sector | magneto films | London
animated explainer for public sector | magneto films | London
animated explainer for public sector | magneto films | London

About Magneto Films

Magneto Films is a London corporate video production company working with businesses and brands , as well as public sector organisations such as the British Transport Police, The National Archives and the NHS. We also work extensively with charities such as Anthony Nolan, Versus Arthritis and The Children’s Society.

We have been running for over 10 years and we make a full range of corporate films that help businesses and public sector organisations communicate effectively with their staff and clients. In addition to animations and explainer videos, we also make staff and employee video, training films and case study videos.

public sector video production | Magneto Films | London

Related video production services

Public Sector

We provide a wide of public sector video production services for oraganisations ranging from the NHS, to Local Authorities and Police Forces.

Corporate

Magneto Films offers corporate video production services to businesses, charities and the public sector.

Animation

Our team of talented and creative artists provide excellent animated video and explainer films for clients from all sectors.

Internal comms

We work closely with clients to produce effective internal comms video for staff training, strategy and vision, and motivation.

See more of our work

Portfolio

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Interested in video?

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