Promotional video production for trade association

Promo video production

Promoting a trade benevolent society

NewstrAid is the benevolent society for the newspaper sales and distribution industry, and the commissioned Magneto Films to produce a promotional and marketing video. They wanted a film that could be used in face to face meetings, at trade conventions and also online. The video has several objectives – to help members learn about the help on offer, to explain the work of the benevolent society to new people, and to be used as a fundraising video too. The video was also seen as an opportunity to re-fresh the image of a charitable institution that’s well over a hundred years old but working in an increasingly digital world.

Working with case studies

We suggested that the most impactful and flexible way to achieve all of these objectives was to focus on the real stories of some of the people they help and the volunteers who work so hard to raise funds and support others. We worked with the client to identify 3 case studies who fitted the bill and who were willing to share their stories. We created a carefully structured film that simply and clearly sets out the mission of the organisation, and then introduces the viewer to different aspects of the society’s work by telling an individual story.

Demonstrating impact with video

Each of the stories had considerable emotional impact – a young mother widowed by an accident at work, a father with a disable daughter, and a volunteer who works hard for the charity – and taken together they clearly show how the society supports and cares for its members.

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Promo video for trade association | Magneto Films | London
Promo video for trade association | Magneto Films | London

About Magneto Films

Promotional video production for trade associations

Magneto Films is a video marketing company working with brands and businesses to make effective promotional video campaigns. We frequently work with national trade bodies, membership organisations and professional associations.

Our current and recent clients include  Crest – the UK Cyber Security Industry, the General Pharmaceutical Council and the NHS.  We create promotional video and marketing video content to raise awareness of a whole industry or create a specific marketing message.

We make a wide variety of films including animated explainers, campaign video and social media video content.

public sector video production | Magneto Films | London

Related video production services

Trade & Professional

We offer marketing video production services for trade and professional associations.

Case Studes

Many of our films feature real people’s stories, creating case study video for businesses or charities.


Magneto Films makes a variety of promotional video content for awareness and advertising campaigns.

See more of our work


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