How to make a training video

How to make a training video

Training videos are great for teaching employees new skills.

They allow you to visually demonstrate how to do a job which is highly beneficial when it comes to successful teaching.

At Magneto we’ve made training videos for Ipsos MORI, The Metropolitan Police, Safe Lives and The Canal & River Trust. We know how best to implement skills to make the most successful films possible.

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Just like any branded video, training videos require careful planning. You want people to learn from them so it’s important to get it right.

So here are our top tips to making the best training video.

1. Identify the aims


Before you start filming, sit down and write out what you want the video to achieve. Make a note of all the topics you want to cover.

A good way to identify what people want to learn is to get their direct feedback. So send out surveys, questionnaires and even interview employees for a more detailed picture.

2. Write a script


One of the most important steps is to plan what you want to say well before the filming starts.

Knowing each key point you want to cover will influence what you film and how you film it. So make notes, write scripts, even make a storyboard if you want to. And be sure to practice so things runs smoothly on the day.

3. Keep it short and sweet


No one wants to sit through a long and boring tutorial. People lose focus and are much less likely to learn from it. So keep your video as short and sweet and concise as possible. The recommended length is 2-7 minutes.

Anything longer could be split into separate videos, by topic area for example.

4. Use real people


One of our most frequently asked question is ‘should we work with actors’ – to which our answer is, no!

Give your film authenticity by using real people. Role play scenarios can be a great way to demonstrate how things should be done.

5. Use graphics and animation


Learning new content can be confusing, especially when there’s a lot to take in.

It’s useful to emphasise and summarise key points on screen throughout the video. Having points written clearly on screen means viewers can pause the video and take notes that they can refer back to.

6. Include timestamps


For longer videos, note down the timestamp for each point you cover.

Listing the timestamps below the video (such as in the description box) means people can easily navigate the video and click back to parts they want to watch again.

On YouTube this creates a hyperlink which takes people directly to the right part of the video. Watch how to do this here…

7. Keep background music to a minimum


If you include background music keep it low and simple, if any at all. You don’t want to distract the viewer, so bare this in mind.

8. Invest in a mic


Having good audio is vital.

Bad sound quality is distracting and detrimental to your video. So invest in a decent microphone and make sure the sound quality is good. Trust us, it makes a difference!

9. Keep background music to a minimum


If your video is impersonal it’ll create a disconnect between the video and the learner – you don’t want to do this.

Make sure your content is engaging for the learner and feels personal.

Take a look at some of our training videos to see what we mean...

1. IPSOS Mori

This training film for IPSOS Mori is a step by step explainer video for staff. It uses visuals to guide the viewer through the training process and summarises key points on screen throughout.

2. Introduction to MARAC

Reconstructions of events in your video is useful for people to learn from. We made this film for CAADA to demonstrate their high risk assessment committee.

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 About the author

imogen gower magneto producerImogen Gower is an assistant producer at Magneto, and she’s responsible for lots of our blogs and she also makes films.

 Magneto Films

We’re a London based video production company, specialising in working with charity, health and education clients.

If you’re thinking of commissioning a video, then email us or call us on 020 7274 2986.