Explainer video for Local Authority

Animated explainer production for Stevenage Council

Using video to communicate with clients

This animated video explainer was commissioned to help members of the public navigate a new online portal for making an application for council housing services. As a local authority with tens of thousands of people using their website, Stevenage Council wanted to make sure that the process of logging an application was as easy to understand as possible. We suggested creating a classic how to video that demonstrated clearly the steps that were needed and showed people how to navigate through the site.

‘How to’ video

With a clear brief to help people understand what the website looks like and the correct way to enter their information, we decided that a very focused how to video that illustrated each step was the best approach. We worked with the client to produce a clear and informative voice over script that guides people through the process, and then we illustrated the site with a series of screen recordings, combined with animations and graphics. The result is a professional and highly useful video.

Video for Local Authorities

We’re very experienced at a working with Local Authorities and other public sector organisations, and we realise that for clients it’s often their first time producing video content. So we pay particular attention to explaining the process and working collaboratively with clients to ensure that they get exactly the video content they need. We’ve got a well defined production process, and we’re only too happy to discuss possible approaches and to incorporate feedback and changes into our finished videos.

We're so happy with this explainer video, it's going to be a vital tool for clients.

animated explainer video production | magneto films| london

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Local authority explainer video production | Magneto Films | London
Local authority explainer video production | Magneto Films | London

About Magneto Films

Animated explainer video production.

Magneto Films is a London video production company creating explainer videos and producing animations for a wide variety of public sector clients, as well as brands and businesses. Our current and recent clients include tech companies such as Hotjar and Hubspot, local authorities and public sector organisations including NHS England and the National Archives, and charities such as Anthony Nolan and Versus Arthritis.

We have been running for over 10 years and we make a full range of  films that help businesses and public sector organisations communicate effectively with their staff and clients. In addition to  animations and explainers, we also make internal comms video, and a variety of staff and employee video, training films and case study videos.

public sector video production | Magneto Films | London

Related video production services

Public Sector

We provide a wide of public sector video production services for oraganisations ranging from the NHS, to Local Authorities and Police Forces.


Magneto Films provides a wide range of animated videos, including social video, explainers and recruitment.

Local Authority

We work extensively with local authority clients to produce effective video to defined budgets and timescales.

See more of our work


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