social media video for public sector

social media campaign video

Campaigning against violence

There’s been a shocking rise in the number of assaults and reports of abuse or intimidation of retail workers, with over 400 incidents a day and some workers reporting problems weekly. Magneto was asked by the Sussex Crime and Police Commissioner to produce a national campaign to highlight the issue.

We came up with an approach that focused on the people behind the uniform, using the voices of partners or relatives to make an emotive film that shows the impact that continued harassment has on workers lives.

Made for social

Commissioned to attract attention to the campaign, we made a hero film plus 3 social media films that were designed to be used in conjunction with a poster campaign and press coverage. On Twitter alone hero film achieve 15,000 views in the first 12 hours.

Storytelling for public sector

We suggested focusing on the stories of 3 retail workers, contrasting their personal lives and the impact that the constant threat of violence has upon their well being. The stories were made even more poignant by using their partners or children to tell their stories.

Magneto Films were a fantastic team to work with & we are so happy with the video.

social media video agency

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Social media versions

In addition to the hero video, we also planned and creative individual social media versions of the film to be used on Twitter, Facebook and Instagram.

social media campaign video production | magneto films | London
social media campaign video production | magneto films | London
social media campaign video production | magneto films | London

About Magneto Films

Magneto Films is a London video production company working with clients from the public sector, as well as charities and brands.

We have been running for over 10 years and our current and recent clients include NHS England and NHS Improvement, the British Transport Police, the National Archives and Anthony Nolan.

We make imaginative and informative social media campaign and marketing videos to promote awareness, create engagement and drive publicity. Our films are carefully tailored to work on social media and consistently outperform our client’s expectations.

public sector video production | Magneto Films | London

Related video production services

Social media

We make highly effective social media video, helping our clients maximise their reach and engagement.

Corporate video

We work extensively with businesses and public sector organisations and offer a full range of corporate video production services.


Magneto creates campaign video content for marketing and awareness.

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