Just because a you’re making a video for a good cause doesn’t mean that it has to be plain and simple. With a bit of planning and creative effort you can easily make a stylish charity film that showcases your cause in a visual and emotive way. Great work from Coor Down, Prostate Cancer UK and Save the Children.
1. HOW DO YOU SEE ME: Coor Down
Olvia Wilde stars in this head turning film from the Italian Down Syndrome charity Coor Down.
I’ve reviewed films from this charity before – they made the inventive and touching Special Proposal for last year’s Down Syndrome Day. This year they’ve made another winner. It plays on the idea that we all see ourselves differently to the way others do and the star of the film is not the Hollywood actress, it’s 19 year old AnnaRose from New Jersey who narrates her story. In the film we see Olivia going about her day as AnnaRose sees herself – getting ready, going for a run, with family – and only at the end do we meet Anna herself, who asks “How do you see me?” Simple, clever and stylish.
Made by Saatchi New York and directed by Reed Morano,
2. EVERY LAST CHILD: Save the Children.
No voice over. No call intrusive call to action. Just simple, powerful images that together push home an overwhelming message.
Building on their tremendously successful “Most shocking second a day video” this film takes short clips of journeys into war zones to build a dazzling and immersive experience of the efforts the charity makes to reach vulnerable children. The real skill of this film is the sound editing – making sure that the change in background is sudden enough to catch your attention but never disruptive or badly timed. A real commitment to the technique results in a revealing film that’s as far from a traditional charity DRTV as you can get. Made by Adam&Eve DBB and directed by Simon Rattigan.
3. TIME TO GROW UP: Prostate Cancer UK
Laugh out loud funny and very stylishly shot this film takes its direction from family sit-coms.
This video from Prostate Cancer UK takes the ‘birds and bees’ chat and turns it on its head: a switched on a very direct teenage son traps his dad into a father and son chat on the sofa. The laughs come from the son’s toe curling euphemisms for his dad’s ‘junk’ and what can go wrong with the ‘little soldier’. It gets even funnier when Dad’s friend Dave arrives. Funny and informative and cleverly avoids a lecture about a tricky subject.
Made by BBH and directed by James Rouse.