South London & Maudsely NHS

By March 7, 2020Case Studies

Strategy & staff motivation film for NHS mental health trust

NHS Logo

"Every shot of this film was considered thoughtfully and emotively"

Reminding staff about the good they do

This NHS trust were looking for a strategy video that would inspire staff at levels and remind them of all the good things that they achieve. The film was part of  a suite of films that was commission from Magneto, all aimed to introduce the Trust’s vision for the next 5 years.

Using real stories and case studies

We suggested that staff should have as much input as possible, so we launched a series of storytelling workshops to gather people’s stories and to understand what they’d find most useful and inspiring in a video. We then took a selection of stories and made case study videos that showed the warm and professional relationships that staff have with patients.


The films were launched with a cinema screening and then went on to be the centerpiece of a number of events that promoted the new strategy. The films have also been used online and for social media.

Magneto have since been commissioned to make other projects with this trust.

patient and therapist smile at each other
healthcare video agency | Magneto Films | London
closeup smiling young woman

Get in touch

If you’d like to make a healthcare film, a case study video or just have a chat about how you can use video for your organisation, then drop us a line or give us a ring on 020 7274 2986.

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