Promoting a trade benevolent society

NewstrAid is the benevolent society for the newspaper sales and distribution industry, and the commissioned Magneto Films to produce a promotional and marketing video. They wanted a film that could be used in face to face meetings, at trade conventions and also online. The video has several objectives – to help members learn about the help on offer, to explain the work of the benevolent society to new people, and to be used as a fundraising video too. The video was also seen as an opportunity to re-fresh the image of a charitable institution that’s well over a hundred years old but working in an increasingly digital world.

Working with case studies

We suggested that the most impactful and flexible way to achieve all of these objectives was to focus on the real stories of some of the people they help and the volunteers who work so hard to raise funds and support others. We worked with the client to identify 3 case studies who fitted the bill and who were willing to share their stories. We created a carefully structured film that simply and clearly sets out the mission of the organisation, and then introduces the viewer to different aspects of the society’s work by telling an individual story.

Demonstrating impact with video

Each of the stories had considerable emotional impact – a young mother widowed by an accident at work, a father with a disable daughter, and a volunteer who works hard for the charity – and taken together they clearly show how the society supports and cares for its members.