Public sector video production

The British Transport Police commissioned Magneto to create a social media marketing video to help them recruit new applicants for their Special Constables team. They particularly wanted to target younger women as they are currently under represented in this group. We helped them create an impactful video that features 3 special constables talking about the challenges, satisfaction and skills they’ve experienced or gained as part of their volunteer work. We combined an intimate round table discussion with frank and open interviews direct to camera.

Recruitment video

We frequently make public sector recruitment videos for a range of government organisations, and we make sure that we bring fresh ideas and creativity to each production. For this recruitment film we based our idea on the real lived experience of Special Constables, and made sure that we reflected the target audience in the video.

Video for social media marketing

This film was designed to be used as a social media marketing campaign, so we ensured that it was bold and strong, with an attention grabbing opening sequence, big close-ups of faces to attract viewers and easy to read graphics. We also supplied a range of cut lengths – 15 seconds, 30 seconds and 60 seconds – and in a variety of apect ratios including 1×1 and 9×16 to match various platforms.

Nutritional training video

Homestart is a network of trained volunteers who provide families with expert support and advice, and they asked Magneto to make them a series of charity training videos to help deliver nutritional information to their team via online learning.

This elearning project was supported by Waitrose and the John Lewis Partnership who provided not only an amazing chef and a nutritionist but also a location in one of their training kitchens. We worked with them to create a series of scripts that combined nutritional information and also inspiring recipes as well as easy to follow cook along videos.

Charity and retailer partnership

On the shoot the teams from the charity and the retailer worked seamlessly in front of the camera, with a nutritionist talking us through the essentials of a healthy diet, tips on eating less meat, and understanding labels and packaging information. We supported this with a range of graphics, stills and info-graphics. Also on hand was a trained chef, who demonstrated a range of key skills and showed how to cook a number of healthy but super tasty recipes.

London video production

The shoot took place over a couple of days at the Waitrose Cookery School in London, and we were able to make full use of an amazing training kitchen, hosted by a Becca – one of their chef-tutors – and other locations such as cafe areas and restaurant tables to ensure that the films looked good and offered visual variety.

Testimonial video production

Tech company Network Control Group commissioned Magneto to make a suite of 3 films featuring client testimonials from some of their biggest customers. They wanted a set of testimonial videos that not only explain the services they offer but also highlights the benefits and features that their clients have found most useful. We worked with them to establish the key selling points and the most effective elements of each client’s experience with NCG, and then worked hard to identify the unique story for each video.

Technology video

We’ve got a long track record in technology video production, having worked with clients such as Hotjar, Hubspot and Expedia, and we’re adept at making fresh and interesting client testimonial videos that subtly feature products and services, whilst allowing clients to tell their stories and communicate in an authentic and natural fashion.

Client endorsements

As with all our client testimonial and case study videos, we worked hard to put the client’s unique instights at the heart of each film, encouraging them to relate their experiences and to demonstrate how NCG’s technology has enabled them to grow their businesses and keep their customers happy.

Charity brand video production

Dementia UK, one of the country’s leading charities needed a hero video to launch their first ever brand campaign. The creative was based around the idea that anyone who has a family member or cares for someone with the disease lives with dementia too. We were asked to create an emotionally engaging brand video that told the stories of 3 people living with dementia and highlighted the help they’d received through Dementia UK.

One story, many voices

We came up with an approach that combines the experience of several people into a single video that tells the story of living with dementia, and demonstrates the postive steps people took to get help from Dementia UK. We spent time conducting pre-shoot interviews to capture peoples’ stories in their own words, carefully transcribing the calls and selecting individual clips from each person that would join seamlessly with everyone else’s story. On the shoot days, we used this script to ask people questions that would allow them to deliver these statements in their own words.

Hero Video

Given the high profile nature of this campaign, we went to great lengths to ensure that the visuals matched the impact of the script, and spent 3 days on location, all round the country shooting sequences and B-roll that would help tell the story.

Training video production

Magneto Films was commissioned by the NHS’s National Workforce Skills Development Unit to create a series of training videos for Health Education England and the world renowned Tavistock Clinic. They needed to train staff in best practice in recruiting staff for mental health providers. Working closely with the client, we researched and wrote 4 scripts that were based on the findings of a series of workshops and seminars that took place around the country. We incorporated not only expert opinion and the latest research but the experiences and knowledge of dozens of HR managers and recruiters.

Recruitment video

We also cast for presenters, and arranged a comprehensive shoot at a studio to create a suite of 4 videos that combine live action with graphics and text to produce informative and well paced video content that will enable NHS recruiters to meet the current staffing challenges.

Designed for YouTube and hosted channels

We chose a bold simple approach to enable the videos to be easiy viewed on a variety of devices from mobile phones to tablets and desktops. We carefully matched backgrounds and costumes to reflect brand colours and ensured that presenters reflected the NHS’s diverse workforce.

Charity video production

This leading blood cancer charity commissioned Magneto to produce a brand video to mark what would have been the 50th birthday of their namesake Anthony Nolan. The charity was founded by his mother Shirley Nolan, when she realised that Anthony’s best hope for surving his disease was what was then known as a bone marrow transplant. The charity wanted a film that would help explain their name and history but also look forward to the support and research that they offer, as well as telling the stories of some of the people they help.

Storytelling and case studies

We proposed a technique we call ‘many voices, one story’ that carefully combines gently scripted contributions with off the cuff remarks to create a single seamless narrative that offers multiple perspective on a single story. We do this by creating a script based on pre-shoot interviews, using people’s own words to weave the thoughts and feelings of 4 or 5 people into a single brand story. This film featured the stories of 2 cancer survivors, a donor, Anthony Nolan’s chief nurse, and their lead research scientist.

Founder’s aims and future plans

Together they tell the story of the charity’s foundation, show how the pioneering spirit of one mother has led to thousands of lives saved, and high lights the support they offer and brings to life their groundbreaking research.

Language training videos for online education

This prestigious educational publisher commissioned Magneto Films to produce a suite of more that 20 films to help students understand the assessment process for their English language traing course.

International distribution

We worked closely with the client to produce 27 training films that showed a variety of scenarios and sample answers that would clearly show the assessment and training criteria for the examination stage of an online language course. The films were shot on location at a language school, and featured real students paired with actors playing the part of examiners. Magneto liaised with our clients to ensure that key phrases and correct procedures were accurately portrayed.

Accurate and effective videos

Although technically demanding and precise in their outcomes, these films offer a friendly and effective way of delivering online education, showing correct use of language and modeling the sought after behaviour.

Producing training videos for the education sector

Award winning online learning specialists, Desq commissioned Magneto Films to create the video content for a major online training project for CEOs and Principals of Further Education colleges. It was our job to create a series of engaging, interview-based training videos for CEOs and Principals where senior leaders in FE would share their insights and practical tips on a range of topics, such as financial sustainability.

Continuing professional development

The training is a series of online continuing professional development modules around key management issues. It was co-designed with leaders in the FE sector who wanted practical advice on issues like financial sustainability. The videos are a combination of information and training delivered to camera by professional presenters, and illustrative scenes played out by actors. Together theses 2 elements offer instruction, illustration and key bullet points for reflection and understanding.

Effective outcomes

The result is a series of friendly, concise training videos for CEOs and other senior leaders in which information is delivered by peers. We’re currently working with DESQ to produce 3 more series of these films.