Magneto Films
MAKE SOMETHING GOOD
Recruitment Video Production
Recruitment films give potential applicants a chance to see the people, workplaces and day-to-day reality behind a role. We build ours around real staff and their experience of the job, rather than scripted recruitment messages.
We produce recruitment films for NHS organisations, charities, the public sector and other employers across the UK. Our clients include NHS England, East of England Ambulance Service, Anthony Nolan, British Transport Police and Citizens Advice.
We know that the best people to explain a job are the people actually doing it. Most of the staff we film aren’t used to being on camera, so we help them relax and talk naturally about their work, while making sure we cover the things potential applicants need to know.
Different recruitment problems need different approaches. We’ve filmed live emergency calls with ambulance dispatchers, conversations between police colleagues, staff stories for charities and healthcare organisations, and animation for roles where that was the better solution.
Want to know more?
Get in touchUsing video to recruit and retain staff
Before deciding what to film, we look at who the organisation is trying to recruit and what will make the role attractive to them. That might be the work itself, the people and culture, training and career progression, flexibility, or the chance to make a difference. We can then decide what potential applicants actually need to see and hear.
Who appears in the film matters. Existing staff can give potential applicants a much more specific picture of the work. We work with the organisation to identify people with different roles and experiences, talk to contributors beforehand, and plan interviews around what each person can genuinely bring to the film. This gives us natural, unscripted interviews that still cover what the organisation needs to communicate.
Where we film can tell as much of the story as the interview. Showing people at work lets potential applicants explore the workplace, see how colleagues interact and understand what the job actually involves. It gives them something concrete to judge the role by, rather than simply being told about it.
Planning matters too. Recruitment filming often has to fit around shifts, busy workplaces and people who can’t simply step away from their jobs. We plan filming around the organisation, making the best use of the time people can give us without disrupting the work we’re there to show.
Magneto Films were a pleasure to work with: helpful, knowledgeable and accommodating, and produced really great films that fully fulfilled our brief.
Recruitment Video Examples
Public Sector Recruitment Film — IPSA
The Independent Parliamentary Standards Authority (IPSA) commissioned us to create recruitment films showing potential applicants what it is like to work at the organisation. We filmed staff from across the organisation, using their own experiences to introduce the different roles, workplace and opportunities available.
NHS Recruitment Film — Special Care Dentistry
NHS England commissioned a recruitment film encouraging dentists to consider Special Care training. We worked with clinicians to develop the approach, combining a round-table conversation with individual interviews to explain the speciality, the training involved and why people choose it. more
Careers Films — British Psychological Society
The British Psychological Society commissioned a series of films showing the breadth of psychology careers through the experiences of its members. We turned a complex brief covering different specialisms and audiences into individual stories about what psychologists actually do. more
Ambulance Service Recruitment Film — EEAST
East of England Ambulance Service commissioned us to create recruitment films showing the range of roles behind its emergency service. We filmed staff at work, including ambulance control teams handling live calls, to give potential applicants a realistic picture of the jobs and working environment. more
Police Recruitment Film — British Transport Police
British Transport Police wanted to recruit more Special Constables, particularly younger women. We based the film around three serving Special Constables, combining an informal conversation with individual interviews to explore their experiences of the role. more
Charity Recruitment Film — Anthony Nolan
Anthony Nolan commissioned us to create a recruitment film introducing potential applicants to the organisation and the people who work there. We filmed staff across the charity, using their experiences to show the range of roles and what it is like to be part of the organisation.
Animation & UGC Recruitment Film — Citizens Advice
Citizens Advice commissioned a volunteer recruitment film combining user-generated content with animation. Volunteers supplied their own footage, which we brought together with animation to create a coherent film from material recorded in different places and circumstances.
Volunteer Recruitment Film — FareShare
FareShare commissioned a film for its volunteer recruitment campaign. We spent a day with the London team, filming volunteers at work distributing surplus food to charities and showing potential volunteers what taking part actually involves.
Care Home Recruitment Film — RMBI
RMBI commissioned us to create a recruitment film about working in residential care. We filmed staff in the care-home environment, using their experiences and day-to-day work to show potential applicants the roles and relationships involved.
Looking for a recruitment video?
Get in touch“We were delighted with the finished video and have received great feedback from our visitors and staff alike.”
About Magneto Films
Magneto Films produces recruitment films for NHS organisations, charities, professional bodies and the public sector across the UK.
Our documentary background is particularly useful when films depend on real staff rather than actors or scripts. We work with commissioners to shape the brief, find the right contributors and locations, and plan filming around busy workplaces and people who may have little or no experience on camera.
We’ve produced recruitment and careers films for NHS England, East of England Ambulance Service, the British Psychological Society, British Transport Police, Anthony Nolan, Citizens Advice and the Independent Parliamentary Standards Authority.