Making a promo video for online learning

Nexford is an online university based in the US and the UK, enrolling students worldwide. They commissioned Magneto Films to make a promo that would appeal to students in SE Asia and Africa.

Nexford had a clear idea of the messages that the film had to promote and some key visual features that had to be demonstrated. We rose to the challenge, creating a crisp punchy script, casting actors and finding locations that would allow us to create the film they needed.

Creating a marketing video – from storyboards to casting actors

Being an online college, Nexford’s team are spread around the world and we collaborated with people in the US, Asia and the UK. This meant that communication and planning was key to ensure that not only was the client happy about the film we were making for them but also to help them visualise the finished video. In addition to writing a carefully worded script that contained all their brand messages, we also created a detailed story board that showed exactly what each shot would look like, and how we’d keep the story moving along.

We also had to cast actors who would represent the diversity of the university’s students. Being based in London we were able to draw on a large pool of acting talent to draw up a shortlist performers and submitting casting tapes to our client. We were then able to cast the perfect actors for the shoot. aLocation finding and logistics

Nexford is a virtual university and also runs as a virtual company, so there was no campus or HQ for us to film at. So we worked with the client to find a central London location and then arrange weekend access for filming.