Colin and Joyce’s stories – case study video for the British Lung Foundation

Classic case study video made for the British Lung Foundation. They commissioned us to make a two films that would give information and support to newly diagnosed sufferers of the incurable lung condition, Idiopathic Pulmonary Fibrosis. They wanted films that would put a human face on a chronic but little known disease, bring understanding of the condition and point to the guidance offered by the BLF.

Colin tells a touching and engaging story of his diagnosis and how he’s learnt to live with the condition. His wit, warmth and humanity shine through.

Joyce tells her story of how she went from a fit, working mother and wife to a wheelchair bound patient dependent on oxygen 24 hours a day. In a moving interview she reveals how a lung transplant has changed her life for the better and gives an insight into the help the British Lung Foundation gave her.

Colin’s and Joyce’s films were made to coincide with IPF Week in October 2014 and were supported with a stand-alone micro site.


“Magneto completed four films for the British Lung Foundation to support our campaigning on idiopathic pulmonary fibrosis (IPF). The quality of their production was outstanding and they approached the films in a collaborative and practical manner.”
-Michael Laffan, British Lung Foundation.

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