Magneto Films produces video for NHS organisations, including patient information, training, recruitment, internal communications and films explaining services and organisational change.
NHS VIDEO PRODUCTION
Magneto Films
Working with the NHS
NHS projects can involve complex information, multiple stakeholders, busy clinical environments and contributors discussing difficult or sensitive experiences. We bring more than 15 years of NHS production experience to managing those challenges and turning complex briefs into clear, engaging films.
We have worked with NHS organisations across England, including NHS England, Guy’s and St Thomas’, Imperial College Healthcare, Cambridgeshire and Peterborough NHS Foundation Trust, Mid and South Essex, Humber, East of England Ambulance Service and The Newcastle upon Tyne Hospitals.
Our wider healthcare experience includes work for Alzheimer’s Research UK, Dementia UK and Asthma + Lung UK. We make films for patients and families, clinical teams, staff and the public, combining strong storytelling with the care, accuracy and judgement that healthcare communications require.
Recruitment for Mid & South Essex NHS Trust
Mid and South Essex NHS Foundation Trust commissioned us to produce a recruitment film to attract critical care staff.
Filmed across multiple hospital sites, the film features staff working in a wide range of roles and gives potential recruits a genuine insight into the people, working environments and day-to-day experience of critical care.
Rather than relying on actors or a heavily scripted recruitment message, we worked with members of the teams themselves, combining their experiences with observational footage of the departments in which they work. The result is a recruitment film built around real people and a credible picture of what it is like to work for the Trust.
”Magneto Films delivered a recruitment video that makes us proud, made us smile and is a great medium for us to show our new and potential staff.
Selected NHS & Healthcare Video Productions
Our work includes patient information, training, recruitment, service explanation, internal communications and campaign films for NHS and healthcare organisations. You can see our latest NHS video productions here.
Patient information video
Guy's & St Thomas' Hospitals
This series of films gives patients newly diagnosed with kidney failure a guide to the renal services unit at Guy’s and St Thomas’ Hospital. Featuring help and advice from clinical staff and patients, the films allow viewers to understand how their care may progress and what to expect at the unit.
NHS training video
Imperial College Healthcare Trust
A training film designed to help staff reduce the risk of falls among people with learning disabilities in hospital. The film uses clear, practical guidance to support staff in providing safer, more appropriate care.
Service explanation & case study
South London and the Maudsley
A film introducing the Assertive Alcohol Outreach Team and explaining how the service works. Case studies show the difference the team makes to people experiencing alcohol dependence.
Internal communications video
Frimley Health NHS Trust
A film helping staff understand Frimley Health’s plans for the next five years. We brought together staff, patients and partners with interviews, graphics and visualisations to communicate a complex strategy in a clear and engaging way.
Health training videos
Asthma + Lung UK
A series of exercise training films for people with breathing difficulties. We worked closely with physiotherapists and medical professionals to develop clear, accessible and clinically accurate guidance, from warm-ups through to detailed exercises.
Research campaign video
Alzheimer’s Research UK
Alzheimer’s Research UK commissioned us to launch a new research fund supported by the Gates Foundation. Combining scientists at the UK Dementia Research Institute with archive and user-generated content, the film introduced the fund and its ambition to a specialist research audience.
”Every shot of the film was considered thoughtfully and emotively, and the content of our film successfully conveyed our strategy,
NHS VIDEO
Working with the NHS
NHS filming often means working around busy clinical services and people with very different levels of experience in front of a camera. Our experienced crews work sensitively with patients and staff, helping people feel comfortable and capturing natural, engaging contributions with minimal disruption.
Films for NHS Trusts
We work with NHS Trusts across the UK, collaborating with communications teams, clinical services, patient experience teams and other departments to produce films for staff, patients and the public.
National NHS programmes
We have also produced films for national NHS organisations and major programmes, including NHS England and the former NHS Improvement and Health Education England.
NHS Charities
We work with NHS charities across the country, producing films to support fundraising, campaigns and communications. Our clients include individual hospital charities as well as NHS Charities Together, the national membership organisation for NHS charities.
NHS VIDEO SERVICES
Patient Information Films
When people receive a diagnosis or treatment, clear, reassuring information can help. We make patient information films that combine accurate clinical information with accessible communication, helping patients and families understand conditions, treatments, services and what to expect.
Internal Comms & Organisational Change
NHS organisations regularly need to communicate change, strategy and new ways of working across large and varied teams. We make internal communications films that explain complex changes clearly while giving staff and leaders a credible voice.
NHS Recruitment & Onboarding Video
Recruiting and retaining staff remains a major challenge for NHS organisations. We make recruitment films that show the people, roles, workplaces and culture behind a vacancy or campaign, as well as onboarding content that helps new staff understand an organisation and its values.
Campaign videos
Video can help NHS organisations introduce new services, explain changes and support public health or behaviour-change campaigns.
Our national work has included films about personal health budgets and patient choice, combining clear information with real experiences and expert contributions.
Health beyond the NHS
Much of our work is with charities specialising in health, medical research and patient support. Clients include Alzheimer’s Research UK, Dementia UK, Anthony Nolan, Asthma + Lung UK and Lupus UK.
Our work includes patient and supporter stories, campaigns, training, fundraising and films explaining medical research and complex health issues.
NHS charities
We work with NHS charities across the country, producing films to support fundraising, campaigns and communications. Our clients include individual hospital charities such as Imperial Health Charity and Frimley Health Charity, as well as NHS Charities Together, the national membership organisation for NHS charities.
More NHS video services
Copywriting and scripting
We offer our clients a full copywriting service, helping them to produce expert scripts that communicate clearly and effectively. We’re adept at creating content that matches brand messages and existing tone of voice.
Photography services
In addition to videography for the NHS we also provide a stills photography service, either shooting alongside our video crews or separately. We shoot corporate head shots, staff portraits and documentary style images.
Case studies
Featuring the real stories of patients, clinical staff or service users helps create a personal connection with your audience. Our case study films use strategic storytelling to deliver key messages in an authentic and watchable style.
Medical training video
We make films that are used by medical staff and general practitioners as part of their continuing professional development. We liaise with clients to make accurate and informative training films.
NHS Conference video
Magneto produces conference videos for NHS clients for use as a record of the day, to capture keynote addresses or to create an archive of content that’s accessible long after the event is over.
Infographics & Animations
Using clear and concise animation or detail rich infographics is an effective strategy for NHS video. We create highly visual and beautifully animated videos and we offer scriptwriting and storyboarding services too.
Are you thinking of commissioning a video for the NHS?
Commissioning video in an NHS setting can raise practical questions around patient consent, privacy, clinical environments, accessibility and working around busy services. With more than 15 years of NHS production experience, we can help teams plan these issues from the outset.
Here are some of the questions we are most often asked about NHS video production.
What sorts of NHS organisations make video?
NHS video is commissioned by NHS Trusts, hospitals, clinical services, communications and patient experience teams, NHS charities and national NHS organisations. We have worked across the NHS, from individual clinical teams and services to major Foundation Trusts and NHS England.
What do NHS organisations use video for?
NHS organisations use video for patient information, staff recruitment and onboarding, training, internal communications, service promotion, campaigns and case studies. The right format depends on the audience, the subject and where the film will be used.
How much does it cost to get a video made for the NHS?
NHS video production typically costs £3,500–£5,000 for training or patient information films, £4,500–£7,500 for recruitment films and £5,000–£12,000 for campaign videos. Costs vary depending on the number of filming days, locations, contributors and the complexity of the production.
We offer NHS organisations the same preferential rates as our charity clients.
What type of films do you make for the NHS?
We make patient information films, case studies, recruitment and onboarding videos, training films, internal communications, campaign content and films explaining services or organisational change. We also produce photography alongside video where a project needs a wider library of communications assets.
More from Magneto Films
Explore our recent NHS video productions, healthcare and medical video production, case study videos and training films.
Based in Lincolnshire, we work with NHS and healthcare organisations across England, with particularly easy access to projects across the East of England.