Explainer video production

Explainer videos are the perfect way
to tell customers and clients more about your products and services.

Creating a connection with explainer videos

Explainer videos are an effective way to create a connection with your audience. They’re designed to explain specific features of a product or service and they also allow you to subtly promote your company or to showcase what you do.

If you’re looking for an explainer video production company in the UK, you’re in the right place. This is one of our most popular services, and we’ve made films for the likes of software company Hotjar, e-learning specialists Young Money, and Stevenage Council.

Explainer videos – or how to videos – are the secret weapon of a well planned video marketing strategy. Research reported by Hubspot shows that 96% of people have watched an explainer video to learn more about a product or service.

Magneto Films is London based video production agency, working with brands, small businesses, the public sector and charities.

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case study video production | Magneto Films | London
Explainer video for the British Council


How to apply to British Universities

The British Council promotes the UK’s cultural and educational sector abroad. They wanted an explainer video that would show overseas students how to apply to British Universities. Their aim was to not only make the process simper to understand but to increase the number of successfully completed applications.

We suggested an approach that combined live action and animation.

The live action section used students from abroad as presenters. They shared their knowledge of completing the process and gave clear instructions. And the animated sections showed the relevant section of the online form, along with a easy to use checklist of the steps and information that applicants woud need.

We provided versions in several different languages.

Magneto were highly organised and easy to work with and made exactly the video we needed.

British Council government body for culture and education

Explainer videos are the best way to

Explain a new product

We’re buying more things online than ever before and whilst it’s convenient, it means buyers lack the hands on experience of trying a product. So an explainer video is an ideal way to show it in action and let people really get to know it

Demonstrate a feature

How to videos are amongst the most popular types of content because YouTube is often the first place people look they want to learn how something works. So an explainer video is a great way to show customers how your product works.

Show benefits

When your video is explaining how something works or helping customers solve a problem, you’re actually demonstrating the benefits of your product. You’re showing how easy it is to use, how effective it is and helping them gain a deeper understanding.

Attract customers & retain clients

How to videos allow new customers to understand your product in more detail or to get to know you. And they allow existing customers to get the help and support they need, bringing them back to your website and maintaining a connection.

Using explainer videos to create a deeper connection with your audience.

how to use an online course

Young Money

Young money are an on-line education platform, offering a paid service to schools and teachers.

They’re using this explainer video to show how to sign up to their financial education service and how to access the resources available.

explaining a service

Guys & St Thomas' Hospital

Guys and St Thomas Hospital is a large London NHS Trust.

They commissioned us to make a series of explainer films to help newly diagnosed patients understand more about renal failure and how to use their services.

how to apply online

Stevenage Council

This local authority is re-launching their online service for housing.

They’re using this how to video to show tenants the quickest way to use the service, what questions they must answer and the information they’ll need to hand.

animated explainer for software


Hotjar is a software company that helps organisations analyse how effective their websites are.

They wanted an explainer video to show how particular features of their product worked and to demonstrate how easy it is to use.

The team at Magneto films showed great skill, professionalism and made what was a complicated task look easy.

explainer video | Magneto Films | London

Want to know more?

If you’re interested in making an explainer video

then get in touch to see how we can help you.

Get in touch

Types of explainer video

Magneto Films works with organisations as varied as the NHS, charities and companies to produce explainer films, so we know that each client needs something unique and may need a different type of film.

So here’s our guide to the different types of explainer video so you can find the right one for you.

Animated video explainer

This can range from a simple text and numbers based animation right up to a more complicated fully animated explainer video. We often like to use a combination of live action footage with graphics and text.

Product explainer video

These videos are designed to offer more detail about a product – anything from bicycle pump to a piece of software – and usually drill down into specific functions and features.

They not only offer a how to guide for existing customers but they also offer more insight to prospective purchasers.

exlpainer video agency | Magmeto Films | London
explainer video production | Magneto Films | London

Whiteboard explainer video

These are simple 2D animations that usually show the hand of an artist drawing and writing on a blank sheet.

The most simple ones can be made with online tools but more complicated ones are live action.

App explainer video

Help customers discover hidden features, show them how to sign up or just how to get started.

Either way app explainer videos are super useful, and we usually make them with a combination of live action and graphics.

Service explainer

Let people know what to expect from their first appointment or how a visit to your organisation will be run.

Great for putting people’s minds at rest or making things run more smoothly.

Explainer video production from Magneto Films

Magneto Films is a video production agency working with businesses, the public sector and charities.

We make how to videos that help clients, staff, patients and customers learn more about everything from software to medical treatments.

We have more than 10 years experience in explainer video production.

Contact Us

Related services

All you need to know about explainer video production.

As a leading video production agency, we’re used to helping clients through the process of making explainer or how to films.

If you’re thinking of making some explainer videos, you’ve probably got a few questions. So here are some helpful answers.

Why do organisations make explainer videos?

The best reason that people make explainer videos is that it helps their audience – and that’s part of giving great customer service. It could be a film to explain a piece of software, to show how to use a tool, or how to carry out a simple procedure.

What are the benefits of making an explainer video?

96% of people have watched an explainer video so they are a great way to attract visitors to your website or YouTube channel. They also allow you to showcase your product or service in way that viewers find helpful and memorable: 63% of people say they’ve bought something after watching the how to video.

How much do explainer videos cost?

Because they tend to be short and contain clear concise information, explainers tend to be amongst the cheaper types of video to produce. Our budgets start at around £1500 and run up to around £4500 for a full on animated video explainer.

How long should an explainer be?

Because people are actively looking for an explainer video they don’t have to be as short and snappy as a brand video that got to grab your attention as you’re scrolling Instagram. So they can be between 90 seconds and 4 or 5 minutes. If you’ve got lots to explain, then think about breaking it down into 2 or more films.

Want to know more?

If you’re interested in making an explainer video

then drop us a line to see how we can help you.

Get in touch

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