Internal comms video for the public sector
Frimley Health Foundation Trust commissioned us to make a video that would help their staff learn more about the changes and improvements that are planned for the next 5 years. They had a comprehensive list of messages and a lot of information that they wanted to communicate, including the results of a staff, patient and partner survey that took in the views of more than 3,000 people. The Trust wanted a warm and friendly video that not only reflected the diversity of staff and patients but also showcased existing facilities and illustrated the new hospitals that are planned for the region.
Strategic communication with staff
We worked with the team to produce a script that contained all their key messages and outlined them in a clear and friendly fashion. We suggested that rather than being presented by a single person, we should work with a variety of staff from across the Trust. So we prepared a script that allowed us to combine the voices of several people in each section, using dynamic editing to allow 2 or 3 people to deliver a sentence. The finished video features nurses, doctors, local GPs and other staff and was shot across 5 different locations.
Graphics & visualisations
We used clear, bold graphics – based on the Trust’s brand identity – to create a well structured and easy to follow video. The video also includes renderings and visualisations of planned buildings and new facilities.
”I cannot speak highly enough of Magneto - their professionalism instilled confidence in everyone they worked with, executives, clinical staff and patients alike.
About Magneto Films
Internal Communications Video Production
Magneto Films is a London video production company working with the NHS & Public Sector organisations. We also work extensively with brands & businesses , as well as charities such as Anthony Nolan, Versus Arthritis and The Children’s Society.
We have been running for over 10 years and we make a full range of corporate films that help businesses and public sector organisations communicate effectively with their staff and clients. In addition to internal comms video we also make animations and explainer videos, and a variety of staff and employee video, training films and case study videos.
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