Charity Animation for Citizens Advice

Animated volunteer recruitment films for a national charity

Animation for social media

Citizens Advice – a national charity that offers free help and support on legal matters – commissioned Magneto Films to produce 3 animated videos for social media to help them recruit 500 new volunteers across England and Wales for their advice line. They wanted the films to deliver multiple key messages that included the benefits of volunteering, the full training and support that’s given, the fact that volunteers can work from home and the satisfaction that comes from helping other people.

Designed for social, animated for impact.

We worked closely with the team at Citizens Advice to refine their key messages into a number of individual animations, each focusing on a key message. We settled on 3 videos, each of approx 15 seconds long each, designed to be used on Facebook, Twitter and Instagram.

Our animator then created a series of storyboards and key frames to show the client how the films would look: this was a great opportunity to incorporate brand colours and their house style, and we were able to incorporate elements of their existing imagery to ensure our films fitted the brand perfectly.

Once the style frames and storyboards had been approved we moved on to create the video animations, and we eventually provided each animation in landscape and square formats for various social media channels. The campaign was bi-lingual so we also provided Welsh language versions of the films too.

Achieving their targets

These animations had an ambitious target of attracting 500 new recruits within 2 months of their launch. We were delighted when Citizens Advice told us that they’d hit this target with 3 weeks of launching.

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About Magneto Films

Magneto Films is a London video production company working with clients in the charity sector, the NHS & Public Sector, as well as brands and businesses.

We have been running for over 10 years and our current and recent clients include charities such as Citizens Advice, Anthony Nolan and The Children’s Society, and national organisations like NHS England and the National Archives.

We make animations and social media video that help organisations recruit staff, market their services and create campaigns.

case study video production | Magneto Films | London

Related video production services


We offer a full animation agency service, including voice overs and music.

Staff video

We make employee video to help recruit staff or retain and train existing staff, plus wonderful motivational and HR video too!

Social Media

Social video production is a key service that we offer, helping clients maximise the return on their investment.

See more of our work


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