Strategy & staff motivation film for NHS mental health trust
"Every shot of this film was considered thoughtfully and emotively"
Reminding staff about the good they do
This NHS trust were looking for a strategy video that would inspire staff at levels and remind them of all the good things that they achieve. The film was part of a suite of films that was commission from Magneto, all aimed to introduce the Trust’s vision for the next 5 years.
Using real stories and case studies
We suggested that staff should have as much input as possible, so we launched a series of storytelling workshops to gather people’s stories and to understand what they’d find most useful and inspiring in a video. We then took a selection of stories and made case study videos that showed the warm and professional relationships that staff have with patients.
The films were launched with a cinema screening and then went on to be the centerpiece of a number of events that promoted the new strategy. The films have also been used online and for social media.
Magneto have since been commissioned to make other projects with this trust.