Making the most of online trends
We’ve recently noticed a rising number of How To videos in our YouTube subscription feed. Charities jumping on the trends/viral video bandwagon isn’t just beneficial for social media, it also helps your organisation be more visible in the long run.
And with YouTube now the second most popular search engine after Google, increasing your visibility is key. That’s where SEO comes in.
What is SEO, and why does it matter?!
Search Engine Optimisation (SEO) is all about carefully and deliberately designing your content so that it ranks highly on the search engine results pages. In the long run it benefits, well, everything. The more visible you are on Google or YouTube the more people will find your content. The more they share your content, the more people you reach, the more support you get and so on.
One way to increase SEO is through video descriptions and titles.
Getting the title right
Alongside thumbnails, the title of a video is crucial in attracting viewers and increasing discoverability.
Save The Children’s Most shocking second a day video was originally titled ‘If London Were Syria’, but by following on from the ‘second a day’ trend that was sweeping the internet, Save The Children optimised their visibility for people searching for these types of films. Now it’s the first video that comes up when you search for ‘second a day video’ on YouTube and Google.
So think carefully about what you title your film. Can you link it to any current trends?
The ‘How to’ trend
How To videos are becoming increasingly popular. They’re useful and informative but can also be used to promote your charity.
Here are some of our favourites…
Cat’s Protection – Cat Care
Knowing how to look after our feline friends is taken care of by Cats Protection and their series of how-to films.
British Red Cross – First Aid
How-to videos aren’t always for fun or DIY purposes, sometimes knowing how to do something can mean saving someone’s life.
WaterAid – How to build a bench
Water Aid give an insight into life in the tiny village of Tombohuan, with hands on tutorials like making benches and building tippy taps.
Marie Curie – Fundraising Ideas
Marie Curie share how to fundraise for their charity in a fun and visual way. Videos are all about the visuals and this one is not only satisfying to watch, it sparks inspiration for being creative with any fundraising activity.
Imogen Gower in an assistant producer at Magneto Films. She recently graduated from King’s College London with a degree in English Language & Linguistics. Imogen has joined the team at Magneto and is training in film production.