What we do

Magneto Films

MAKE SOMETHING GOOD

What we do and how we do it

We help brands, businesses and charities tell their stories

We think that on-line films should be just as watchable and wonderful as really good TV.

That means letting characters shine through, it means making the most of warmth and humour, and it means telling stories with compassion and honesty.

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We’re passionate advocates of a documentary approach and believe that real people’s stories create engagement and empathy, moving viewers to action.

We’ve found that this approach fits really well with brands, companies and charities who want to communicate in an authentic way.

Full service video production agency

We do everything that it takes to make film, from start to finish.

Some clients come to us with a well developed idea and we help them bring their vision to life: finding locations, casting contributors, running the shoot and post-production.

For other clients we get involved much earlier, helping them come up with concepts, create storyboards and write scripts.

Our services

HOW WE DO IT

Audience is everything

Our process starts with the audience in mind.

Who are they and how do we reach them? What do they need to know and how should they feel when they watch a film? What action do we want them to take?

Everything we do is focused on making sure that those questions are answered. That way we get the results we need.

Our production process

Making branded content is a collaborative activity and we work closely with our clients throughout the production process.

Treatments

We usually start with a written brief or client meeting to get a full understanding of the project, its planned outcomes and how video fits with the wider campaign.

Audience

We’ll start to identify the audience and plan how we can help build it. Then we’ll produce one or more treatments offering creative approaches to the film.

Story Finding

Many of our films feature case histories or real people’s stories, so we like to spend some time finding out more about them. We can also help with finding case studies.

Scripting

We always write a shooting script setting out how we’ll make the film, what people will say and what you’ll see in the film.

This stage gives clients the chance to comment and make any changes before the shoot.

Editing

We’ll produce a first edit of the film and submit it for review, incorporating suggestions and changes.

We repeat this process at least twice, making sure every detail, from branding to narration is spot on.

Impact Producing

Our job doesn’t stop when we’ve delivered the film.

We’ll help you promote the film with targeted social media, email campaigns and help you with placing your film with other websites and traditional news media for maximum exposure.

See more of our work

Portfolio

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