Hospice fundraising video
Raising money for Helen & Douglas House
Based in Oxford this children’s hospice provides vital services for the families of young people with long term conditions. The team at Helen & Douglas House were keen to show that the hospice isn’t just about end of life care, and that it was a place of unexpected happiness and much needed support.
They’d already carried out extensive audience research and identified not only many good reasons that people donate to their cause but also several barriers that were actually preventing people from making a donation. The challenge for the fundraising video was to tackle these issues head on and create a powerful reason to donate.
Copywriting and scripting
Helen & Douglas House wanted a fresh approach to a hospice fundraising film and were keen to avoid talking heads and B-roll. In this situation good copywriting skills are essential.
We worked with them to identify several key messages they wanted to convey, and then brought our copywriting skills to bear creating an evocative script that brought the atmosphere of the hospice to life. We coupled this with a carefully planned set of visuals, all arranged around the timetable of the hospice and its staff and residents.
Filming at a hospice
The Magneto team has considerable experience of filming in hospices and care homes and we were able to bring a lot of knowledge and understanding to this project. We planned a visit the hospice in advance of the shoot, meeting staff and some of the residents. This helped us plan our visuals and make sure they’d match with the script, and also allowed us to discuss issues around consent and confidentiality: essential elements for a video shot with young people and in a medical situation.
The shoot days went off without a hitch and we were able to deliver the film the hospice needed.
”The Magneto team were kind and professional at all times and the video has performed brilliantly for us.
About Magneto Films
Magneto Films is a London video production company working with charities, the public sector and the NHS, and we count several hospices amongst our regular clients. Our films have helped raise £100,000’s for hospices all round the country and we’re always pleased to discuss new approaches and fresh ideas for fundraising films.
We have been running for over 10 years and we make a full range of films that help charities, hospices and care homes, and public sector organisations communicate effectively with their staff and clients. In addition to animations and explainer videos, we also make staff and employee video, training films and case study videos.
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