Training video production

Magneto Films was commissioned by the NHS’s National Workforce Skills Development Unit to create a series of training videos for Health Education England and the world renowned Tavistock Clinic. They needed to train staff in best practice in recruiting staff for mental health providers. Working closely with the client, we researched and wrote 4 scripts that were based on the findings of a series of workshops and seminars that took place around the country. We incorporated not only expert opinion and the latest research but the experiences and knowledge of dozens of HR managers and recruiters.

Recruitment video

We also cast for presenters, and arranged a comprehensive shoot at a studio to create a suite of 4 videos that combine live action with graphics and text to produce informative and well paced video content that will enable NHS recruiters to meet the current staffing challenges.

Designed for YouTube and hosted channels

We chose a bold simple approach to enable the videos to be easiy viewed on a variety of devices from mobile phones to tablets and desktops. We carefully matched backgrounds and costumes to reflect brand colours and ensured that presenters reflected the NHS’s diverse workforce.