Online campaign video for Childnet
Video for social media campaign
We made this online campaign video for Childnet – a tech charity that provides help and advice for parents with the aim of making the internet a safer place for children.
They came commissioned Magneto Films to make a video that would help them raise the issue of online safety in a way that would provoke discussion. The video also had to be suitable for distribution across Europe and Scandinavia, which meant that the concept needed to be highly visual and not rely on interviews or text and graphics. We came up with a family drama that showed the pressures and worries faced by young people when they’re using social media or online services.
Casting & location finding
The script called for a couple of families and several locations that could be seen as Danish, British or German. So we worked with the client to produce a short list of potential actors and arranged for them to provide short ‘self videos’ of the script. We also ensured that the child actors were properly documented and that all necessary permissions were obtained from local authorities. Drawing on our experience of London locations and our local knowledge, we were able to source locations that fitted the bill.
Foreign language versions
We produced this film in several European languages, delivering it with voice over and subtitles in English, Danish and Hungarian.
About Magneto Films
Magneto Films is a London video production company working with charities and public sector organisations. We also work extensively with brands & businesses to provide a full range of video production services.
We have been running for over 10 years and we make a full range of films that help charities, businesses and public sector organisations communicate effectively with their audience. In addition to campaign videos we also make animations and explainer videos, and a variety of staff and employee video, training films and case study videos.
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