Charity brand video for Anthony Nolan

By April 19, 2022Case Studies

Charity Brand Video
Anthony Nolan

Charity video production

This leading blood cancer charity commissioned Magneto to produce a brand video to mark what would have been the 50th birthday of their namesake Anthony Nolan. The charity was founded by his mother Shirley Nolan, when she realised that Anthony’s best hope for surving his disease was what was then known as a bone marrow transplant. The charity wanted a film that would help explain their name and history but also look forward to the support and research that they offer, as well as telling the stories of some of the people they help.

Storytelling and case studies

We proposed a technique we call ‘many voices, one story’ that carefully combines gently scripted contributions with off the cuff remarks to create a single seamless narrative that offers multiple perspective on a single story. We do this by creating a script based on pre-shoot interviews, using people’s own words to weave the thoughts and feelings of 4 or 5 people into a single brand story. This film featured the stories of 2 cancer survivors, a donor, Anthony Nolan’s chief nurse, and their lead research scientist.

Founder’s aims and future plans

Together they tell the story of the charity’s foundation, show how the pioneering spirit of one mother has led to thousands of lives saved, and high lights the support they offer and brings to life their groundbreaking research.

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Charity Brand Video | Magneto Films | London
Charity Brand Video | Magneto Films | London
Charity Brand Video | Magneto Films | London

About Magneto Films

Charity video production

Magneto works extensively with charities and third sector organisations all over the UK. As well as Anthony Nolan, our current and recent clients include Dementia UK, The British Lung Foundation, Muscular Dystrophy UK, domestic violence specialists Hestia and many others.

We’re deeply committed to the sector, and both of our founding partners have worked for charities before careers in broadcast TV and then setting up Magneto initially as a charity focused video production company.

Our charity video production services include training videos, marketing and brand videos and fundraising and campaign videos.

charity video production

Related video production services

Case studies

Magneto Films specialises in making emotive and engaging charity case study video.

Brand video

We create highly visual brand films for business and charities

Charity Video

Magneto has more than 10 years experience offering charity video production.

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