HOW TO MAKE VIDEO WORK FOR YOU
You’d expect a company that makes films and videos to be evangelical about the wonderful ways that video can help brands and charities. Our years of making prime time broadcast documentaries have taught us how to make films that grab an audience’s attention. And our experience making films for charities and brands has shown us that there’s nothing like video for clearly and engagingly getting information across.
But don’t take our word for it: here are some expert tips on how to make video work for you and why films are so important to some of our clients.
1. VIDEO MUST BE PART OF A CHARITY’S TOOL KIT – YOU’LL DIE WITHOUT IT
KARIN WETHERUP – Creative Director, Burnett Works
Charities need film, they need content and until recently the way they’ve done that is that they’ve gone out and got written case histories, and I’m often presented with a A4 sheet: here’s your case study! It’s time to move more to film, and to go out and get content for a 1001 different needs and you put the film in the treasure chest that the charity has and you can pick at them, just like you’d pick at photos before.
2. TV BRINGS VITAL NEW AUDIENCES
ANNA HUFTON – National Events Programme Manager, Macmillan Cancer Support
A DRTV ad brought in a brand new audience for Macmillan, so although people who knew Macmillan and were warm to Macmillan responded to the TV advert we also got a brand new audience which was really exciting to us and they were just brought in through a TV advert.
3. VIDEO IS AN HONEST ACCESSIBLE WAY FOR CHARITIES TO TELL A STORY
VICKY BROWNING – Director, Charity Comms
One of the roles that charities have is getting information out to people. They need to tell people about their cause or the services that they offer. And using video to do that is a very effective and neat way of doing that, you don’t necessarily want to read reams and reams of text about a service, you just want to see something simple and clear and video can really help charities to get that sort of information out in a very accessible and user friendly way.