social media campaign video
Campaigning against violence
There’s been a shocking rise in the number of assaults and reports of abuse or intimidation of retail workers, with over 400 incidents a day and some workers reporting problems weekly. Magneto was asked by the Sussex Crime and Police Commissioner to produce a national campaign to highlight the issue.
We came up with an approach that focused on the people behind the uniform, using the voices of partners or relatives to make an emotive film that shows the impact that continued harassment has on workers lives.
Made for social
Commissioned to attract attention to the campaign, we made a hero film plus 3 social media films that were designed to be used in conjunction with a poster campaign and press coverage. On Twitter alone hero film achieve 15,000 views in the first 12 hours.
Storytelling for public sector
We suggested focusing on the stories of 3 retail workers, contrasting their personal lives and the impact that the constant threat of violence has upon their well being. The stories were made even more poignant by using their partners or children to tell their stories.
”Magneto Films were a fantastic team to work with & we are so happy with the video.
Social media versions
In addition to the hero video, we also planned and creative individual social media versions of the film to be used on Twitter, Facebook and Instagram.
About Magneto Films
Magneto Films is a London video production company working with clients from the public sector, as well as charities and brands.
We have been running for over 10 years and our current and recent clients include NHS England and NHS Improvement, the British Transport Police, the National Archives and Anthony Nolan.
We make imaginative and informative social media campaign and marketing videos to promote awareness, create engagement and drive publicity. Our films are carefully tailored to work on social media and consistently outperform our client’s expectations.
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