One charity. One Issue. Two very different health video campaigns.
Here’s how Australian mental health charity Man UP used contrasting styles of emotional health video to really push home why they exist.
Boys Cry: Man Up Australia
Film 1) Man Up
An emotional health video
I’m a sucker for a simple, brave idea that’s brilliantly executed and this film, from Australian health charity Man Up, is just that.
Get some men in a room, ask them to cry on camera. That’s it. No interviews, no extra shots or cutaways. No graphics. But when paired with a clear yet insistent voice-over, this clever idea creates an intensely emotional film that helps this film cut straight to the heart of the issue.
It takes great understanding of your brand and complete clarity of your message to pull off something this simple.
Film 2 ) Real Boys Cry
A storytelling video
This second film from the same charity takes a more traditional approach to film making and uses well known techniques of cut away shots, interviews and sequences.
It tells the story of Tom Harkin who runs masculinity workshops in schools around Australia. It’s a nicely put together film that quickly and clearly makes its message clear but for me doesn’t have the same impact as the first film.
And as a cheeky extra here’s their behind the scenes video of how they made their campaign film…
Jeremy Jeffs is a documentary film maker with 15 years experience of directing films for BBC, Channel 4, National Geographic and PBS. He’s recently finished work on a history of China, with broadcaster Michael Wood and his recent feature documentary, Bette Bourne, was shown at the London Film Festival, Sheffield International Documentary Festival and the V&A. More about Jeremy
Magneto Films is an award winning production company that specialises in working with the charity sector, not-for-profits and the public sector. We specialise in telling real stories, working with casestudies and real people to make films that move people to action. More about Magneto Films