Jeremy Jeffs In Best Corporate Videos, Case Studies

Animated explainer for professional regulator

animated video production | magneto films | London

Animated explainer for General Pharmaceutical Council

Animated explainer video production

The General Pharmaceutical Council commissioned Magneto to produce an animated explainer video that they can share with their members across the UK. The video has two purposes – to deliver the results of a wide ranging national survey into patient centered practice, and to remind members of their commitment to professional standards. They wanted an animated explainer because they felt it was the best way of delivering information along with facts and figures in a quick and memorable way. The client also presented us with an interesting challenge – they wanted to make use of some user generated video that featured several pharmacists giving their reactions to the survey.

Internal corporate video

Animated video is an efficient way to communicate with members of a professional organisation or membership body – it’s short and full of information, and it can be watched at the viewer’s convenience – making it ideal for internal communications. We worked with the client to produce a script that incorporated all the points they wished to make, along with the key stats that gave evidence of their findings. Then we produced a series of style frames that showed what the animation would look like, including the colour palette (which was matched to their brand colours) and the way in which characters would be rendered. We also came up with a solution to the challenge of incorporating live-action video – we created an animated iPad frame for the talking heads to sit in, bring the two media together in natural way.

Infographics

Once the script and the style frames were approved, we move on to animating the film, creating a series of animated info graphics, along with illustrations of typical pharmacy settings and geographic maps. After the review and amendment process was completed – along with alterations to the original script – we commissioned a voice over artist and applied a final sound mix to the animation.

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About Magneto Films

Animation and explainer production

Magneto Films is a London video production company working with a wide variety of trade and professional bodies. We also work extensively with brands & businesses , as well as charities such as Anthony Nolan, Versus Arthritis and The Children’s Society.

We have been running for over 10 years and we make a full range of corporate films that help businesses and public sector organisations communicate effectively with their staff and clients. In addition to internal comms video we also make animations and explainer videos, and a variety of staff and employee video, training films and case study videos.

Animations

We provide a wide of public sector video production services for oraganisations ranging from the NHS, to Local Authorities and Police Forces.

Professional bodies

Magneto Films works with a wide range of trade associations and professional bodies to create effective video communications.

Corporate Video

Our corporate video production services include animations, case studies and explainer video, as well as internal comms video.

See more of our work

Portfolio

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Jeremy Jeffs In Best Charity Videos, Case Studies

Launch video for app – tech video production

App launch video production | Magneto Films | London

Technology video production for Versus Arthritis

Video for social media launch

Versus Arthritis commissioned Magneto Films to produce a launch video for their app that allows young people to record and manage their arthritis symptoms. The video was for use on their social media channels and also for release to newspapers and other media outlets. A secondary requirement was for it be useful for an audience of young people, to let them know about the app and to show it in use.

Co-designed app

The app was developed in conjunction with a number of young people, who’d also been involved in beta testing and trialing the app. We suggested that they’d be ideal advocates for the app and that the video should be centered around their experiences and views. We also felt that it was important to show how the technology fitted into their everyday lives and to demonstrate the benefits that they felt it delivered. Working alongside the comms team from Versus Arthritis, we recruited a number of the app’s users and brought them together in a family style setting, showing them using the app, interacting with each other and giving their feedback on the tech.

Technology video with a human focus

A key editorial decision was to focus on the beneficial impact of the technology and to highlight the easy way it fits into people’s lives. And as the app itself is very intuitive and easy to use, we were able to concentrate on people’s stories and outcomes rather than delving too deeply into the tech itself. The result is a well paced, informative film that’s full of empathy and insight.

”Thank you so much for this film, it's brilliant!