Promo video for online learning
Making a promo video for online learning
Nexford is an online university based in the US and the UK, enrolling students worldwide. They commissioned Magneto Films to make a promo that would appeal to students in SE Asia and Africa.
Nexford had a clear idea of the messages that the film had to promote and some key visual features that had to be demonstrated. We rose to the challenge, creating a crisp punchy script, casting actors and finding locations that would allow us to create the film they needed.
Creating a marketing video – from storyboards to casting actors
Being an online college, Nexford’s team are spread around the world and we collaborated with people in the US, Asia and the UK. This meant that communication and planning was key to ensure that not only was the client happy about the film we were making for them but also to help them visualise the finished video. In addition to writing a carefully worded script that contained all their brand messages, we also created a detailed story board that showed exactly what each shot would look like, and how we’d keep the story moving along.
We also had to cast actors who would represent the diversity of the university’s students. Being based in London we were able to draw on a large pool of acting talent to draw up a shortlist performers and submitting casting tapes to our client. We were then able to cast the perfect actors for the shoot. aLocation finding and logistics
Nexford is a virtual university and also runs as a virtual company, so there was no campus or HQ for us to film at. So we worked with the client to find a central London location and then arrange weekend access for filming.
About Magneto Films
We use video to do good things
Magneto Films has always put social purpose at the heart of what we do. We were set up by two hugely experienced TV producers who both had also had charity backgrounds, and right from the start we concentrated on using video to help charities and brands do good things.
Making promo videos for elearning
We frequently make content for online learning providers, and we’re highly experienced in bring course content to life, creating online training or creating promotional and marketing films. Current and recentl clients include Cambridge University Press, Waitrose, NHS England and The Cherie Blair Foundation.
London video production
From our base in South London we have access to all the opportunities that London has to offer, from a wide roster of actors and voice over talent, to skilled specialist creatives and amazing locations.