1. Find a story: Microsoft Cloud
Data. It’s a bunch of bits and bytes in a box. So how do you make that into an interesting video? One way is to find the story of someone who’s using the technology to good effect and so much the better if it’s a gang of good looking young scientists battling to beat malaria.
This film from Microsoft shows how a bit of nifty casting goes a long way to making anonymous technology much more interesting. Although this film looks glossy and expensive, it would be relatively easy to achieve a similar film on a modest budget.
Key Technique: Casting. The film makers have gone to great lengths to find people doing interesting things and to keep the video short, they’ve paired well shot visuals with a clear, punchy script.