It's time to plan for your Christmas films!
Yes, it’s that time of year again. With Christmas just around the corner now’s the time to start thinking about your content marketing strategy for the festive period. It might seem early, but it’s all in the preparation. You can even go so far as making your own digital advent calendar!
Video plays a big part in charity Christmas campaigns so this week we’ve gathered some seasonal films from Crisis at Christmas, Mind, NSPCC, The Children’s Society and Hospice UK to get you inspired.
Here are three things we think these films do well…
1) Using close-up shots pulls the focus to the person on screen and creates a strong emotional connection between them and the audience
2) Following real people is relatable, intriguing and offers a unique story every time
3) Don’t just tell us, show us! Capturing sequences as well as interviews creates interesting and dynamic content
Carols for The Children’s Society
Here’s one we made a few years ago, and what’s more festive than a naff christmas jumper and a plate of mince pies? We really got into the festive spirit with this film for The Children’s Society, promoting their campaign to get Britain singing and raise money.
Crisis at Christmas
Every year Crisis open their Christmas centres for homeless people across the UK. This film shows us the power of volunteering and the difference the charity makes to people’s lives in just a few days.
Christmas can be a vulnerable time for lots of people. Mind asked us to make a film encouraging people to use the helpline over the Christmas period. Putting a friendly face to the helpline voice, Ian talks about his own experiences with depression and why he works on the Mind Infoline.
For something a bit different.. We really liked how Hospice UK used animation in this Christmas film. Animation may seem daunting but this video shows how simple and effective it can be in getting your message across. If you’re on a lower budget, simplify it even more – this blog shows you how. All you need is a bit of creativity and you can make something fun and memorable.
Imogen Gower in an Assistant Producer at Magneto Films. She recently graduated from King’s College London with a degree in English Language & Linguistics. Imogen has joined the team at Magneto and is training in film production.