how to make video work for you – 3 expert tips

HOW TO MAKE VIDEO WORK FOR YOU

You’d expect a company that makes films and videos to be evangelical about the wonderful ways that video can help brands and charities. Our years of making prime time broadcast documentaries have taught us how to make films that grab an audience’s attention. And our experience making films for charities and brands has shown us that there’s nothing like video for clearly and engagingly getting information across.

But don’t take our word for it: here are some expert tips on how to make video work for you and why  films are so important to some of our clients.

1. VIDEO MUST BE PART OF A CHARITY’S TOOL KIT –  YOU’LL DIE WITHOUT IT

KARIN WETHERUP – Creative Director, Burnett Works

charity video production

Charities need film, they need content and  until recently the way they’ve done that is that they’ve gone out and got written case histories, and I’m often presented with a A4 sheet: here’s your case study!  It’s time to move more to film, and to go out and get content for a 1001 different needs and you put the film in the treasure chest that the charity has and you can pick at them, just like you’d pick at photos before.

 

 

 

2. TV BRINGS VITAL NEW AUDIENCES

ANNA HUFTON – National Events Programme Manager, Macmillan Cancer Support

how to make a charity video

A DRTV ad brought  in a brand new audience for Macmillan, so although people who knew Macmillan and were warm to Macmillan responded to the TV advert we also got a brand new audience which was really exciting to us and they were just brought in through a TV advert.

 

 

 

 

3. VIDEO IS AN HONEST ACCESSIBLE WAY FOR CHARITIES TO TELL A STORY

VICKY BROWNING – Director, Charity Comms

charity video production

One of the roles that charities have is getting information out to people. They need to tell people about their cause or the services that they offer. And using video to do that is a very effective and neat way of doing that, you don’t necessarily want to read reams and reams of text about a service, you just want to see something simple and clear and video can really help charities to get that sort of information out in a very accessible and user friendly way.

 

 

 

MAGNETO’S 3 TOP TIPS TO GET MORE OUT OF FILM AND VIDEO

Find good stories

Build strong relationships with your chariy’s service providers or frontline staff – they can connect you with brilliant people, who will tell your charities story.

Think digital story telling

Using video to tell stories and take people on a journey will encourage them to engage with your organisation on line for longer and to share your content.

Authentic voice

Let video show the human face of your organisation – authentic voices can communicate your messages and your charity’s impact swiftly and effectively.

If you’re thinking of making a video and you’d like some free expert advice, call Gaby, our senior producer, on 020 7274 2986 or email her