Marketing video production for telephone helpline

Marketing video production
Versus Arthritis helpline

Promotional video for a charity helpline

Versus Arthritis needed a marketing video to help create awareness for their helpline, help potential users to understand what help is on offer and allow callers a peek into the Versus Arthritis offices where the calls are handled by a team of trained staff. The film needed to be light and friendly in tone yet convey some very specific messages and show some carefully designed scenes. We worked closely with the team at Versus Arthritis to select a number of helpline staff to feature in the film, and to make contact with a regular user of the service.

Social media

We spent time on the phone with each of the contributors, conducting pre-interview research and hearing how they’d explain things in their own words and gathering their insights about the service. We then worked these natural conversations into a script, matching real words against the messages that the charity needed to explain. This shooting script was shared with the client, their feedback incorporated and then became a guide for when the interviews took place. We also took care to plan some shorter clips and comments so that we could produce shorter social media versions of the film.

Creating a reassuring & informative video

We were keen to base the video around the office where the calls are answered and to show the people who are offering advice, creating a reassuring glimpse of the team in action.

The video looks really great, Magneto looked after our team so well, and we are so pleased with it!

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marketing video production | Magneto Films | London
marketing video production | Magneto Films | London
marketing video production | Magneto Films | London

About Magneto Films

Marketing video production

Magneto Films is a video marketing company working with brands and businesses to make effective promotional video campaigns. We work with brands and businesses, the NHS and Public Sector, and with charities and NGOs

Our current and recent clients include  NHS Innovation, The Housing Federation, Anthony Nolan and the British Linrary.

We make a wide variety of marketing films including animated explainers, campaign video and social media video content.

public sector video production | Magneto Films | London

Related video production services


Magneto has been working closely with the charity sector for more than 10 years.

Social Media

We make social video for clients, creating effective campaigns.


Magneto Films makes a variety of marketing video content for awareness and advertising campaigns.

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