Category

Case Studies

Animated video production for a professional association

Animated video production for the Bar Council

Animated video production
The Bar Council

Animated explainer video for legal professionals

The Bar Council, the professional body for barristers, commissioned Magneto Films for an animated video production project to support its members. They wanted to let members of the legal profession know how they’d been supporting people during the pandemic. They were keen on a well paced and visually rich style that would communicate some key stats and outline the measures the Bar Council had taken to keep staff safe, offer advice and improve access to court premises.

The video also needed to give an insight into the funding requirements of the organisation and to let members know how their membership fees and donations were being used.

Keeping members up to date by using video

Commissioning and producing an animated explainer video often means working with a number of stakeholders on the client side, and a number of creatives on the agency side – in this case a writer, producer and an animator.

To manage the process we have a well defined production route and in this case we created a draft script – to explore ideas and tone of voice –  and a series of style frames – to show the animation would look and to showcase brand colours etc.

Once we had agreed a style and tone of voice, we wrote the voice over script, recorded a demo version and produced an initial animation. This was sent for approval and then when amended and agreed, we recorded the final voice over and delivered the finished explainer, complete with music and professsional voice over.

Explainer video for websites and social media

Animated explainer video is an excellent way for professional bodies and trade associations to communicate with members: it’s flexible and allows busy people to watch at a time that’s convenient to them; it can be emailed or sent as a link; and it’s ideal to showcase on social media or embed in websites.

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Animated video production for the Bar Council
animted explainer | London video agency | Magneto Films
animted explainer | London video agency | Magneto Films
animted explainer | London video agency | Magneto Films

About Magneto Films

Animation video production

Magneto Films has worked on a wide variety animated video production projects, creating compelling and watchable content that includes explainer video, marketing films and promo videos, and social media content.

Working with trade associations and professional bodies

As a London video production agency we frequently work with membership groups, benevolent societies and professonal associations. Our clients include The Bar Council, The General Pharmaceutical Council, CREST (cyber security) and Education Support.

public sector video production | Magneto Films | London

Related video production services

Animation

Magneto makes fresh and exciting animations for businesses, brands and the public sector

Explainer video

We make explainer videos for tech companies, financial services, brands and charities.

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Marketing video production for a premium food brand

marketing video | food brand | magneto films | london

Marketing video production
Organix baby and toddler food company

Video with influencer marketing for a baby food brand

Marketing agency, The Fourth Angel, commissioned us to make a series of films for their client, the premium baby food brand Organix. They wanted a lively set of videos that would help launch Organix new iniative, Good for Planet Good for Me, with a film that told the story of a day on an organic farm, an activity video for young children and an introduction video. We worked with them to plan and create concepts and scripts, and then to plan and execute a shoot that had to take place on a busy working farm.

JB Gill – Influencer & pop personality

Key to the video’s concept was the influencer marketing they’d secured for the project: JLS star, kids TV presenter, and farmer, JB Gill. We worked especially hard to make sure that a packed day of filming went off without a hitch, providing a super experienced videography crew, with a seasoned producer to keep things on track, and even bringing along an autocue system so that JB could concentrate on presenting rather than learning lines.

Promotional video for website and social media

In a busy day of filming we had to create enough content to produce 3 marketing videos for the client to use on their website, on social media, for schools and toddler groups and on their YouTube Channel. We delivered bespoke versions for the various platforms and offered up a variety of lengths and edits. We streamlined the approval process by making the edits available on a private viewing link, collating feedback from client, agency and talent, then delivering the amended films to them, all within a week.

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marketing video | food brand | magneto films | london
marketing video | food brand | magneto films | london
marketing video | food brand | magneto films | london
marketing video | food brand | magneto films | london

About Magneto Films

Marketing video production

Magneto Films works with businesses and brands to make effective marketing video to promote products and services that range from software to banking services, and from food brands to some of the UK’s leading charities.

Our current and recent films have featured Hubspot, Canon Europe, Skyscanner and The British Library.

 

We make a wide variety of marketing films including animated explainers, campaign video and social media video content.

public sector video production | Magneto Films | London

Related video production services

Marketing

Magneto makes fresh and exciting marketing video for brands and businesses.

Social Media

We make social video for clients, creating effective campaigns.

Brand

Magneto Films makes a variety of brand video for clients of all sizes

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Training videos for international business mentoring

Training video production | Magneto Films | London

Training video production
Cherie Blair Foundation for Women

Training video production for a mentoring programme

The Cherie Blair Foundation for Women needed a series of 7 training videos to help them deliver their business and entrepreneur mentoring programme. Their scheme matches female entrepreneurs and start-up businesss owners from around the world with experienced and established business people. With the COVID pandemic making face to face training difficult, and with participants spread across the globe, elearning was an ideal solution for them.

Online learning

The films are designed to help the mentors devolop the skills they’ll need to translate their business experience into useful and effective mentoring. Across the 7 training films the participants are told what to expect of the training, given information on the circumstances and challenges that may be faced by mentees in less developed economies, and given insight and practical tips on managing remote mentoring sessions.

The videos are a combination of information and training delivered to camera by professional presenters, and illustrative scenes played out by actors. Together theses 2 elements offer instruction, illustration and key bullet points for reflection and understanding.

Casting, scripting & locations

Magneto helped the client develop their scripts and edited them for clarity and to make them suitable for video presentation. We also ran an extensive casting call, providing the client with a diverse selection of presenters and actors, coordinating demo tapes and making all contractual negotiations. The scripts also required that we shoot in a TV studio and across a variety of domestic and business locations: we sourced all the locations for the client, keeping to a strict budget.

It’s been a pleasure working with you Magneto Films, thank you so much for your work and your creative suggestions. The videos have turned out better than we could ever have imagined!

Cherie Blair Foundation for Women

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Training video production | Magneto Films | London
Training videos for international business
Mentoring programme for women

About Magneto Films

Training video production

At Magneto Films we create training videos and content for e-learning platforms. We work with brands and businesses, the NHS and Public Sector, and with charities and NGOs

Our current and recent clients include The British Library, Somerset County Council, NHS England and Ipsos MORI.

We make a wide variety of marketing films including animated explainers, campaign video and social media video content.

public sector video production | Magneto Films | London

Related video production services

Charity

Magneto has been working closely with the charity sector for more than 10 years.

Social Media

We make social video for clients, creating effective campaigns.

Training

Magneto Films makes a variety of training video content for online learning and e-learning platforms.

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Marketing video production for telephone helpline

marketing video production | Magneto Films | London

Marketing video production
Versus Arthritis helpline

Promotional video for a charity helpline

Versus Arthritis needed a marketing video to help create awareness for their helpline, help potential users to understand what help is on offer and allow callers a peek into the Versus Arthritis offices where the calls are handled by a team of trained staff. The film needed to be light and friendly in tone yet convey some very specific messages and show some carefully designed scenes. We worked closely with the team at Versus Arthritis to select a number of helpline staff to feature in the film, and to make contact with a regular user of the service.

Social media

We spent time on the phone with each of the contributors, conducting pre-interview research and hearing how they’d explain things in their own words and gathering their insights about the service. We then worked these natural conversations into a script, matching real words against the messages that the charity needed to explain. This shooting script was shared with the client, their feedback incorporated and then became a guide for when the interviews took place. We also took care to plan some shorter clips and comments so that we could produce shorter social media versions of the film.

Creating a reassuring & informative video

We were keen to base the video around the office where the calls are answered and to show the people who are offering advice, creating a reassuring glimpse of the team in action.

The video looks really great, Magneto looked after our team so well, and we are so pleased with it!

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marketing video production | Magneto Films | London
marketing video production | Magneto Films | London
marketing video production | Magneto Films | London

About Magneto Films

Marketing video production

Magneto Films is a video marketing company working with brands and businesses to make effective promotional video campaigns. We work with brands and businesses, the NHS and Public Sector, and with charities and NGOs

Our current and recent clients include  NHS Innovation, The Housing Federation, Anthony Nolan and the British Linrary.

We make a wide variety of marketing films including animated explainers, campaign video and social media video content.

public sector video production | Magneto Films | London

Related video production services

Charity

Magneto has been working closely with the charity sector for more than 10 years.

Social Media

We make social video for clients, creating effective campaigns.

Marketing

Magneto Films makes a variety of marketing video content for awareness and advertising campaigns.

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Portfolio

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Internal comms video production

internal comms video | Magneto Films | london

Magneto Films

MAKE SOMETHING GOOD

Internal comms video production

Video is an essential element of any internal comms strategy as it provides a clear and effective way to communicate with staff.

Magneto has a team of producers and directors who are skilled at producing corporate comms in a smooth and effective way.

Our internal communications video services include staff training video, strategy and vision videos, motivational films and explainer videos.

Clients who’ve used our internal comms video production services include The National Archives, The British Transport Police, Stevenage Council and many NHS Trusts.

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“Magneto went above and beyond what was expected of them and we can’t thank them enough for all their hard work on the project.”

local council video production | Magneto Films | London

Internal comms video production

Magneto works closely with clients to design and deliver internal comms video that helps organisations communicate new strategies, an insight into corporate culture or for motivation and inspiration.

Our recent internal comms productions include a Covid safety video for The National Archives, a strategic vision film for NHS Frimley, an employee on-boarding video for Anthony Nolan, and an animation for the British Transport Police.

NHS comms video

Mid & South Essex NHS Trust

EXPLAINING STRATEGY & VISION ACROSS MULTIPLE SITES

Following the merger of several large hospital trusts into a single entity, this NHS trust commissioned this video to communicate a new vision, to reinforce their shared values and to introduce some of the new teams to each other.

Communicating with new staff

Anthony Nolan

ONBOARDING VIDEO FOR CHARITY STAFF

This leading blood cancer charity wanted a video that would welcome new staff and introduce them to the charity’s ethos and culture.

We worked with them to produce this very personal and beautifully realised video.

Working safely with Covid

The National Archives

STAFF SAFETY & WELLBEING

As the major repository of the UK’s public papers and historical document, the National Archives face a major challenge in bringing staff back safely into the workplace.

They commissioned us to make this internal comms video to update staff on safe working practices and to help them back to work safely.

Animated internal comms video

The British Transport Police

RESULTS AND IMPACT FOR STAFF

This film was commissioned to keep staff updated with the impact of their work, and to help ensure they stayed motived and enthused about the results they are acheiving.

This short but impactful animation delivers key findings in a watchable fashion.

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“We were delighted with the finished video and have received great feedback from our visitors and staff alike.”

internal corporate video production | magneto films | London

COMMUNICATIONS VIDEO

Public sector corporate comms

Using video is a cost effective way of reaching large numbers of staff and colleagues within public sector organisations, and we’ve made films for NHS Trusts, the Police Service, national organisations and local authorities.

NHS comms video

With many thousands of staff, all working on different shifts and in often extreme conditions, NHS communications can present a real challenge. Video helps by creating short targeted messages that can be watched when staff have time on any device that they have to hand.

Staff video

Engaging staff and colleagues can be a challenge but internal comms video allows the opportunity to create inspiring and effective comms that can be delivered in a friendly and colloquial fashion.

INTERNAL COMMS VIDEO IDEAS

Communicating strategy & vision

As organisations undergo changes of direction and strategy communicating a coprorate vision is essential to creating buy in and understanding, and video is an ideal way to do this.

Sharing results & impact

Sometimes letting people know that they’re doing a great job is an important task, and sharing your results or explaining the impact you’re having is vital. An animated explainer or infographic is a really effective way of doing this.

Safety training

Keeping staff safe during the pandemic has been a vital task for many organisations, and we’ve created several vidoes to help staff understand the steps being taken to keep them safe, or new procedures that must be followed to stay healthy.

About Magneto Films

Magneto Films is a video production company that works extensively with brands such as Canon Europe, Hubspot and Hotjar, as well as public sector organisations like the NHS and the Police Service. We also have a long track record of working closely with charities.

Staff video

We produce cost effective staff video to help with training, recruitment and comms.

Training video

We work with brands, businesses and charities to produce informative and effective training video.

London video production

Magneto Films is a London video production company offering services to clients all over the UK.

Testimonial video production for website

education video production | Magneto Films | London

Testimonial video production
Young Money website

Testimonial video for a financial education website

Young Money are a membership organisation, offering lesson plans for schools and teachers to improve financial education. They came to Magneto for a testimonial video to share their client’s success stories and to let people know about their services. We came up with a video that features the stories of teachers who’ve used their services, as well as helpful hints and explanation from staff members. We combined carefully scripted comments with the real life experience of the teachers, to produce a well paced film that’s full of character and style.

Social media video

This testimonial video was designed to be used as a part of a social media marketing campaign, so we designed it to be bright and colourful, with a variety of backdrops that were matched to the client’s brand colours, and we overlayed the images with bouncy graphics to add punch and visual interest. To really keep the characters front and center, we included some behind the scenes footage and some of the funny slips and mistakes that were made on the day. It all adds up to a case study video that’s not only got great visual appeal but speaks to its audience in a friendly and effective way.

Case studies & characters

Producing a testimonial video is a great way to let potential customers or users learn more about your service, and by featuring happy clientsyou can provide compelling reassurance that your product or service hits the mark.

Everyone says that the video is full of character and really explains what we do, thank you!

logo young money

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testimonial video production | Magneto Films | London
testimonial video production | Magneto Films | London
testimonial video production | Magneto Films | London
testimonial video production | Magneto Films | London
testimonial video production | Magneto Films | London

About Magneto Films

Testimonial video production

Magneto Films is a video marketing company working with brands and businesses to make effective promotional video campaigns. We work with brands and businesses, the NHS and Public Sector, and with charities and NGOs

Our current and recent clients include  NHS Innovation, The Housing Federation, Anthony Nolan and the British Linrary.

We make a wide variety of marketing films including animated explainers, campaign video and social media video content.

public sector video production | Magneto Films | London

Related video production services

Testimonials

Magneto makes testimonial videos and case studies for brands and businesses to showcase their projects.

Social Media

We make social video for clients, creating effective campaigns.

Marketing

Magneto Films makes a variety of marketing video content for awareness and advertising campaigns.

See more of our work

Portfolio

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Scriptwriting for video – working with an international charity

script writing for video | Magneto Films | London

Script writing for video
Consumers International

Copywriting for video

Script writing can be an essential part of a video production, and whilst we’re firm proponents of show don’t tell, sometimes creatively written copy is the secret to a video’s success. That was certainly the case when Consumer’s International came to us with a tricky proposition – how could we promote and explain the idea of digital trust to a highly educated audience at a G7 Government Conference. Not only were the viewer a demanding audience but the client needed to get buy in and messaging from several stakeholders within their own organisation.

Our approach was to get creative with the script writing: we spent considerable time with the client, learning about the concept, understanding what they do and focusing on what they wanted their high powered audience to take away from a short video.

Scripting for voice over

We came up with a voice over script that pointed out how trust was an essential element of everyday life yet was rarely mentioned, contrasting this with the huge trust we put in tech giants to look after our data or protect our privacy. The script went through several careful revisions, taking feedback and input from the client’s stakeholders, until we had a piece of copywriting that everyone was happy with.

Creating impact with video – words and images together

With the video script finished, we moved on to creating a series high impact visuals, drawing on striking images from a range of stock libraries. We combined a crisp, punchy edit with a strong sound mix, using music and sound effects to create an attention grabbing promotional video. To bring the script and visuals into even tighter alignment, we created some bold text graphics that pushed the message home.

The client was delighted with the finished product, and reported that it not only grabbed the audience’s attention but attracted positive feedback and comments afterwards.

A wonderful piece of work that really helped us change people's opinions. Magneto were professional and creative to work with.

Consumers International membership organisation

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script writing for video | Magneto Films | London
script writing for video | Magneto Films | London

About Magneto Films

Script writing for video

Our team of experience scriptwriters work closely with clients to capture their brand messages and turn them into watchable and highly engaging promotional and marketing films. Our script writing services include creating copy for marketing videos, scripting explainer video and training content, as well as writing scripts for charity campaigns.

Clients who’ve used our copywriting for video production include NHS England, Mind, Anthony Nolan, Hotjar and the National Archives.

business video client logos

Related video production services

Scriptwriting

We offer script writing and copywriting services for brands, businesses and charities.

Animation

We offer animation production to create explainer videos, social films and promo videos.

Campaigns

Magneto Films makes a variety of promotional video content for awareness and advertising campaigns.

See more of our work

Portfolio

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E-learning video production for cyber security training

Elearning video production | Magneto Films | London

E-learning video production
CREST & Met Police

Working with trade association

Crest is the UK cyber security’s professional association and they provide accreditation and training for the industry. We’ve previously worked with them to create a brand and marketing video that they’ve been using to successfully promote the organisation at trade fairs, on-line and in person. They came to us to create a series of 6 online training videos for police officers, to introduce them to the core concepts of cyber security: topics included firewalls, passwords, network security and types of cyber attack.

Professional training video

The videos form part of the CREST Approved Scheme – a certified level of information security training that’s aimed at businesses. We worked with the client to create a clear structured approach to the online learning programme, sketching out the content and subjects to be covered in each of the videos to ensure that a professional level of training was provided. We then helped them write a script for each video, detailing the content and the graphics needed. This allowed the client to ensure that all information was accurate and comprehensive, well before shooting began, offering them a chance to amend and add to the learning content.

Learning from experts

A key feature of the films is that learning is delivered by experts within the field, with each video featuring the contribution of a number of professionals: participants included senior officers from the Serious Crime Squad and regional police task forces, along with industry leaders from some of the largest cyber security companies in the UK. The project was an excellent collaboration between industry experts, a trade association and the public sector.

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Elearning video production | Magneto Films | London

About Magneto Films

Training video production

Magneto Films is a London video production company working with technology clients in software, app development, healthcare and bio-tech. Our current and recent clients include Hotjar, Johnson & Johnson, NHS Innovation and many charity and public sector clients.

We have been running for over 10 years and we make a full range of films that help businesses and public sector organisations communicate effectively with their staff and clients. In addition to training video production we also create explainer videos, and a variety of staff and employee video, training films and case study videos.

public sector video production | Magneto Films | London

Related video production services

Tech video

We work extensively with technology companies to produce explainer videos, marketing video and social media content.

eLearning

Magneto Films works closely with clients to create effective eLearning content.

Trade Associations

We work with a wide variety of professional organisations and trade associations.

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Portfolio

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Promotional video production for trade association

Promo video for trade association | Magneto Films | London

Promo video production
NewstrAid

Promoting a trade benevolent society

NewstrAid is the benevolent society for the newspaper sales and distribution industry, and the commissioned Magneto Films to produce a promotional and marketing video. They wanted a film that could be used in face to face meetings, at trade conventions and also online. The video has several objectives – to help members learn about the help on offer, to explain the work of the benevolent society to new people, and to be used as a fundraising video too. The video was also seen as an opportunity to re-fresh the image of a charitable institution that’s well over a hundred years old but working in an increasingly digital world.

Working with case studies

We suggested that the most impactful and flexible way to achieve all of these objectives was to focus on the real stories of some of the people they help and the volunteers who work so hard to raise funds and support others. We worked with the client to identify 3 case studies who fitted the bill and who were willing to share their stories. We created a carefully structured film that simply and clearly sets out the mission of the organisation, and then introduces the viewer to different aspects of the society’s work by telling an individual story.

Demonstrating impact with video

Each of the stories had considerable emotional impact – a young mother widowed by an accident at work, a father with a disable daughter, and a volunteer who works hard for the charity – and taken together they clearly show how the society supports and cares for its members.

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Promo video for trade association | Magneto Films | London
Promo video for trade association | Magneto Films | London

About Magneto Films

Promotional video production for trade associations

Magneto Films is a video marketing company working with brands and businesses to make effective promotional video campaigns. We frequently work with national trade bodies, membership organisations and professional associations.

Our current and recent clients include  Crest – the UK Cyber Security Industry, the General Pharmaceutical Council and the NHS.  We create promotional video and marketing video content to raise awareness of a whole industry or create a specific marketing message.

We make a wide variety of films including animated explainers, campaign video and social media video content.

public sector video production | Magneto Films | London

Related video production services

Trade & Professional

We offer marketing video production services for trade and professional associations.

Case Studes

Many of our films feature real people’s stories, creating case study video for businesses or charities.

Campaigns

Magneto Films makes a variety of promotional video content for awareness and advertising campaigns.

See more of our work

Portfolio

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Online safety campaign video

online campaign video production | magneto films | london

Online campaign video for Childnet

Video for social media campaign

We made this online campaign video for Childnet – a tech charity that provides help and advice for parents with the aim of making the internet a safer place for children.

They came commissioned Magneto Films to make a video that would help them raise the issue of online safety in a way that would provoke discussion. The video also had to be suitable for distribution across Europe and Scandinavia, which meant that the concept needed to be highly visual and not rely on interviews or text and graphics. We came up with a family drama that showed the pressures and worries faced by young people when they’re using social media or online services.

Casting & location finding

The script called for a couple of families and several locations that could be seen as Danish, British or German. So we worked with the client to produce a short list of potential actors and arranged for them to provide short ‘self videos’ of the script. We also ensured that the child actors were properly documented and that all necessary permissions were obtained from local authorities.  Drawing on our experience of London locations and our local knowledge, we were able to source locations that fitted the bill.

Foreign language versions

We produced this film in several European languages, delivering it with voice over and subtitles in English, Danish and Hungarian.

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online campaign video production | magneto films | london

About Magneto Films

Magneto Films is a London video production company working with charities and public sector organisations. We also work extensively with  brands & businesses to provide a full range of video production services.

We have been running for over 10 years and we make a full range of  films that help charities, businesses and public sector organisations communicate effectively with their audience. In addition to campaign videos we also make animations and explainer videos, and a variety of staff and employee video, training films and case study videos.

public sector video production | Magneto Films | London

Related video production services

Social Media

We provide a wide range of social media video production services, creating bespoke content for online campaigns.

Technology

Magneto Films works with technology companies such as Hotjar, F-Secure and Hubspot, to make tech video.

Campaign Video

Our campaign video productions include films for marketing, awareness and fundraising.

See more of our work

Portfolio

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