We help charities & brands tell their stories.
We think that on-line films should be just as watchable and wonderful as really good TV.
That means letting characters shine through, it means making the most of warmth and humour, and it means telling stories with compassion and honesty.
We’re passionate advocates of a documentary approach and believe that real people’s stories create engagement and empathy, moving viewers to action.
We’ve found that this approach fits really well with brands, companies and charities who want to communicate in an authentic way.
What we do
Magneto Films is a full service production agency – that means we can do everything that it takes to make film, from start to finish.
Some clients come to us with a well developed idea and we help them bring their vision to life: we plan the shoot, find locations and contributors and then we produce the shoot and the edited film.
For other clients we get involved much earlier and we help them come up with concepts, create storyboards and write the scripts. Then we push on and make the film.
We can even help with promoting the film: we’ve got experience impact producers, public relations execs and social media experts in our team.
Audience is everything
Our process starts with the audience in mind.
Who are they and how do we reach them? What do they need to know and how should they feel when they watch a film? And once they’ve watched the film, what do we want them to do?
Everything we do is focused on making sure that those questions are answered and that the films we make get the results they’re intended to.
The Production Process
Making branded content is a collaborative activity and we work closely with our clients throughout the production process. We’re just as happy coming up with original ideas and treatments as we are working to an existing script.
Planning & Treatments
We usually start with a written brief or client meeting to get a full understanding of the project, its planned outcomes and how video fits with the wider campaign.
We’ll start to identify the audience and plan how we can help build it.
Then we’ll produce one or more treatments that’ll offer creative approaches to the film.
Shoot & Edit
We’ll set up and run the shoot, making sure that everything goes according to plan. Then we’ll produce a first edit of your film and submit it for review, incorporating suggestions and changes. We repeat this process at least twice, making sure every detail, from branding to narration is spot on. Then we deliver the final film.
Scripts & Stories
Many of our films feature case histories or real people’s stories, so we like to spend some time chatting with those people on the phone. We find our more about their stories and also make sure they understand what the film will be about and how it’s going to be used. We can also help with finding case studies. Then we’ll write up a shooting script, that sets out how we’ll make the film and it’ll tell you what people are likely to say and what you’ll see in the film. This stage gives you the chance to comment and for us to make any changes before we start shooting.
Our job doesn’t stop when we’ve delivered the film. We’ll help you promote your film with targeted social media, email campaigns and help you with placing your film with other websites and traditional news media for maximum exposure. We can also make versions of the film that are optimised for Twitter, Facebook or YouTube.