Campaign video for brands, charities, healthcare & tech.
We’ve made campaign films to help brands and charities to leverage the reach of their campaign.
If you’re thinking of making a campaign video or an awareness film, then why not give us a ring for a friendly chat? 020 7274 2986
Blogs about campaign video
We often blog about making campaign films and awareness videos and we share our tips on making great films. We also produce round-ups of the best video marketing campaigns that we’ve seen and highlight great video campaign ideas. Have a look at our blogs for some inspirational video marketing campaigns.
Producing a campaign video
A well made campaign video can be a wonderful tool to unlock a whole new audience and create awareness for your marketing objective. Here are some tips for making a great marketing video or awareness film.
The first question we ask is – who do you want to watch this film? The tighter your focus, the better your results. For Mind’s film, they knew their target was primary care professionals, so we spoke to GPs, Nurses and Practice Managers to find out what they wanted from a film. Their reply was surprising: no music, no moody shots, no pictures of hospitals or waiting rooms. They just wanted the facts, delivered by people they trusted – ie their peers. So that’s what we gave them.
KEEP IT SIMPLE
It’s tempting to make a campaign film into an information film and to try and tell the whole story. But sometimes the best video marketing campaigns are the simplest.
CALL TO ACTION
We try and start our production process with one simple thought – what do we want people to do when they’ve watched the film. Then we design a script with the call to action in mind.