Project Launch Video
National Lottery Community Fund
Launching a funding announcement through real stories
The National Lottery Community Fund commissioned Magneto Films to produce a launch film announcing future funding plans for grassroots organisations.
The film needed to communicate the announcement clearly while showing what that funding means in practice. We developed the story around families attending a healthy eating and cookery project run by the Aston Villa Foundation in Birmingham and supported by The National Lottery Community Fund.
Their experiences gave the announcement a human context, connecting the Fund’s plans with the community organisations and people its funding supports.
Preparing contributors and locations
The project had a tight turnaround, so we visited the Aston Villa Foundation in advance to see the filming location and meet the families and staff who would appear in the film.
That gave us a chance to understand the stories before filming, prepare contributors and work out how we would shoot in a location with challenging light and sound. It also meant the filming day could concentrate on capturing the activity and conversations we needed rather than working everything out on arrival.
Two films for different audiences
We planned two versions from the same production. A short, punchier film concentrated on the funding announcement for social media, while a longer version gave more space to the families, the project and the wider story behind the announcement.
That allowed the same filming to serve two different communications needs without simply cutting a shorter version of the longer film.
A happy client!
“Gaby and the team showed exceptional expertise in developing our films. They were flexible in working with some challenging light and sound conditions, to successfully capture really powerful footage and turn it into two great films with pace and visual engagement.
I’d add that our timeframes were very tight for this particular project, yet that failed to detract from the quality of the work Magneto produced. They demonstrated an understanding of what we were trying to achieve with our announcement and translated this into excellent storytelling.
Our feedback on the draft films was minimal and that’s testament to the time and thought that went into them. I’d highly recommend Magneto if you want an agency that’s proactive and bold with their approach.”
Neil Cahill, Strategic Communications Manager, TNL Community Fund
”I’d highly recommend Magneto if you want an agency that’s proactive and bold with their approach.
About Magneto Films
Campaign launch video production
Magneto Films produces campaign and launch films for charities, public-sector organisations and healthcare organisations across the UK.
These projects often have to do several things at once: communicate an announcement clearly, show why it matters and give the people affected by the work a genuine part in telling the story. We work with commissioners to shape that into a practical production, identify the right contributors and locations, and plan filming around the time and circumstances available.
Our work includes campaign launches, brand films, case studies, recruitment and public-information films.
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