Magneto Films is an award-winning charity video production company with more than 15 years of experience making films for charities and not-for-profit organisations. Our background in broadcast documentary shapes the way we work: finding strong stories, working with real people and making films that feel authentic and engaging.
Our films help charities do good things
Our films help charities raise awareness, demonstrate impact, support fundraising and reach the people who matter to them. We work closely with in-house teams to understand what they need to achieve, then find the stories and approach that will help their message connect.
We make films for a wide range of charity communications, from case studies and lived-experience stories to information films, fundraising, training and recruitment content. We can work from an existing brief or help develop the idea, contributors and creative approach from the start.
We’ve made films for charities including Dementia UK, Anthony Nolan, Refugee Council, Motability Foundation, Alzheimer’s Research UK and NHS Charities Together. Our clients come back to us because we understand both the practical demands of charity communications and the care needed when asking people to share their experiences.
”Magneto had an excellent understanding of our brief from the outset, as well as real empathy with the topic.
Charity films that make a difference
A selection of films we’ve made to help charities explain their work, demonstrate their impact and reach the people who matter to them.
Anthony Nolan
Real stories showing the life-changing impact of stem cell donation. More
Education Support
Showing how a charity’s support can change an individual’s life.
Alzheimer’s Research UK
Research and campaign communication combining scientists, archive, user-generated material and new filming. More
Refugee Council
Using lived experience to build understanding of the refugee experience. More
National Lottery Community Fund
Turning a funding announcement into human stories that demonstrate impact and encourage engagement. More
Dementia UK
Sensitive documentary storytelling showing the value and impact of specialist support.
Have a charity film in mind?
Tell us what you’re trying to achieve and we can help you work out the right approach.
”Magneto were fantastic to work with. They listened carefully to what we wanted, tried different approaches and went out of their way to make sure everyone being filmed felt relaxed. We were really pleased with the final film and it performed brilliantly.
CHARITY FILMS
Working with real people
Much of our work is built around real people and lived experience. Our background in broadcast documentary helps us put contributors at ease and create honest, engaging films without over-directing the people taking part.
Sensitive and complex subjects
We’re experienced in filming people talking about difficult, personal and sometimes traumatic experiences. We take time to understand the subject, work carefully with contributors to make sure the filming process is appropriate for everyone involved.
Working with your team
We work closely with in-house communications teams from the initial idea through to delivery. We can develop stories and contributors with you, or work to an established brief and become an experienced extension of your team.
CHARITY VIDEO PRODUCTION
Showing your impact
Real stories can show what a charity achieves more powerfully than simply describing it. We make case study and testimonial films that give the people who use your services the space to tell their stories in their own words.
Fundraising films
We combine strong personal stories with a clear reason to give, creating fundraising films that connect the work of the charity with the difference a donation can make. Some of our films have helped raise more than £1 million.
Information & awareness films
We make films that help charities explain complex subjects, raise awareness and give people clear, useful information. From health information to wider campaigns, we find ways to make important messages engaging and easy to understand.
”The whole process from interviewing the case study, scripting and organising the shoot was seamless.
Want to know more?
Get in touchAre you thinking of making a video for your charity?
You might have a few questions, so here are the answers to some of the most common ones that we’re asked.
Why do charities produce videos?
Films can help charities explain what they do, show the difference their work makes and reach the people who need their services. They can support fundraising, awareness, recruitment and engagement across websites, social media, events and presentations.
They can also deliver measurable results. A volunteer recruitment film we produced for a food charity generated more than 2,000 applications within two weeks.
How do charities benefit from making video?
A well-made charity film can turn complex information into something people understand and remember, while real stories can make the impact of your work tangible.
For example, a fundraising film we made for a cancer charity helped raise more than £1 million in corporate sponsorship by showing who the charity helped, why its work mattered and what the funding would make possible.
What's the process for making a charity video?
We usually work in three stages:
1. Plan We start with what you need the film to achieve, who it needs to reach and where it will be used. We then develop the approach, stories and contributors with your team.
2. Produce We organise the filming, research and brief contributors, develop scripts or interview questions where needed, and run the shoot. Our documentary experience helps us create relaxed filming situations where people can speak naturally in their own words.
3. Post-produce We edit the story, add music, graphics and captions where required, and manage feedback with your team. We then deliver the finished film and any shorter or alternative versions you need.
How much does it cost to produce a charity video?
Every project is different, but these typical budgets give an idea of what different kinds of charity film can cost. We provide a detailed quotation at the outset, and once the scope and cost are agreed there are no hidden production charges.
Charity case study film: around £3,000–£5,000
A straightforward case study filmed in one day with one or two contributors. Costs increase if the project involves several locations, additional filming days or more complex production.
Producing several films as part of the same project can reduce the cost per film.
Information or training films: around £4,000–£7,500
These often involve more scripting and development, expert or contributor interviews, graphics or different versions. Costs vary according to the amount of preparation, filming and editing required.
Charity brand film: around £7,500–£15,000+
Larger films involving more development, several contributors or locations and multiple filming days. More ambitious productions, animation or extensive additional versions can increase the budget.