Using video to communicate with staff

Internal comms is a perfect application for video and The National Archives put it to good use with this film commissioned to let staff know about new working practices to keep them safe during the pandemic. We regularly make corporate video for this public sector organisation and we have an excellent working relationship with their comms and marketing department. This enabled us to quickly get to grips with the concept and to create a highly informative and easy to understand video, that used visual story telling to show the changes to the working environment and to demonstrate the new procedures.

Staff video

The video was designed to be used online so that staff could watch it at their convenience, so it needed to be planned and filmed to be viewed on all sorts of devices, from mobile phones, to tablets and desktop computers. This meant that we made sure that even on the smallest screen the most important elements of the shots were large enough to be seen clearly, and we made use of large bold text graphics that conveyed the essential elements: this means that the film can be watched with the sound muted.

Working with Covid restrictions.

Working under strict Covid protocols, and liaising on site with the team’s heath & safety officers, we featured team members moving around the building and operating under the new regulations. We showed a number of key areas, from entering the building, using communal spaces, working in offices and maintaining a safe working distance from each other.